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This is your ONLY CHANCE to experience Tony Robbins live in Europe!
THE ONLY TONY ROBBINS EVENT IN EUROPE
September 4-7, 2025 | LANXESSarena Cologne
Limited number of places available - RESERVE NOW!
Simultaneous translation available
About Unleash the Power Within
Unleash your power to break through any barrier
Science meets transformation
A study by the Snyder Lab for Genetics at Stanford University showed long-term benefits for participants in Unleash the Power Within:
300%
Increasing the ability to reprogram old beliefs, set new priorities and increase inner motivation.
159%
Increase in hormones that promote learning
139%
Increase in the testosterone to cortisol ratio - an indicator of motivation and a biochemical indicator of success.
About Tony Robbins
The World’s #1 Life & Business Strategist
Tony Robbins
For over 45 years, Tony Robbins has empowered millions of people worldwide to break through their fears, unlock their potential, and achieve extraordinary success.
45+ years of experience in coaching and personal transformation
More than 50 million people inspired in over 195 countries
Advisor to top CEOs, athletes and Hollywood stars like Serena Williams, Hugh Jackman and Marc Benioff
Tony’s proven methods blend psychology, neuroscience, and time-tested tools to deliver real, lasting change.
Don’t miss this once-in-a-lifetime opportunity to experience Tony Robbins live. Secure your ticket now!
Your advantages
Everything you need for lasting change
Break Free from Inner Limitations
Shatter destructive patterns that have been holding you back and start living life on your own terms—free, powerful, and unstoppable.
Master Tony's Proven Success Formula
Unlock the strategies Tony has used to help millions achieve lasting success—whether in business, relationships, or personal growth.
Overcome Stress and Daily Overwhelm
Gain powerful techniques to stay calm, focused, and in control under pressure. Achieve true inner balance and bring harmony into every area of your life.
Unleash Boundless Energy
Tap into peak performance by optimizing your body at the deepest level—feel unstoppable energy and vitality like never before.
Rewire Your Mind for Massive Success
Transform the way you think and unlock a powerful, success-driven mindset. Build the mental strength needed to conquer challenges and seize new opportunities.
Turn Drive Into Lasting Results
Learn how to harness your momentum and push past limits to achieve breakthroughs in every aspect of your life—career, relationships, and beyond.
Your life will no longer be the same
This intensive event offers you the space and strategies to break through your inner blocks, question your beliefs and values and discover the personal power that can change your future forever.
AGENDA
Your Shortcut to an Extraordinary Life
Day 1: Recognize your true potential
Hosted by Tony Robbins and Scott Harris
Transform fear into unstoppable confidence and take control of your destiny. Break through your inner limitations and unlock the power within you to create a life of passion, purpose, and fulfillment. This is where your journey to an extraordinary life begins.
Day 2: Create unstoppable momentum
Hosted by Joseph McClendon III & Scott Harris
Discover how to build momentum that never stops. Learn Tony’s proven strategies to stay laser-focused on your goals, crush obstacles, and take massive action that turns dreams into reality. It’s time to push beyond limits and accelerate your success.
Day 3: Transformation from the inside out
Hosted by Tony Robbins and Scott Harris
Success starts from within. Gain the tools to reprogram your mindset, conquer self-doubt, and build the confidence to achieve anything. This day will empower you with strategies to create lasting change and step into your highest potential.
Day 4: Awaken boundless energy
Hosted by Joseph McClendon III & Scott Harris
Recharge your mind and body with exclusive energy techniques designed to fuel your life beyond the event. Discover how to sustain peak energy levels, build resilience, and show up powerfully every single day—no matter what challenges come your way.
Impressions of the 2024 UPW
See for yourself what Detlef D! Soost, Dieter Lange, Laura Malina Seiler & Co. have to say about UPW - and why they were so enthusiastic about this event.
Join millions of people who have used Tony's science-based strategies, tools and psychology to overcome their limitations and create the life of their dreams.
Learn more now
Your co-host
Our selected experts are here to inspire and empower you to fulfil your potential.
Joseph McClendon III
As a renowned neuropsychologist and performance specialist, he has worked with Hollywood stars, Olympic athletes and top CEOs. With over 35 years of experience and as a bestselling author, he inspires people worldwide to overcome their mental and physical limits and develop their full potential.
Scott Harris
Founder of Ultimate Coach and Ultimate Expert. For over 20 years, Scott has been helping people worldwide achieve financial, physical and emotional success as a leading coach and speaker. With a deep passion for personal growth, he has spoken on the biggest stages and created transformational change.
TO THE GREATOR COMMUNITY

