Let's face it: marketing is sometimes a big hypothetical. You think you know what messages will resonate with your potential customers and what content your target audience wants. But at the end of the day, you can't see into the minds of your target audience. So for us, the key to successful funnels and conversion LPs is continuous A/B testing of our hypotheses. We know, self-praise stinks, but that we are quite good at it and that great lead-streams are created, you can see in e.g. this Read post on Gedankentanken Speaking Days.

Every month we launch about 10 exciting new events, quizzes, challenges, trainings, workshops or masterclasses into our subscriber lists via email marketing. These formats can of course be used by the Demand Generation team as lead magnets for generating new contacts, but at the same time they should also inspire existing interested parties for our premium trainings, such as the Learning Coach, the Life Coach, the Business Coach or the Speaking Training. The goal of these launches is therefore always to generate opt-ins and ultimately convert MQLs and SQLs (Marketing and Sales Qualified Leads) for our premium products through the funnel behind them.

Copywriting at Greator means using your words to shape the way your target audience thinks, feels and acts. What you think arouses certain emotions in you. And depending on how you feel about what you're reading, you'll make different decisions and act differently. This is exactly the magic we bring to email copy, landing pages, video concepts or social posts every day. Great emotions, storytelling and clear messages are the key to your success here.