Greator

Do you have a dream of making it as a keynote speaker? What would that dream feel like for you?

You on a stage, the spotlight is on you, your heart is pounding, the applause is slowly dying down - and now is your big moment.

You take a deep breath and start your keynote. The audience listens to you spellbound, because you are the keynote speaker everyone has been waiting for.

Maybe sometimes you have thoughts in your head that just need to get out. Stories you want to tell. Anecdotes with which you make everyone think.

You want to share all this with the world, you want to touch and inspire others with your stories.

As a keynote speaker, you have the opportunity to bring topics you care about or even products you believe in to a large audience. However, many do not yet dare to take the step to become a Speaker training to go.

Often because they think the market is completely oversaturated. It is. Partially. There are tons of keynote speakers out there.

But that shouldn't be an obstacle for you. You just need to know how to leave that grey mass behind. So dare and take the step. It's worth it - and it's worth it right NOW!

keynotespeaker

What is a keynote speaker?

A keynote speaker is an expert who shares his or her expertise on a particular topic with the audience.

Keynote speakers often speak on topics related to personal development, entrepreneurship or society.

In doing so, they pursue the goal of sharing their knowledge or providing food for thought that invites the audience to reflect critically.

Keynote speakers are therefore often invited to corporate events to get the audience in the mood for a particular topic.

The keynote itself often features storytelling and personal anecdotes designed to emotionally trigger the audience.

An emotional trigger namely helps to arouse interest in the topic. This is especially important for rather dry topics that only deal with numbers, data and facts.

A keynote speaker is therefore not only a provider of knowledge, but also a motivator. The decisive keyword in this context is Infotainment.

This means the clever combination of knowledge and entertainment. And these are ultimately the two most important qualities that a good keynote speaker must possess.

On the one hand, he must master rhetoric at the highest level. On the other hand, he must be an expert in a certain field (e.g. digitalization).

When this is the case, a good keynote speaker can make a big impact. Steve Jobs can be mentioned here as a prime example.

Basically, he has made a topic that many consider boring (computers) presentable. And he did this by cleverly combining dry knowledge with entertainment.

Is there training for keynote speakers

How does one actually become a keynote speaker? Can anyone make it to the big stage? Is there a corresponding training?

One thing up front: keynote speaker is not a protected job title. Basically, anyone can call themselves one. However, there are only a few keynote speakers who really understand their craft.

So, if one's goal is to enrich the world with one's knowledge and a special message, then one should also consider appropriate training.

In such a training you get the necessary knowledge at hand, with which you learn to control the stage effectively!

In a training for keynote speakers you learn which techniques you can use to inspire the audience and convince them of your content.

The key word here is: Rhetoric! And rhetoric is a craft like any other. That means: You can learn it. With the right methods and a little practice, you too can make the leap onto the big stage.

Overview: Here's what you'll learn in keynote speaker training:

You want to become a keynote speaker yourself? Make the leap onto the big stage? Here you'll find out all the information you need to succeed.

What motivates people to want to become keynote speakers?

The difference between the right word and the almost right word is the same difference as between lightning and a firefly.

Mark Twain

#1 Getting a message out to the world

Want to make the world a better place as a keynote speaker? Then the stage is the perfect place to make your voice heard. It's where you can communicate your thoughts clearly and get them out into the world.

Because sometimes all it takes is one speech to change the world. Martin Luther King's speech "I have a dream" is the best example of this. It was heard by millions of people at the same time and led to all of America rising up against racism.

#2 Become more successful professionally

As a keynote speaker you can make your company better known. The stage is also a perfect platform for individual entrepreneurs such as trainers, coaches and consultants to draw attention to themselves.

Big companies like Apple, Tesla or Nike have done it before. In perfectly rehearsed keynotes, products are marketed, hype is created and awareness is rapidly raised to the next level.

#3 Improve rhetoric

Rhetoric is becoming increasingly important in many professions. Whether in company presentations, in meetings or in customer discussions. Wherever people meet, rhetoric is the key to success.

This means that if you've mastered the stage as a keynote speaker, you'll master any other situation where communication is crucial.

#4 Improve comfort zone

Do you often feel insecure in conversations? Do you have the right answer on the tip of your tongue, but you don't dare to speak up? Do you want to be able to express your opinion successfully in any situation?

Then the stage is the perfect place for you to get out of your comfort zone. Because as a keynote speaker you will learn aplomb, linguistic finesse and the ability to convince people of your ideas.

#5 Helping other people

Does it make you sad that many people often do not unfold their full potential? Have you also not been able to develop your full potential for a long time? Is this the reason why you want to become the designer of your life?

Then the stage is the right place for you. As a keynote speaker, you have the opportunity to motivate, inspire and help people finally reach their full potential.

What benefits do you get from being a keynote speaker?

"Developing the ability to speak is one of the first tasks of education for life."

Adolph Diesterweg

Advantage 1: You positioning yourself as an expert

Without a top positioning you don't have a unique selling proposition. This means that you will be lost in the market. However, if you position yourself sharply as a keynote speaker in your industry, you are guaranteed to gain the attention of your target group.

With a unique selling proposition, you stand out from your competitors, which means that you will be better perceived by your target group. Therefore, as a keynote speaker, be sure to clearly elaborate your positioning.

Advantage 2: You stand out from the competition

By positioning yourself at the top, you stand out from the competition. You establish yourself as a leading expert in your industry and thus gain a competitive advantage. This means: You automatically gain new customers through your reputation.

Here again Apple is a good example: Through Steve Jobs' perfect staging, products like the iPhone, the Mac or the iPad have burned themselves into people's heads. You too can succeed as a keynote speaker.

Advantage 3: You increase your reach

Imagine giving a keynote and then uploading it to YouTube. What do you think the result would be? That's right! More and more people would become aware of you and your content.

To that end, sometimes a single keynote is all it takes to take off. Imagine if Steve Jobs had never given a keynote about the iPhone. Do you think Apple would have been one of the most successful companies in the world for years?

Advantage 4: You automatically gain new customers

The reach you generate as a keynote speaker automatically leads to more new customers. Because as soon as your speeches have found their way onto the internet, customers come automatically.

That in turn is a huge lever for your business. And who knows - maybe your path will lead you to the stage of Greator one day. In any case, we would be very happy about that!

