From Jung von Matt to Greator: Gary Payn starts as new creative director at continuing education startup

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From Jung von Matt to Greator: Gary Payn starts as new creative director at continuing education startup

The training company Greatorhas expanded its design team: With Gary Payn, the Cologne-based company has filled the position of Creative Director and brought a former Creative Director from Jung von Matt on board.

Cologne, June 12, 2020 - after Greator(formerly GEDANKENtanken) carried out a major brand relaunch a few weeks ago, transforming GEDANKENtanken into Greator, the team is also continuing to grow: With immediate effect, Gary Payn, the former Executive Digital Creative Director of the advertising agency Jung von Matt / Neckar GmbH, is heading the company's design department.

"We are very happy to have Gary join us for Greatorand we are looking forward to having our visions creatively implemented by his team", sharesGreator-CEO Alexander Müller with. The company had been looking for a creative director for several months - and found "the perfect person to fill the position" in Gary Payn, says Müller. Together, they now have big plans: With the brand start-up Greator, the medium-sized company continues to push for internationalization. Payn brings over 18 years of professional experience from numerous internationally successful advertising agencies, brands and digital products.

Payn is also looking forward to the challenge of internationalization: "I look forward to all challenges, as these are the moments where we can grow and learn the most," says the new creative director. And his goals are clear: "I try, Greatorglobally through a conceptual and creative strategy, while continuing to develop the brand's core message across all user touch points and channels."

Previous stations of the creative head included digital full-service agencies in Cape Town or projects for KIA (Global), Hyundai (Global), Grundig (EU), EnBW (DE), DKB (DE) Goldwell (DE), Diageo (Africa) and Unilever (Africa). At Greator he will, among other things, head the creative department - and bring the internationalization of the company forward from a design perspective.

About Greator
In 2012, bestselling author, speaker and coach Dr. Stefan Frädrich had a vision: He wanted to fill the world with positive thoughts and bring the best speakers in the country on one stage to do so. And he has done it! Still under the name GEDANKENtanken, he founded a company that has already been enabling people to find their own power through valuable impulses for eight years. With the successful entrepreneur and visionary Alexander Müller, he got active support in 2015 to reach even more people. A lot has happened since then.

With Greator, a movement is born. The members of this community support each other to develop their full potential. Greator has a mission: It is about giving everyone the opportunity for self-realization. As Germany's largest platform for personal development, Greator provides valuable content on the basis of which everyone can create a happy, successful and fulfilled life for themselves. Greator brings people into their full power - always committed to the maxim: "Grow beyond yourself and become the best version of yourself!"

Reviewed by Dr. med. Stefan Frädrich

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