If you want to win new customers as a self-employed person or entrepreneur, you should market your products or services skilfully. Because no company has survived on regular or walk-in customers alone for a long time. Therefore, a clever advertising and marketing strategy is essential to sustainably exist in the market. But how does the whole thing look concretely? After all, marketing for the self-employed is not comparable to the marketing used by large businesses and companies. After all, budgets are much tighter. In addition, self-employed people have less time available to invest in marketing and advertising.
That's why a well thought-out strategy is the be-all and end-all for the success of your marketing as a self-employed person. Because if you don't follow a clear direction, you can throw a lot of money out the window. If the desired success fails to materialize, people are quick to say, "Marketing doesn't work for the self-employed anyway." Yes, it does. But only if you pay attention to a few aspects. What these are and what else you should know, we tell you in this magazine article. Have fun reading!
What do you need a strategy for?
It's simple: with the help of a good strategy, you can achieve a big impact despite a small budget. To get the most out of your marketing, however, you should know which channels and advertising measures are particularly relevant for your target group. First of all, you analyse where your target group is and how they want to be addressed. Then you develop a strategy to implement these findings. As a self-employed person, you should also always keep an eye on your time, because time is precious. With the help of a clever strategy, you can operate efficiently. Time Management and are able to implement your marketing in the best possible way.
Step 1: Analyze your situation
Before you start creating and implementing your strategy, you should first analyze your current situation. Consider the following questions: How much time and budget do you have available for advertising and marketing in the coming months? Which marketing measures are you already implementing - and which of them are working well? What does your target group look like? Are you well positioned? What is your unique selling proposition? Write down your answers to get an overview of the current situation.
Step 2: Define your goals
After analyzing your current situation, the next step is to define marketing goals. Make sure that your goals are really achievable and measurable. Scalable goals are, for example, a higher visibility, an increasing brand awareness, an improvement of the image, the collection of leads or the generation of sales.
It is important to know that you will never get all Achieve goals simultaneously can. Because each goal requires its own measures - this is another reason why you should definitely proceed strategically. Focus on the goals that will make a tangible difference to your business, and don't waste time on irrelevant details. Also, check whether the goals can be realized with your time and budget. And then: get to work, because now comes the implementation!
Offline or online marketing?
Depending on the company's focus and target group, classic offline marketing can form a sound starting point. In the vast majority of cases, however, digital online marketing is the best option. The advantage: It is not only significantly faster, more target group-specific and involves less wastage, but it is above all measurable. While with posters, flyers, newspaper ads and brochures you can usually only estimate how many potential customers you will reach, the situation is quite different with search engine marketing, social media marketing and email marketing.
It is important that all measures of your marketing strategy are coherent and uniform. Develop a corporate identity, work out a guideline for addressing customers and always emphasize the added value of your brand for the customer. Customer-centricity is the key to successful marketing today: The customer is not interested in why your product or service is great. They are usually only interested in the added value that this product or service offers them.
Marketing for the self-employed
Successful marketing takes time and every now and then the advice of an expert can't hurt. Therefore, rely on regular analyses and benefit from the best practices of the professionals. For this we can offer you Greator Business where you can find helpful input on topics such as online marketing, positioning, branding and many more. Because marketing for self-employed people also means to stay up to date and to educate yourself regularly. If you are aware of this, you will sooner or later become enormously successful.