Advantage 5: You increase your popularity at work

Being a good keynote speaker will also get you ahead in your company. Because if you are good with words, then you are also able to motivate your employees.

This way, your colleagues pull together, which also increases productivity immensely. Your employees will always be motivated and go the extra mile for mutual success.

Becoming a Keynote Speaker: How to build your presentation

Rhetoric is the ability to turn words into shackles.

David Tatuljan

How exactly a keynote must be structured, we would like to tell you in a few moments. All in all, every good speech consists of five parts that need to be considered. These were already defined in ancient times and are still valid today.

#1 Inventio (The Preparation)

Before you hit the ground running as a keynote speaker, it's all about answering some important questions and preparing yourself properly. Among them:

  1. What is the occasion of your keynote? Example: Company presentation, customer presentation, festive speech.
  2. Who is the target audience of your keynote? Example: Employees, decision makers, voters, customers.
  3. What is the core message of your keynote? Example: Sugar leads to diabetes, rhetoric can be learned, digitalization is important.
  4. What do you want the impact of your keynote to be? Example: convince, motivate, inform, instruct.
  5. What is the goal of your keynote? Example: Entertaining audiences, attracting customers, imparting knowledge.

#2 Dispositio (The outline)

Being a keynote speaker is also about structuring your content properly. Here you need to answer the following questions:

  1. How do I start my keynote? Example: Personal Experience, Customer Experience, Historical Example.
  2. Which arguments are important? Example: Data, Personal Reference Values.
  3. How do I engage the audience? Example: Question and answer session, exercises, challenge.
  4. Do I have any proof of what I'm saying? Example: Case studies, personal experience, testimonials.
  5. What is the appeal to the audience? Example: instructing, expanding consciousness, becoming active.

3 Elocutio (The Refinement)

The third step is to refine the speech stylistically and linguistically. Here it is necessary to answer the following questions:

  1. Who is my audience? Example: Work colleagues, potential clients, scientists.
  2. Which presentation media do I use? Example: Flipchart, powerpoint, one-player.
  3. How do I speak to the audience? Example: simple sentences, foreign words, "duzen", "siezen".

#4 Memoria (The Memorization)

Your speech is now written. But how can it be easily stored in the head? How does a good keynote speaker manage to remember his keynote?

After all, you don't want to be unsure of yourself on stage when it counts. Therefore, here are a few useful tips that you can use to remember your speech well:

#5 Actio (The implementation)

Now it's time to get down to business! But before it finally starts, you have to give your Keynote presentation put the finishing touches. After all, it is also important to consider the non-verbal part of a speech. Here are a few aspects you can pay attention to.

Are you also looking for more tips for keynote speakers? Here we have prepared for you 25 tips that will help you prepare a speech.

5 rhetoric tips for keynote speakers

Rhetoric is a craft. That means it can be learned! For you, too. All you need are the right methods. The rest is practice.

Even well-known keynote speakers like Steve Jobs, Barack Obama, and Tony Robbins put a lot of work into their rhetorical skills. Or to put it in a nutshell: No master ever fell from the sky.

Overview: These rhetorical stylistic devices help you noticeably in practice

The 10-second rule

The first 10 seconds of your keynote will determine how your presentation is received. It is important that you capture the audience's attention right from the start.

You can do this by winning your keynote with a rhetorical question. Example: "Are you tired of your co-workers getting all the credit even though you work overtime by the hour every day?"

Another way to grab the audience's attention from the start is to tell a personal story. Example: Just three years ago, I couldn't pay the rent on my apartment by myself. I was penniless and torn apart inside. How I managed the way out of my life crisis, I would like to reveal to you today."

Clear beats clever

Speak in short sentences. Avoid rambling. Bring your message to the point. Because the motto for keynote speakers is: clear beats clever. And always!

Why? Clear messages stay in the minds of the listeners. Complicated box sentences only confuse. At best, your sentences should contain no more than 12 words.

Imagine how badly advertising would work if there was no clear message in slogans. Nobody would know companies like Apple (think different), Nike (just do it) or Redbull (gives wings).

Audience interaction

In the past, keynote speakers stood in front of the lectern and simply rattled off their content. A keynote of this kind has a university character and is not particularly well received by the audience.

The crucial keyword here is: Interaction!

As a keynote speaker, you can involve the audience by asking questions, for example. You can then take up the answers and incorporate them into your keynote.

But you can also do group exercises like Meditations or do thought experiments that invite the audience to participate directly.

Alternatively, you can bring one of the audience members on stage to demonstrate an exercise with them.

Use breaks in a targeted manner

Don't just rattle off your content. Use pauses purposefully. On the one hand, they build up tension. And on the other hand, they help the audience to process the content better.

You should also pay attention to the tempo of your speech. Don't speak too fast. Emphasize crucial words so that they stand out and stick better in the minds of the audience.

Because you usually have 15 minutes for a keynote. And it is important that every sentence is to the point and sits.

Use body language in a targeted manner

You don't only talk with your mouth, but also with your body. And that's why it's important how you move on stage.

Pay particular attention to a straight posture. This signals self-confidence. Also use your hands. This makes your keynote more lively. Move on stage as well. This makes your keynote more lively.

However, do not overdo it here. Too much gesticulation looks hectic and this hecticness is transmitted to the audience. It also makes you seem nervous and incompetent.

Want to learn how to put the above points into practice? Then apply now for our training program and become a Greator-Speker.

The 12 worst mistakes as a keynote speaker

"Let your tongue speak what your heart thinks."

Davy Crockett

You can also make many mistakes on stage. Now you can find out which mistakes keynote speakers often make that cost them the sympathy of the audience.

Basically, they are mistakes that are easy to avoid. With a little practice, you can easily avoid the mistakes. Once you do, you'll look much more confident and professional when you're on stage.

1. start boring

Please don't hand out acoustic sleeping pills to your audience at the beginning. If you don't surprise your audience in the first 10 seconds of your speech, you've lost them. They won't listen to you for the rest of your speech and they will wander off. Thus, only bad keynote speakers start boring.

2. provide too much information

Don't bombard your audience with too much input. Even your number-crazy boss can only remember two or three points at the end of your presentation. So leave out anything that doesn't support your core message or can lead to confusion. And don't forget to summarize the essence of your talk at the end.

