You want to give an important lecture soon?
For some years now, more and more people have been looking for a way onto the big stage. However, it can take several years before you start out as a professional speaker. To help you get a better start in this exciting business, we have prepared a total of 25 tried-and-tested tips in this article, which you can use for your keynote.
Of course, it is not necessary to include all tips directly in your first keynote. It is only important that you pick out the tips that seem to make sense to you. You'll find that the ideas in this article will help you get more stage presence and better impact with your audience. So if you have to give a lecture in the near future, it will be a complete success.
Furthermore, you can download our free workbook "Keynote Presentation" here. There you will receive a template that you can use to develop your first keynote or to improve an existing presentation.
Download the free Workbook now "Keynote development" down
Lecture: With these 25 speaker tips your keynote will be a blast
1. the 10-second rule
The first 10 seconds of speaking will determine whether your keynote will be a complete success. We would like to tell you about some of the ways in which you can immediately attract the attention of the audience.
2. sure beats clever
Keep your message to the point when you speak. Speak in short sentences. Avoid nested sentences. Because on stage the motto is: Clear beats clever! Why? Clear sentences go straight to the head and stick. Here are some examples:
3. emotion instead of information
Giving a lecture is like taking the audience on a journey. On this journey the audience wants to experience feelings and not be bored with dry information. Therefore avoid making your keynote like a university lecture.
Otherwise you will quickly lose your audience. And for a speaker there is nothing worse than spectators looking blindly past him. Therefore: Include emotional elements in your keynote, because that's how you keep the attention high.
4. convey the core message
Many speakers have a tendency to get carried away when giving a lecture. While giving a lecture, they jump from topic to topic, losing sight of the core message. As a result, the audience loses orientation and thus also interest in the presentation.
As a speaker, it is therefore essential to follow a thread that leads to the core message. To help you achieve this, we have prepared a workbook that you can download now.
5. gifts & anecdotes
Stories & anecdotes are part of a good keynote. They make messages tangible during the presentation and contribute to a better identification with the content. For this reason, you should also include exciting stories and anecdotes in your keynote, in order to noticeably improve your impact on the audience.
This can be a personal story from your past that has had a special impact on you. Especially popular are "Zero-To-Hero-Stories". These are stories that describe the path from difficult circumstances to success.
Six. What's in for me?
Why do people attend lectures & seminars? Is it the speaker? For sure! But there is also another reason. The audience comes mainly because they hope for a personal benefit for their own lives.
It is therefore important for a speaker to make himself/herself less visible through his/her own successes when giving a speech. Instead, the problems of the audience should be the focus of attention and satisfactory solutions should be presented.
7. keynote architecture
A good keynote follows a clear structure. The presentation can be based on numerous methods that have proven to be effective in practice. Here is an example method: The KAUB formula is especially suitable for beginners who want to gain first experience as a keynote speaker.
8. audience interaction
The times when the speaker stood monotonously at the lectern and simply rattling off his or her content are over. Nowadays the audience expects more. This should be integrated by the speaker during the presentation. We would now like to tell you what possibilities you have for this.
9. make tension
Does the term "infotainment" mean anything to you? It is made up of the terms information and entertainment. Contemporary speakers use a combination of these two terms when giving a lecture, because this is the best way to pick up the audience.
For this reason, it is important to create a good atmosphere in the audience when giving a lecture. You can do this, for example, by including a motivating song in your keynote and thus animate the audience.
10. participation exercises
Earlier we mentioned how important it is to involve the audience in the presentation. At this point we would like to present 3 more join-in exercises that have proven to be particularly effective in practice.
11. raise energy level
A modern speaker resembles an entertainer. The latter is always characterized by a high energy level. Therefore it is also important for you as a speaker to have a high energy level which helps to carry the audience away. Here are 3 short tips on how to bring more power on stage.
12. the power of the voice
The voice is one of the most important tools of a speaker when giving a lecture. It must be used in a targeted manner to achieve the greatest possible effect on the audience. It is important to speak calmly and thoughtfully so that important key words and core messages are better anchored in the audience's consciousness.
13. making targeted use of breaks
When giving a lecture, it is important to use breaks in a targeted manner. Breaks help to ensure that important content and messages are better absorbed and internalised by the audience. However, it is important to make sure that the breaks fit exactly, otherwise the presentation will seem rather choppy.
14. observe speech rate
In addition to pauses, the speed of speech must also be taken into account when giving a lecture. Many speakers make the mistake of rattling their presentation down because they are afraid of making a mistake. However, it is perfectly ok if a keynote does not run perfectly to 100%. It is more important to stay authentic and not look like a robot.