Personal video message from Tony Robbins

29 & 30 July 2022 - Lanxess Arena Cologne

#GROWTOGETHER

2 days of unstoppable growth - for all those who want to make more of their lives. At the biggest festival for personal development. Meet inspiring people from all over the world and let yourself be carried away by the energy of the community.
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4 days UPW Europe
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BONUS: 4 video courses with Tobias Beck, Dieter Lange, Stefanie Stahl and Dr. Stefan Frädrich
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Firewalk Experience
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BONUS: Recording package
BONUS: 4 video courses with Tobias Beck, Dieter Lange, Stefanie Stahl and Dr. Stefan Frädrich
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BONUS: 4 video courses with Tobias Beck, Dieter Lange, Stefanie Stahl and Dr. Stefan Frädrich
Offer ends 24.04.
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⚫️ Black Special:
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Catering (all meals)
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Diamond Premium

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Seating
Directly at the Stage
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Online follow-up workshop
BONUS: Recording package
BONUS: 4 video courses with Tobias Beck, Dieter Lange, Stefanie Stahl and Dr. Stefan Frädrich
Offer ends 24.04.
Translation available
Ticket insurance possible*
💎 Diamond Prem. Special:
VIP entrance
Lounge access
Drinks (non-alcoholic)
Catering (all meals)
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*Ticket insurance covers a sum up to 2000 €.
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All important information in this event guide:
Download brochure now
Unlock Black Friday Special here
Register here without obligation to get direct access to the limited Black Friday Special.
Our simultaneous translation service
Experience UPW in Your Native Language
Languages offered
German, Spanish, Italian, Hebrew, French, Russian, Persian and Arabic
We offer translation services in these languages.
How it works
Seamless integration
Our team of professional translators ensures real-time translation of all content. Using the latest technology, we ensure seamless integration of the translation service into your UPW experience. So you won't miss a second. 
Just choose "Ticket including Translation" during Checkout.
Pick your Language
Get your headset at the venue
Immerse fully
See what others are saying about Tony Robbins UPW
Gerard Butler
Actor and film producer
Mark Burnett and Roma Downey
TV producer and actor
Chase Jarvis
Artists and entrepreneurs
Chris Marcano-Medina
Entrepreneur
Danika Brysha
Entrepreneur
Rebecca Morgan and Sergio Bendana
Teacher and entrepreneur
Exclusive offers for groups & black boxes
Exclusive offers for group and black box allotments at UPW 2025
Experience UPW 2025 with your team, friends or business partners in a very special way! Take advantage of our unbeatable offers for group bookings or secure a luxurious Black Box that offers you and your guests an incomparable experience.
Premium experience
Private seating in black boxes with first-class service and spectacular views.
Advantages for groups
Special price advantages, personalized service and VIP access for group bookings of 10 people or more.
Personal support
Our team will ensure that your UPW experience is smooth and memorable - from arrival to the end of the event.
Interested in group tickets or box allotments?
Click on the button, fill out the form and we will contact you with a personalized offer.
Groups and box contingent
Exclusive partner for UPW Europe: Greator
Our mission is to make the most inspiring coaches and speakers available to as many people as possible in the form of events and coaching programs. With personalities like Barack Obama, Tony Robbins, Laura Seiler and many more, we support people on their way to a successful, happy and above all fulfilled life.
Greator has grown over the last 10 years to become the largest platform for coaching and personal development in the German-speaking world. We reach over three million people a month via YouTube and our podcast. Our events have had over 100,000 visitors in recent years.
The UPW Europe Location 2025
In 2025, UPW EUROPE will take place in one of Germany's most popular event locations.
LANXESS arena, Willy-Brandt-Platz 3, 50679 Cologne, Germany
Cologne - 3 airports, many hotels and a multilingual metropolis in Europe
Located in the heart of Europe, with excellent transport links and a steady increase in international visitors, Cologne is the perfect destination for UPW Europe 2025. Known for its rich history, vibrant culture and welcoming atmosphere, Cologne offers an unforgettable experience for all.
A vibrant city
With visitors from all over the world, representing different cultures, languages and backgrounds, Cologne is known as one of the most welcoming cities in Europe. English is widely spoken, and the variety of food and cultural offerings make almost everyone feel at home.
Flights
Cologne is easily accessible from major international airports. Cologne Bonn Airport (CGN) is only a short drive from the city center and offers numerous domestic and international flights. In addition, the airports of Düsseldorf (DUS) and Frankfurt (FRA) can be reached within a comfortable 1-hour train ride.
Train journey
Cologne Central Station is an important hub with high-speed trains connecting Cologne with various German and European cities. Whether you're coming from Berlin, Munich, Brussels or Amsterdam, you can get to Cologne stress-free thanks to the excellent connections.
Explore Cologne
Once you arrive in Cologne, take some time to immerse yourself in the vibrant city life. Be enchanted by the majestic Cologne Cathedral, stroll along the picturesque Rhine River or immerse yourself in the delicious local cuisine. Thanks to the city's efficient public transportation system, you'll be able to move around effortlessly and discover the impressive sights.
Experience Cologne in all its diversity - an adventure that perfectly complements your stay at UPW Europe 2025.