3. do not include entertaining elements

If your presentation lacks exciting details, interesting quotes, funny pictures, quirky facts or the like, your audience's interest is immediately lost. If you only tell dry facts without integrating them into stories, you will have quickly lost your attention to Instagram, Whatsapp and Facebook on the mobile phones of your audience. Unfortunately, only average keynote speakers do that.

4. do not make eye contact

You want to create trust and credibility? Then don't underestimate the importance of eye contact! If you do not consciously look your audience in the eye, they will not feel addressed. But be careful not to overdo it! If you fixate on a person for too long, they may feel oppressed.

5. too few pauses in speech

Many of us don't like speaking in front of large groups. Please realize that trying to finish as quickly as possible is not a good solution. If you don't give space to what you're saying by pausing after important information or changes of thought, your audience won't remember much. The same goes for speaking too fast, by the way. A good keynote speaker should therefore ensure a comfortable speaking pace.

6. bad body language

We could write an entire "No Go" book on this point. Let's limit ourselves to the most important ones:

below-the-belt manoeuvres create a negative effect on the audience. So please avoid at all costs!

Crossed legs lead to an unstable, crooked stance. This makes you look awkward and insecure.

Wandering around without a destination:
If you're not heading for a concrete target like a flip chart, your rambling comes across as an awkward dodge and suddenly you've lost your reputation as "the nervous keynote speaker."

Gesticulating too much is just as bad as the typical "rigor mortis". Moving is good and loosens up, but please not too extreme.

Hide and seek: Please do not use the lectern, your notes or your folded arms to hide from your audience. Even if this behavior gives you a sense of security, it comes across as insecurity to your audience. After all, as a keynote speaker, you are the center of attention.

7. overfilled foils

For example, if you work with PowerPoint, please don't pack your slides too full! If your audience has to concentrate on your speech and reading a desert of text at the same time, you've already lost them.

8. "Thank you for your attention"

Yawn! This all-too-frequently used closing phrase gives rise to the suspicion that the keynote speaker himself is aware that his words were actually an imposition. If you end your presentation with a substantive sentence, it will reverberate in the minds of your audience as your final thought. Isn't that much better?

9. handout too long

Many keynote speakers make the mistake of creating a handout that mirrors their presentation 1 to 1. This is bullshit! A handout should be self-explanatory, unlike your presentation. So for the handout, you'll probably still need to add a few elements.

10. do not practice

No time is no excuse. A presentation that is not practiced will immediately be noticed negatively by the audience. If you don't at least take the time to talk through the beginning and end of your presentation out loud - and preferably in front of a test audience - you're giving away a lot of potential.

11. too little self-confidence

Your knees shake at the mere thought of giving a speech in front of more than 10 people? Sweaty palms and a racing pulse included? Don't drive yourself crazy. It's normal. Even for seasoned keynote speakers. No one expects you to give a Martin Luther King-style speech the first time. And any person who wants to give creative speeches and present excitingly can learn the skills to do so. That's a promise!

12. take yourself too seriously

This point does NOT mean that you should not take your presentation seriously. BUT: If you do make a mistake, get lost or have a blackout - don't see it as the end of the world! Take a deep breath, laugh at yourself, and move on. Because even the most famous keynote speakers make mistakes.

What does a keynote speaker earn?

Eloquence is the artwork of thought.

Blaise Pascal

What does a keynote speaker earn? What fees can top speakers like Barack Obama, Tony Robbins or Tobias Beck expect? And above all - can I do the same?

The truth is: Only very few keynote speakers can count on an honorarium of 10,000€ and more. But that's not so bad. Because even a keynote speaker who is just at the beginning of his career can earn good money.

Even as a beginner, you can ask for a fee of 1,000 to 3,000 euros. With 4 lectures you would earn between 4,000 and 12,000 euros. This is already an attractive sum for the beginning.

A professional keynote speaker already receives between 3,000 and 6,000 euros. With 4 presentations per month, that would be 12,000 to 24,000 euros. With that, you already belong to the top earners.

That's a lot of money. And that's with only four lectures a month. Of course, that's not the end of the line. Keynote speakers who are considered a top brand in their field even demand fees of €50,000 upwards. But it takes time and a good reputation to get there.

Lots of top speakers like Barack Obama, Les Brown or Tony Robbins finally built up their reputation over several years and decades until they could charge such high fees.

To cut to the chase: There's a good living to be made as a keynote speaker. Even as a beginner. All you need is a suitable niche, a unique selling point, a solid appearance, good marketing and, of course, a lot of practice.

keynotespeaker

Conclusion: As a keynote speaker you can get your message out to the world

There is only one rule to becoming a good speaker - learn to listen.

Christopher Morley

In this article, you learned what it means to be a keynote speaker, what skills you need to do it, what mistakes to avoid, and what opportunities are open to you.

If you want to become a keynote speaker, you'll get the right resources if you're looking for them. You get the right mentors if you're looking for them. And you get your stage - if you really want to walk the path to it.

But where do you go from here? What steps can you take next to get started as a keynote speaker? To help you succeed, we have something very special for you at the end.

We would like to invite you to the online seminar "How to Become a Successful Speaker" invite.

In the online seminar, Greator founders Dr. Stefan Frädrich and Alexander Müller reveal to you how to break through as a keynote speaker and how to make the leap onto the big Greator stage.

You can register now for the online seminar "How to become a successful speaker". Register now and participate for free!

An clear communication improves the quality of life, increases productivity and contributes to how effective our interpersonal relationships are.

Unclear communication, on the other hand, leads to misunderstandings, tensions and a high potential for frustration. To avoid such circumstances, it is immensely important to master the art of clear communication.

Rhetoric expert René Borbonus will tell you exactly how you can bring more clarity into your communication. In the following, we have prepared a lecture by René in which he gives you numerous tips on how you can develop clear communication in your private and professional life.

YouTube video

Clear communication and self-awareness

Of all the life skills available to us, communication is probably the most powerful." - Mary Virginia Martin

Decelerate everyday life

Fact: We absorb more information in a day than our grandparents do in an entire week. The result: We are cognitively tired. So with this enormous flood of data, it's no wonder that clear communication doesn't happen....

