Sales training - How to make your sales successful

Reading time 3 minutes
Sales training - How to make your sales successful

Everyone started out small. Of course, this also applies to sales. Because not everyone is a successful and charismatic personality right from the start, who reads every wish from the eyes of his customers. To get to this point, you need experience and lessons. But don't hang your head, because sales can be learned! Sales training courses will help you to lead your company to success.

What has changed?

Let's take a look at today's situation first. How do you sell today successful? For this you have to deal with which customer you are dealing with. And it quickly becomes apparent: Your customer has different demands on you than ten years ago. The Internet plays a central role here. Where the salesperson used to be the source of information, today it's the Internet. Your customer wants to buy a new car. What is the first step? He will do his own research, without any help from you.

As a salesperson, you are faced with completely different questions than you were a few years ago. Your customer already knows the most basic information. Maybe he has already informed in depth. As a salesperson, you should be prepared for this. What does that mean for you specifically? The future of sales is not selling! Sales training can accompany you and your company step by step to success. Instead of giving information to your customer, your art is to ask good questions. You need competence and a good customer relationship.

Sales Training: Be in love to sell

According to Hans Uwe Köhler, the perfect communication model is that of lovers! How now, you ask? What are lovers supposed to have to do with your business relationships? It's actually quite simple to explain:

1. inspire your customer

When you're newly in love, you're full of enthusiasm. After all, you won't find your partner if you stand in the corner with the corners of your mouth hanging down. You sell yourself. You show Enthusiasm for your counterpart. And the same goes for you and your client!

2. ask for

Your customers have wishes and ideas. Your job as a salesperson is to fulfill them. But that doesn't work silently, because you can't usually read wishes from the eyes. Especially with long-time regular customers: Ask what your customers want! Even if you've been in a business relationship for 30 years, that doesn't mean you know your customer inside and out. Communication is the be-all and end-all. Hand on heart, when was the last time you gave your customers a small gift? The gift doesn't have to be an immensely expensive present. But how about a phone call in between? Customer loyalty grows steadily through such attentions. Learn this in a sales training course.

3. be innovative

In a world with an incredible number of options, you have to be innovative in order to prevail. Otherwise you will drown in the flood of offers. Be bold, be different, be unique! Leave an impression on your customers' minds and stand out from the crowd! Work out your unique selling proposition. Your unique selling proposition is crucial to position yourself properly in the market.

And of course, your Unique Selling Point matters so you can stand out from your competition. Because the internet transforms your customers into experienced buyers. Every offer can be compared, every piece of information researched. Keep that in mind and don't mourn old business models. So you have to actively change. And while change is sometimes uncomfortable, the option of not adapting to the passage of time is even more uncomfortable. This is where sales training comes in and helps you make that transformation happen.

Advantages of sales training

Thanks to good sales training, you achieve measurable success. After all, they have a direct impact on your success and turnover. And you can see the improvement in your figures. You can compare directly! Advantage number two is the time efficiency: In sales training, you and your team get a lot of input in a short time. You can put what you've learned directly into practice and spend the time you've saved on your customers. Now that's an advantage!

Last but not least, individual adaptations also speak for sales training. Why? Let's get down to brass tacks: Some questions simply can't be Googled. Specific questions can be answered directly, individually tailored to your situation and your company. It doesn't get any better than that! You don't learn any Schemata F, but can directly address what's on your mind.

Is your business up and running?

So, how are you doing? Is your business going well? Or is your sales department in need of improvement? You can find out quite simply with the help of sales training courses or with our courses at Greator Business find out.

Are you already in?


Experience Europe's largest festival for personal development, fulfillment, business success and sustainability LIVE in Cologne! You can expect +150 speakers +10,000 participants +6 stages 


10 Business Coaching Tips for Your Career

You want to get to the next level in your job faster?

Then get 10 free tips to help you succeed in management and leadership now!
Reviewed by Dr. med. Stefan Frädrich

Like this article? Don't forget to share!

Recommended by Greator

Greator SloganGreator Awards
Data privacy
Cookie settings
© copyright by Greator 2024