What is Unleash the Power Within (UPW)?

UPW is a powerful, multi-day event designed by Tony Robbins to help people overcome their mental, emotional and physical limitations. Through proven strategies, transformative exercises and life-changing inspiration, you'll learn how to turn your fears into strength, build unstoppable momentum and create the life you truly deserve. Are you ready for your breakthrough?

Who is UPW suitable for?

UPW is for anyone looking for change, growth and fulfillment - whether you want to get to the next level professionally, improve your relationships or develop personally. Whether you've been following Tony Robbins for a long time or have just discovered him, UPW gives you the tools you need to achieve your goals.

What makes UPW different from other events?

UPW is no ordinary conference - it's a transformative experience. With over 45 years of experience working with millions of people worldwide, Tony Robbins offers unique, science-based approaches that appeal to both the mind and the emotions. The focus is not just on inspiration, but on making lasting, measurable changes in your life. After UPW, you will never be the same again.

How can I be sure that UPW will help me?

UPW is based on proven methods and techniques that have helped millions of people achieve their goals and transform their lives. From Hollywood stars to elite athletes, Tony Robbins has helped people in all walks of life. With the tools you learn at UPW, you too will be able to overcome your challenges and realize your full potential.

Will the event be translated into several languages?

Yes, UPW Europe 2025 will be simultaneously translated into several languages to ensure that you can fully understand the content. You can simply select the "Ticket including translation" during the ordering process and book your preferred language. The following languages are available: German, Spanish, French, Italian, Russian and Hebrew. So you can experience the event in the language you are most comfortable with.
You have the power.
It's time to unleash it.
GET YOUR TICKETS NOW
Greator Slogan: It's in youGreator awards: Innovation Champion 2024 from Focus, Kununu Top Company 2023-2025, Great Place to Work certified 2020-2024 and World's Best Employer 2023.
Greator Slogan: It's in youGreator awards: Innovation Champion 2024 from Focus, Kununu Top Company 2023-2025, Great Place to Work certified 2020-2024 and World's Best Employer 2023.
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