We can safely do without a lot of the information. Or is it really important that you check your Facebook timeline every five minutes to see what your friends had for lunch?

We maintain: Clear communication requires relevance. Therefore, deal as much as possible with Topics that move you forward in life and avoid distractions from irrelevant information streams.

Use your time wisely

We owe something wonderful to death. Namely, the limitation of life. Without the limitation, the design would make no sense at all.

And when we realize the limitation, we develop the awareness to think about the design. Because memento mori (remember you're going to die) always leads to carpe diem (seize the day).

Clear communication therefore requires clear awareness ahead. In this context, you must ask yourself in which areas of your life you are still unclear.

Communication in interpersonal relationships

, "Your ability to communicate is an important tool on the path to your goals, whether with your family, your colleagues, or your clients and customers." - Les Brown

Clear communication is not a matter of course. We find plenty of evidence in everyday life. Perhaps you have also experienced one of the two following stories.

Example 1: A family is travelling by car from Bonn to Frankfurt. "Jens, if you don't stop right now, you're getting out of here!". Because her son again can not keep still, so the mother can not concentrate on the traffic.

How do you think the son will react? Will he respond to his mother's threat? Or will he continue with his Punch and Judy show, knowing full well that his mother will not kick him out in the middle of the highway? How do you think the son would have reacted if his mother had communicated clearly?

Example 2: A father is on the playground with his son. ,,Alexander, are you coming? We have to go home." Alexander countered: "No, I still want to play with my friends." "Okay, Daddy's leaving now."

How will the son react in the situation? Will he get scared and go home with his father? Or will he calmly continue playing with his friends?

What do we learn about clear communication from these two examples? The answer: clear communication shapes relationships. Relationships shape quality of life. It is worth investing in it.

More and more people are dreaming of a career as a keynote speaker. But what is the reason for this?

Are aspiring keynote speakers driven by money? Do they crave fame, recognition and thunderous applause from enthusiastic crowds? Sure, these factors also play a role.

In most cases, however, there is a desire to make the world a better place through content, products or services. If you find yourself in this definition, then you should read this post carefully now.

Because below we've created a guide with lots of useful tips to help you get started as a keynote speaker. You can use the guide to refine your rhetorical skills and noticeably improve your keynote presentation.

The 5 most common reasons why people become keynote speakers

The difference between the right word and the almost right word is the same difference as between lightning and a firefly.

Mark Twain

#1 Getting a message out to the world

Want to make the world a better place as a keynote speaker? Then the stage is the perfect place to make your voice heard. It's where you can communicate your thoughts clearly and get them out into the world.

Because sometimes all it takes is one speech to change the world. Martin Luther King's speech "I have a dream" is the best example of this. It was heard by millions of people at the same time and led to all of America standing up against racism.

How can you change the world?

#2 Become more successful professionally

As a keynote speaker you can make your company better known. The stage is also a perfect platform for individual entrepreneurs such as trainers, coaches and consultants to draw attention to themselves.

Big companies like Apple, Tesla or Nike have done it before. In perfectly rehearsed keynotes, products are marketed, hype is created and awareness is rapidly raised to the next level.

#3 Improve rhetoric

Rhetoric is becoming increasingly important in many professions. Whether in company presentations, in meetings or in customer discussions. Wherever people meet, rhetoric is the key to success.

This means that if you have mastered the stage as a keynote speaker, you will master any other situation where communication is crucial.

#4 Improve comfort zone

Do you often feel insecure in conversations? Do you have the right answer on the tip of your tongue, but you don't dare to speak up? Do you want to be able to express your opinion successfully in any situation?

Then the stage is the perfect place for you to get out of your comfort zone. Because as a keynote speaker you will learn sovereignty, linguistic finesse and the ability to convince people of your ideas.

#5 Helping other people

Does it make you sad that many people often do not unfold their full potential? Have you also not been able to develop your full potential for a long time? Is this the reason why you want to become the designer of your life?

Then the stage is the right place for you. As a keynote speaker, you have the opportunity to motivate, inspire and help people finally reach their full potential.

By the way, you can also find out what makes a good keynote speaker in this exciting interview between Dr. Stefan Frädrich and René Borbonus:

YouTube video

Becoming a Keynote Speaker: How to build a keynote

Rhetoric is the ability to turn words into shackles.

David Tatuljan

Rhetoric is a craft. That means it can be learned! For you, too. All you need are the right methods. The rest is practice.

Even well-known keynote speakers like Steve Jobs, Barack Obama, and Tony Robbins put a lot of work into their rhetorical skills. Or to put it in a nutshell: No master ever fell from the sky.

How exactly a keynote must be structured, we would like to tell you in a few moments. All in all, every good speech consists of five parts that need to be considered. These were already defined in ancient times and are still valid today.

#1 Inventio (The Preparation)

Before you hit the ground running as a keynote speaker, it's all about answering some important questions and preparing yourself properly. Among them:

  1. What is the occasion of your keynote? Example: Company presentation, customer presentation, festive speech.
  2. Who is the target audience of your keynote? Example: Employees, decision makers, voters, customers.
  3. What is the core message of your keynote? Example: Sugar leads to diabetes, rhetoric can be learned, digitalization is important.
  4. What do you want the impact of your keynote to be? Example: convince, motivate, inform, instruct.
  5. What is the goal of your keynote? Example: Entertaining audiences, attracting customers, imparting knowledge.

#2 Dispositio (The outline)

Being a keynote speaker is also about structuring your content properly. Here you need to answer the following questions:

  1. How do I start my keynote? Example: Personal Experience, Customer Experience, Historical Example.
  2. Which arguments are important? Example: Data, Personal Reference Values.
  3. How do I engage the audience? Example: Question and answer session, exercises, challenge.
  4. Do I have any proof of what I'm saying? Example: Case studies, personal experience, testimonials.
  5. What is the appeal to the audience? Example: instructing, expanding consciousness, becoming active.

#3 Elocutio (The Refinement)

The third step is to refine the speech stylistically and linguistically. Here it is necessary to answer the following questions:

  1. Who is my audience? Example: Work colleagues, potential clients, scientists.
  2. Which presentation media do I use? Example: Flipchart, powerpoint, one-player.
  3. How do I speak to the audience? Example: simple sentences, foreign words, "duzen", "siezen".