15. use body language specifically
The targeted use of body language when giving a lecture is also immensely important if you want to convey a message in a targeted manner. In this context, the speaker should pay particular attention to a self-confident posture. The shoulders should be pushed backwards and the chest should be pressed forward. In this way, one appears more present and takes the stage more easily.
16th Powerpoint vs. freestyle
Powerpoint vs. freestyle during a lecture? At this point the minds part. While some swear by freestyle, others are convinced that a PowerPoint is incredibly important to communicate the desired message better. The truth probably lies somewhere in the middle. You should find a healthy middle ground here and not overdo it with slides.
17. design stage set
What does the stage of a modern speaker look like? Should he or she have props available when giving a lecture? Here too, you basically enjoy absolute freedom. The important thing is not to overload the stage with countless props. After all, a keynote is not a play. So if you use props, they should be related to the keynote.
18. use aids
Should you use aids when giving a lecture and if so, which ones? As a speaker you enjoy absolute freedom here as well. You decide yourself whether you want to speak freely or whether you prefer to use a PowerPoint presentation. If you decide to use a PowerPoint presentation, make sure you use a clicker. This way you have control over the slides and don't have to hope for the right timing of a technician. Of course, you can also use exotic tools such as instruments or sports equipment if they fit your content and underline your core message.
19. install plot twist
Many keynotes are predictable when giving a lecture. This has to do with the fact that many keynote speakers copy each other. In this way, individuality in particular is lost. That's why it is especially advantageous to include plot twists in the keynote and surprise the audience with something unexpected. This way you stand out from the average as a speaker and position yourself as a leading expert.
20. the moment of surprise
How can a moment of surprise look like when giving a lecture? For example, you can give an obvious story an unexpected twist. Or you can mirror an apparently personal story to the audience, so that the audience recognizes itself in it. Or you can ask the audience a provocative question in a new direction to get their attention. Think about 3 surprise moments and write them as comments in the article. We are very curious what you will come up with. Or maybe you have a very special surprise moment that you have used in the past when giving a lecture?
21. errors include
It is absolutely right to have memorized your keynote down to the last detail. However, one should not be desperately trying not to make mistakes. Mistakes are part of the life of a keynote speaker and make the keynote itself and you as a person much more authentic. Or to put it in a nutshell: The world will not end if you make a promise or deviate from the script. Giving a lecture does not mean to be perfect, but to have the courage to make small mistakes every now and then.
22. move correctly
How does a speaker move when giving a lecture? Does he stand motionless on stage or does he move from spot to spot? Here is the answer: It's the mix that does it! When it comes to conveying profound messages, you should stand in the middle of the stage, lower your voice and slow down your speaking rate. If you want to communicate important information quickly one after another, you can move from left to right on stage. The Americans call this procedure "Tiggering".
23. humor helps
In the past, lectures were lengthy, dry and completely uninteresting. I'm sure you've noticed those lectures. If you've studied, you'll know such lectures from your college days.
Especially when it comes to complicated issues (e.g. technology) there is a danger that a lecture will be boring. With a little humour or an appropriate joke, you can loosen up the subject matter and attract the attention of the audience. In this way you can give a lecture that will be remembered. In the end, this is exactly what you want as a speaker.
24. be authentic
Authenticity is the key to success. The audience will notice if you are real or if you are pretending. Therefore, stay true to your line and try to convince the audience of you in a natural way.
Because if you are authentic, you will remain in people's minds. They will remember your individuality. And that in turn will make you stand out from the grey mass of the average. When you have to give your next lecture, you should pay special attention to this point.
25. Practice, practice, practice!
No master has ever fallen from heaven. Even top speakers like Tobias Beck, Dr. Stefan Frädrich or Michael Rossié always take enough time to prepare their speeches accordingly. When they give a speech, nothing is left to chance.
The result is always a stage performance that will be remembered. And that's why the same goes for you: Practice until you get your keynote! If you're still unsure how to set up your keynote, download our free keynote workbook here.
Presenting: 25 tips for speakers to improve the quality of your keynote
In this article, we have presented a total of 25 proven tips that you can use to improve the quality of your keynote. With the tips from this article, you will be able to fascinate your audience and deliver greater added value. When you have to give your next presentation, you will be well prepared. Guaranteed!
Which of the tips did you like best? Do you have any other tips that you use on stage that work especially well? If you have to give a lecture, what do you pay special attention to? Share your ideas with us in the comments. We would be very happy to receive further suggestions.
If you yourself Become a keynote speakerIf you would like to give a lecture or simply improve your rhetoric, you can download our free Keynote Speaker Workbook here.
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