Online Marketing: How to reach your target group

Reading time 4 minutes
Online Marketing: How to reach your target group

Welcome to the world of online marketing. A world full of options and possibilities. Online marketing is a must for every entrepreneur who doesn't want to be left behind in times of digitalization. And you're in. But all beginnings are hard. After all, there are so many different ways you can digitally spotlight your product. The more intensively you deal with this topic, the more you will notice how many factors there are to consider. Targeting, search engine optimization, on-page optimization, and ads on Facebook. The list is long. What's the best way to reach your target audience? Money is quickly lost in bad investments, in well-intentioned but ill-conceived online marketing. And money wasted doesn't make you, your account, or your customers happy.

Doubt you can do it on your own? No matter whether you are already independent or still want to become one: Greator Business offers you the necessary tools to build your business! And so that you also become fit in the matter of online marketing, you will be Thomas Klußmann, online marketing expert and company founder, on how to find and reach your target audience in online marketing.

Online Marketing: Generate reach and strengthen your product

First things first: reach. You need enough reach, visitors and potential buyers to build a successful business. The trick is to draw the reach to your own website. Because on your website you can address your target group the way you want. Good product marketing is the be-all and end-all. But be careful: It must be right on both sides.

Reach with a bad product will not bring you sales. On the other hand, a good product will not be sold without the appropriate reach that makes potential customers aware of your product. Your goal is to generate traffic and conversion. Traffic refers to the "traffic" of visitors to your website. Conversion can be transformed from this traffic, as soon as the visitors become active on your website and leave their email address, a registration or similar.

With the help of funnel marketing you can transform the conversions into real purchases. As a rule of thumb you can remember: Your revenue is the multiplication of your traffic on one side and your conversion on the other side.

Get to know your customers

You want your potential customers to visit your website. To do this, you need to take a close look at your target group. Define your target group. Who will buy your product? Don't limit yourself to demographic data. Think carefully: Where can you find your customers? How can you reach them? Google and Facebook are great places to start advertising. Because no matter what your target group defines - Google is the most visited search engine in the world.

And Facebook is also one of the largest social networking platforms. You can find your target group there. For B2B, you can use Xing and LinkedIn. Collect the contact details of your target group! Name, email address or mobile number are important denominators. You can also expand your reach through organic visitors who come to your site via Google.

In theory, it's free, but here's where the costs are hidden in the details: the editors who help you show up high in the search engine have to be paid, after all. And even though Google ranking is an important pillar in online marketing, make sure you build your website for your customers and not exclusively for Google. Content is what makes it. Content is king!

Don't be afraid to invest in online marketing

Another option to reach your target audience is to run targeted ads. The PPC (PayperClick) marketing. You pay per visitor to your website. Whew, you're thinking. That's quite a lot. But think about it and analyze: How much is a visitor worth on your website? And how much revenue do you generate from a product purchase?

You should always keep an eye on the costs. Don't be afraid of numbers. Part of successful online marketing is being able to handle numbers! Remember: costs are not just costs! The costs must be directly related to your sales. If you're into data analysis, this won't be a problem for you.

Find partners for your online marketing

You don't have a reach yet, but you know a company that successfully addresses your target group? Get in contact! Try to initiate cooperations. The so-called affiliate marketing can help you to reach your target group. By entering into cooperations with these target group partners, you can reach your target group quickly and easily! These can be small businesses or large partners to whom you give a percentage of your sales. In return you get the reach you need! It's a great deal, isn't it?


  • High reach leads to more traffic and more traffic leads to more conversion.
  • PPC (Pay per Click) ads pay for themselves.
  • Place ads on Facebook.
  • Use search engine optimization (SEO).
  • Find affiliate partners and enter into collaborations.

Of course, there are many more possibilities. Are you on fire and want to learn more about online marketing? Together with Germany's most renowned experts Greator Business exciting seminars, online or at your home. Among other things, the top expert, company founder and author Thomas Klußmann will tell you how you can increase your sales with online marketing! In 12 months, you will not only learn how to achieve success with online marketing, but also learn everything about positioning, sales, rhetoric, and how to make the right decisions. Motivation. All the important topics you need to build and grow your business. Take a look

Thomas Klußmann

Thomas Klußmann is a company founder, online marketing expert and successful author. Already over 40,000 people participated in his online and offline events. Since 2011 he has been a guest speaker for the University of Applied Sciences in Paderborn and Bielefeld. He is a founding member of Andes Media GmbH, innitated the Conversion and Traffic Conference in Düsseldorf in 2013.

Are you already in?


Experience Europe's largest festival for personal development, fulfillment, business success and sustainability LIVE in Cologne! You can expect +150 speakers +10,000 participants +6 stages 


10 Business Coaching Tips for Your Career

You want to get to the next level in your job faster?

Then get 10 free tips to help you succeed in management and leadership now!
Reviewed by Dr. med. Stefan Frädrich

Like this article? Don't forget to share!

Recommended by Greator

Greator SloganGreator Awards
Data privacy
Cookie settings
© copyright by Greator 2024