#4 Memoria (The Memorization)

Your speech is now written. But how can it be easily stored in the head? How does a good keynote speaker manage to remember his keynote?

After all, you don't want to be unsure of yourself on stage when it counts. Therefore, here are a few useful tips that you can use to remember your speech well:

#5 Actio (The implementation)

Now it's time to get down to business! But before it finally starts, you have to give your Keynote presentation put the finishing touches. After all, it is also important to consider the non-verbal part of a speech. Here are a few aspects you can pay attention to.

Are you also looking for more tips for keynote speakers? Here we have prepared for you 25 tips that will help you prepare a speech.

Why it pays to become a keynote speaker

Good speeches are always remembered. You never forget a bad speech.

Bernhard Weatherill

Keynote speakers are in high demand in the market. But that's not the only reason why you should get started as a keynote speaker. There are several advantages to your career as a Keynote Speaker for your Business. We would like to briefly list the five most important advantages at this point.

The 5 biggest advantages as a keynote speaker for your business

Advantage 1: You positioning yourself as an expert

Without a top positioning you don't have a unique selling proposition. This means that you will be lost in the market. However, if you position yourself sharply as a keynote speaker in your industry, you are guaranteed to gain the attention of your target group.

With a unique selling proposition, you stand out from your competitors, which means that you will be better perceived by your target group. Therefore, as a keynote speaker, make sure you clearly define your positioning.

Advantage 2: You stand out from the competition

By positioning yourself at the top, you stand out from the competition. You establish yourself as a leading expert in your industry and thus gain a competitive advantage. This means: You automatically gain new customers through your reputation.

Here again Apple is a good example: Through Steve Jobs' perfect staging, products such as the iPhone, the Mac or the iPad have burned themselves into people's heads. You too can succeed as a keynote speaker.

Advantage 3: You increase your reach

Imagine giving a keynote and then uploading it to YouTube. What do you think the result would be? That's right! More and more people would become aware of you and your content.

To that end, sometimes a single keynote is all it takes to take off. Imagine if Steve Jobs had never given a keynote about the iPhone. Do you think Apple would have been one of the most successful companies in the world for years?

Advantage 4: You automatically gain new customers

The reach you generate as a keynote speaker automatically leads to more new customers. Because as soon as your speeches have found their way onto the internet, customers come automatically.

That in turn is a huge lever for your business. And who knows - maybe your path will lead you to the stage of Greator one day. In any case, we would be very happy about that!

Advantage 5: You increase your popularity at work

Being a good keynote speaker will also get you ahead in your company. Because if you are good with words, then you are also able to motivate your employees.

This way, your colleagues pull together, which also increases productivity immensely. In another article, we will show you in which industries it is particularly worthwhile to have the skills of a keynote speaker.

Speaker

Bottom line: as a keynote speaker, you can get your message out to the world and advance your career at the same time.

If once I had to give away all my possessions and was allowed to keep only one possession, I would choose the power of speech. For with its help I would soon have regained all the others.

Daniel Webster

In this article, you learned what a keynote speaker is, how to set up a keynote, and why it pays to become a keynote speaker.

You probably want to take the next step now and prepare your first keynote to take off as a keynote speaker.

To help you do that, we've created the Keynote Development Workbook. It's a step-by-step guide you can use to create the perfect Keynote.

You can download the workbook now for free. It will be with you within a few seconds and then you can immediately go into the implementation. We wish you a lot of fun with the workbook and success with your first keynote.

You have to present important results at work soon? Or give a casual speech at your sister's wedding?

There are many occasions when it is important to convey a certain message in front of an audience. As authentically as possible, relaxed and self-confident. Preferably with the right pinch of humour. After all, that's how you get your audience right on your side... Right?

Unfortunately, the bitter truth is that a speech can turn into an embarrassing disaster faster than you'd like... Just a few little things that you haven't thought of, and the spontaneous speech interlude turns into a disaster. Of course, nobody wants that! Neither the speaker nor his audience.

We want to save you from being the laughing stock of your colleagues, friends or family at your next presentation, so in this post, we'll show you the mistakes you should definitely not make.

Please be careful not to follow in Uncle Erwin's footsteps on Grandma's last birthday. Man, that was awkward...

Let's go!

By the way: If you want to skip the "no-go's" and get straight to the "must-do's", simply download our free checklist "Perform confidently & present successfully". It will give you 9 ultimate tips on how to prepare, structure and present your next speech. This will make your next appearance a blast!

Giving a speech: If you avoid these 12 mistakes, you'll wow your audience!

1. start boring

Please don't hand out acoustic sleeping pills to your audience at the beginning. If you don't surprise your audience in the first 10 seconds of your speech, you've lost them. They won't listen to you for the rest of your speech and they'll wander off.

2. provide too much information

Don't bombard your audience with too much input. Even your number-crazy boss can only remember two or three points at the end of your presentation. So leave out anything that doesn't support your core message or can lead to confusion. And don't forget to summarize the essence of your talk at the end.

3. do not include entertaining elements

If your presentation lacks exciting details, interesting quotes, funny pictures, quirky facts or the like, your audience's interest is immediately lost. If you only tell dry facts without integrating them into stories, you will have quickly lost your attention to Instagram, Whatsapp and Facebook on the mobile phones of your audience.

Fourth speech: Do not make eye contact

You want to create trust and credibility? Then don't underestimate the importance of eye contact! If you do not consciously look your audience in the eye, they will not feel addressed. But be careful not to overdo it! If you fixate on a person for too long, they may feel oppressed.

5. too few pauses in speech

Many of us don't like speaking in front of large groups. Please realize that trying to finish as quickly as possible is not a good solution. If you don't give space to what you're saying by pausing after important information or changes of thought, your audience won't remember much. The same goes for speaking too fast, by the way.

6. no bad body language when giving a speech

We could write an entire "No Go" book on this point. Let's limit ourselves to the most important ones:

below-the-belt manoeuvres create a negative effect on the audience. So please avoid at all costs!

Crossed legs lead to an unstable, crooked stance. This makes you look awkward and insecure.

Wandering around without a destination:
Unless you're heading for a concrete destination like a flip chart, your wandering around seems like an awkward evasive maneuver.

Gesticulating too much is just as bad as the typical "rigor mortis". Moving is good and loosens up, but please not too extreme.

Hide and seek: Please do not use the lectern, your notes or your folded arms to hide from your audience. Even if this behavior gives you a sense of security, it comes across as insecurity to your audience.

7. do not overcrowd slides when giving a speech

For example, if you work with PowerPoint, please don't pack your slides too full! If your audience has to concentrate on your speech and reading a desert of text at the same time, you've already lost them.

8. "Thank you for your attention"

Yawn! This all-too-frequently used closing phrase raises the suspicion that the speaker himself is aware that his words were actually an imposition. If you end your presentation with a substantive sentence, it will reverberate as the final thought in the minds of your audience. Isn't that much better?

9. when giving a speech: Not too long a handout

Many speakers make the mistake of creating a handout that reproduces their presentation 1 to 1. This is nonsense! A handout should be self-explanatory, unlike your presentation. So for the handout, you'll probably still need to add a few elements.

10. do not practice

No time is no excuse. A presentation that is not practiced will immediately be noticed negatively by the audience. If you don't at least take the time to talk through the beginning and end of your presentation out loud - and preferably in front of a test audience - you're giving away a lot of potential.

11. too little self-confidence

Your knees shake at the mere thought of giving a speech in front of more than 10 people? Sweaty palms and a racing pulse included? Don't drive yourself crazy. No one expects you to give a Martin Luther King speech the first time. And any person who wants to give creative speeches and present excitingly can learn the skills to do so. Promise!

12. take yourself too seriously

This point does NOT mean that you should not take your presentation seriously. BUT: If you do make a mistake, get lost or have a blackout - don't see it as the end of the world! Take a deep breath, laugh at yourself and move on.

FAIL: The 12 biggest no-go's when giving a speech!

In this article, we have presented a total of 12 presentation no-gos that you should avoid at all costs during your next speech. If you apply these tips conscientiously, you will be spared embarrassing moments in the future. We promise!

Which tip helped you the most? What was new to you? And did you perhaps even catch yourself with some of the no-gos?

Feel free to share your opinion with us in the comments. We are also very happy about further suggestions.

If you're about to give a presentation at school, university or work... Or if you're about to give a speech at a family party, you can download our free checklist "Presenting confidently & successfully" here.

You know those people who seem to be born on stage? It doesn't matter what the topic is or how many people they're speaking in front of: The art of rhetoric was just dropped in their lap. But can anyone really learn rhetoric?

For them, performing on stage or speaking freely in front of smaller and larger groups of people does not involve sleepless nights, sweating or nervous twitches. No! For this group of people, free speech is absolute comfort zone. Fear of rhetoric? Not a trace! Learn rhetoric? No problem!

How can I learn rhetoric?

It's like anything: practice makes perfect. Nowadays it is hardly possible to bypass the basic knowledge of rhetoric. Because in all kinds of situations in life we need to communicate freely, confidently and sovereign - not only professionally, but also privately. Every person should therefore learn rhetoric to a certain extent.

Learning rhetoric plays a major role even in times of digital media. Because one-to-one communication is still unbeatable - and good rhetoric is still the be-all and end-all. In this article, we would like to tell you which tips you can use for this.

Rhetoric course for beginners: exercises for the art of speaking

You can't wait to finally give great speeches and wow your audience. Maybe you've even signed up for a Rhetoric course and are eagerly awaiting the start. But at least you know that no rhetoric master has fallen from the sky and that you have to practice, practice, practice. That's why you want to tackle the matter now and improve!

Very good decision, because a rhetoric course gives you valuable knowledge. You Sync and corrected by dr.jackson forWhat influence words, gestures, looks and the sound of your voice have on conversations. You will learn how you can use your personality to convince your conversation partners or listeners. And you'll practice presenting content perfectly while remaining authentic and credible.

A rhetoric course is excellent because you are in a protected space. What happens in the rhetoric course stays in the rhetoric course. So you don't have to worry about behaving unprofessionally or even embarrassing yourself. The other course participants are also beginners and have just as little experience as you. In the rhetoric course you are allowed to experiment, try out and test methods. Even if the emphasis of a word backfires - in your rhetoric course you don't have to be ashamed!

Learning rhetoric - The best tips at a glance

Verbal and non-verbal communication

You've probably heard it before, "You can't, not communicate." That's the first of the five axioms according to communication scientist Paul Watzalawick. What this means is that whether you communicate with speech or just stand there in silence, you are always communicating.

Because both the language and the behavior itself can and will be interpreted by your counterpart (individual or group), interpreted and in doubt also evaluated. And yes, your sovereignty is also a rhetorical tool - and the start of every performance. Which stylistic means help you to learn rhetoric, you will now learn from us.

Authentic appearance - nonverbal rhetoric

You can think of it like this: You go on stage. It's your moment. You have prepared for it for many weeks, you are pretty sure that everything will go well. The intensive rhetoric training has prepared you for all eventualities and you know that you can draw on and use everything you know about rhetoric today.

You go on stage, still silent, the audience applauds, you stand there and at that moment you realize that you urgently have to drink another sip of water. No problem, the audience still applauds.

But then it goes silent - and you stand there with your glass of water in your hand, drinking, saying nothing, still orienting yourself ... and: communicating! Because your silence says a lot: Your mind is not on the matter. And the audience can sense that - without you having said a single word.

Learning rhetoric: Your way to the stage - or: All beginnings are difficult

But before you go on stage, let's go back to the beginning: What is rhetoric? And how can rhetorical means be understood and used practically? For whom is Rhetoric suitable and for what we need the art of speech?

Rhetoric is the ability to speak convincingly in front of an audience and in one-on-one conversations. Rhetoric is therefore the art of free speech. In order to speak freely, clearly and distinctly, there are some rhetorical means, some of which you surely know.

These make it easier for you to get your message across as clearly as possible. But be careful: both your language and the use of rhetorical devices must always be in proportion to the level of knowledge and age of your audience, as well as the relevance of your topic.

Very figurative, vivid language lends itself to motivational speeches to an audience that can understand these rhetorical devices as such. For example, "To get the cup, I slaved like an animal."

Of course, this skill does not fall from the sky. Quite the opposite: as in so many areas of life, a lot of practice and routine is required.

Imagine you want to learn a new language. To make this a reality, to create a routine, you practice the vocabulary of the new language day after day. The more you practice, the easier it will be to speak the language - even in public.

And it is exactly the same with rhetoric. Without practice, training and routine you will not become a good speaker. Not in front of one person and not in front of hundreds of people. Yes - that's exactly how it is, unfortunately. But don't panic: There are some very valuable tips & tricks you can use to learn AND apply rhetoric in a short time.

Rhetorical devices - an overview

The special thing about rhetorical devices is that you can strengthen or weaken the effect of your language and what you convey by using the respective device.

Imagine having a toolbox full of aids that you can use to reinforce, strengthen, and make your statements more effective. That's exactly what rhetorical devices are: helpers that work wonders in language! We have summarized the five most important rhetorical tools for you here:

Alliteration: Words strung together with the same initial sounds. "Milk makes tired men sleepy." Effect: Emphatic, memorable.

Metaphor: Visualization of facts, where image and expression are connected by special properties. Like "A flood of people". Effect: Illustrative.

Climax: Increase from the weaker to the stronger. "The Earth, our solar system, and the entire galaxy." Effect: forceful, emphasizing.

Personification: Humanization of a thing. "Time is running." Effect: Illustrative.

Comparison: Two terms or states of affairs that are similar in one or more characteristics are related by "as" or "like": "Strong as a bear." Effect: Vivid, emphasizing.

Note: You can find more rhetorical devices & info at the end of this article.

Know how!

As written above: Body language is the be-all and end-all of rhetoric. Sounds strange - doesn't it? After all, it is the verbal communication with which you want to convince. In fact, it is your appearance, your appearance and yes, even your clothes that determine the overall impression. If you are insecure or reserved, your audience will notice it immediately!

How do I overcome my speech anxiety?

Of course, it's easier said than done, but unfortunately it's true: If you want to (or have to) speak, you should not only master at least the basic knowledge of rhetoric. No! He must overcome his fear of speaking. This is possible with this simple tip:

Encourage yourself! You are good and you can do it. Just tell yourself that over and over again before your performance - like a kind of mantra.

"I'm good, I can do this!" Because: The more positive you are, the more confidently you will be able to sell your speech, your presentation or your concern to the audience.

And it doesn't matter whether you are speaking in front of one or several people. Just make it clear to yourself again and again: You have a concern and want to inspire, convince or inform your audience.

Prepare your presentation!

Okay, you now know five important rhetorical devices that you can use in your language. Of course, it doesn't matter which language you speak - the main thing is that your audience understands you.

You now know how to perform and how to formulate your message. In this paragraph, it is now about preparing the rhetoric, the content and the performance. Here too, we have a great tip for you:

Really make sure you've gathered everything you need for your talk! And by everything, we mean: Everything! Whether it's clothes, presenter (the remote control for your presentation - if you have one), your presentation (if you have one), your notes, your topic, the focus of your message, the right socks for your suit, comfortable shoes for your dress, date, time and place - and, and, and....

You see it for yourself: The list of your preparation can be endless. Therefore, take enough time, prepare yourself and make notes on everything you still need to clarify or want to clarify. Because: The best rhetoric is useless if you forget half of your things on day X!

So we hold:

The most important thing for a successful lecture, a rousing presentation or an unforgettable speech is: Learn rhetoric! And: Appear confident. Feel comfortable with what you say, with what you wear and with where you are. And even if something doesn't go the way you want it to: stay positive, confident and believe in yourself. After all, you are the expert on your subject!

Learning rhetoric works for everyone

The targeted use of language is the most beautiful skill that we humans can have. The good thing is that each of us is capable of learning rhetoric in order to achieve our goals.

To make the power of rhetoric clear to you, we have linked you below to a speech in which the speaker is simply convincing through his quality.

Best watch the speech once you've read through this article.

YouTube video

The biggest mistake: not learning rhetoric

Let's say everything is prepared: You have your performance date, the audience knows about it, you have your topic and your clothes are ready. But: You have no idea how to effectively convey your thesis, your message or your concern in front of an audience - no matter if you are speaking in front of a small circle or on a big stage.

As you now know, there are numerous rhetorical devices that support you in your communication. A metaphor can be used to illustrate an aspect - and thus turn something complicated into something simple and understandable.

Alliteration is a great rhetorical device to get the listener's attention. "Milk perks up tired men," is a classic example. A parallelism is thought-provoking: "You sing loud, you talk soft." And as I'm sure you know, everything your listeners think about stays in their heads.

Rhetorical devices like the neologism are also a great tool for your speech. A neologism, which you create from two or more terms, remains in the listener's memory. The important thing here is: Don't get too abstract. The neologisms should make sense in the broadest sense.

The climax offers you the gradual increase of the words - and draws a great arc of tension. You already have the audience's attention.

As you can see, there are numerous rhetorical tools that can make your presentation a success - if you use them correctly. So practice diligently and "learning rhetoric" is easily applied in practice!

Conclusion: Learning rhetoric is possible for everyone

In this article, we have provided you with some tips that you can use to improve your public speaking.

We are sure: It makes no difference whether you are a beginner or not. With the right methods, you too can learn rhetoric and raise your language skills to a new level.

We would like to support you on this path. That's why we'd like to give you our workbook "Keynote Development." Just click on the link in the box and download the e-book for free.

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It's like anything: practice makes perfect. Nowadays it is hardly possible to bypass the basic knowledge of rhetoric. Because in all kinds of situations in life we need to communicate freely, confidently and sovereign - not only professionally, but also privately. Every person should therefore learn rhetoric to a certain extent.

Learning rhetoric plays a major role even in times of digital media. Because one-to-one communication is still unbeatable - and good rhetoric is still the be-all and end-all. In this article, we would like to tell you which tips you can use for this.

If you'd like to learn more about this topic, download our free Keynote development workbook now.

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It's easier said than done, of course, but unfortunately it's true: If you want (or need) to speak, you not only need to master at least the basic knowledge of rhetoric, no, you need to overcome your fear of speaking. This can be done with this simple tip:

Encourage yourself! You are good and you can do it. Just tell yourself that over and over again before your performance - like a kind of mantra.

"I'm good, I can do this!" Because: The more positive you are, the more confidently you will be able to sell your speech, your presentation or your concern to the audience.

And it doesn't matter whether you are speaking in front of one or several people. Just make it clear to yourself again and again: You have a concern and want to inspire, convince or inform your audience.

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You want to give an important lecture soon?

For some years now, more and more people have been looking for their way onto the big stage. However, it can take several years to get started as a professional speaker. To help you get started in this exciting business, we have prepared a total of 25 tried-and-tested tips in this article that you can use for your keynote.

Of course, it's not necessary to include all the tips in your first keynote. It's just important that you pick out the tips that make sense to you. You'll find that the ideas in this article will help you have more stage presence and make a better impact with your audience. So if you have to give a presentation soon, it will be a complete success.

You can also download our free Keynote Presentation Workbook here. There you'll get a template that you can use to develop your first keynote or improve an existing presentation.

Giving a talk: These 25 speaker tips will make your keynote a blast

1. the 10-second rule

The first 10 seconds of your speech will determine whether your keynote is a complete success. Here are a few ways you can grab the audience's attention right away.

Informative entry: "Did you know? Already in 20 years the Climate Change ...will be responsible for numerous natural disasters. If we want to save the planet, we must take the initiative now."

Rhetorical question: ,"Are you tired of letting your fears rule your life? Wouldn't you much rather become the designer of your life and determine your own destiny?"

Personal Experience: Just three years ago, I couldn't pay the rent on my apartment by myself. I was penniless and torn apart inside. How I managed the way out of my life crisis, I would like to reveal to you today."

2. clear beats clever

When giving a presentation, get to the heart of your message. Speak in short sentences. Avoid nested sentences. Because on stage the motto is: clear beats clever! Why is that? Clear sentences immediately get into your head and stick. Here are some examples:

3. emotion instead of information

Giving a talk is like taking the audience on a journey. On this journey, they want to experience emotions and not be bored with dry information. Therefore, avoid making your keynote like a university lecture.

Otherwise, you will lose your audience quickly. And there is nothing worse for a speaker than an audience that blindly looks past him. That's why it's important to include emotional elements in your keynote, because that's how you keep your audience's attention.

4. convey the core message

Many speakers tend to ramble when giving a talk. While giving a speech, they jump from topic to topic and lose sight of the core message. The result: the audience loses orientation and thus also loses interest in the presentation.

As a speaker, it is therefore essential to follow a common thread that leads to the core message. To help you achieve this, we have prepared a workbook that you can download now.

Free Workbook: Click here to download the "Keynote Development" workbook for free.

5. gifts & anecdotes

Stories & anecdotes are part of a good keynote. They make messages tangible and contribute to a better identification with the content. For this reason, you should also include exciting stories and anecdotes in your keynote to noticeably improve your effect on the audience.

This can be a personal story from your past that has had a particular impact on you. Zero-to-hero stories" are particularly popular. These are stories that describe the path from difficult circumstances to success.

Six. What's in for me?

Why do people attend lectures & seminars? Is it because of the speaker? Most certainly! However, there is another reason as well. Audiences come primarily because they hope to gain a personal benefit for their own lives.

It is therefore important for a speaker to distinguish himself less through his own successes when giving a speech. Instead, the focus should be on the audience's problems and satisfactory solutions should be presented.

7. keynote architecture

A good keynote follows a clear structure. When giving a speech, you can orient yourself on numerous methods that have proven to be effective in practice. Here is an example method: The KAUB formula is particularly suitable for beginners who want to gain their first experience as a keynote speaker.

The KAUB formula

Contact Phase: At this point, a relationship with the audience should be established with an "icebreaker".

Attention phase: In this phase, the audience is slowly guided towards the topic and the key messages of the presentation.

Briefing: This is where the main part of the lecture begins. Important information is shared and clarified with appropriate exercises.

Affirmative: The keynote ends with the affirmation of the core messages. The audience is encouraged to put them into practice.

8. audience interaction

The times when the speaker stood monotonously at the lectern and simply rattled off his content are over. Nowadays, the audience expects more. This should be involved in the presentation of the speaker with. We would now like to tell you what possibilities you have to do this.

Ask questions: As a keynote speaker, you can engage the audience by asking questions. If you are particularly spontaneous, you can pick up the answers and use them for the rest of the presentation.

Group Exercises: You build up a closeness to the audience mainly through exercises. This can be, for example, a group meditation or other interactive elements.

1-to-1 demonstration: You want to prove content that might be viewed skeptically? Then demonstrate this with exercises on the participants.

9. make voltage

Does the term "infotainment" mean anything to you? It is a combination of the terms information and entertainment. Contemporary speakers rely on the combination of these two terms when giving a speech, because this is the best way to pick up the audience.

For this reason, it is important to create a mood in the audience in between your speech. You can achieve this, for example, by incorporating a motivating song into your keynote speech and thus animating the audience.

10. join-in exercises

Earlier we mentioned how important it is to involve the audience when giving a presentation. At this point, we would like to introduce you to 3 further participation exercises that have proven to be particularly effective in practice.

Future Pacing: This is an exercise originating from Neurolinguistic Programming (NLP). The audience is taken on a journey. The aim is to suggest to him what feelings and what life he will have if he puts the contents of the lecture into practice.

Audience Report: Rapport is also a term from NLP and means the mutual connection between two people or a group of people. This can be evoked, for example, by the audience performing exercises among themselves, which cause a sense of community.

Guided Meditation: A guided meditation during a keynote can have a tremendous effect on the audience. This helps to put the audience in a positive emotional state and thus full of Motivation leaves the lecture in order to subsequently put the lectured contents into practice.

11. keep energy levels high

A modern speaker resembles an entertainer. The latter is always characterized by a high energy level. That's why it's also important for you as a speaker to have a high energy level when giving a speech, which will help you to engage the audience. Here are 3 quick tips on how to bring more power on stage.

Music: Create a playlist of songs that push you and tap into your energy reserves. For example, songs that you associate with positive experiences.

Sports: Don't worry. You don't have to run a marathon before a keynote. You just need to do some calisthenics or run in place beforehand. This way you'll release some adrenaline and boost your energy level. When you give your presentation, you will notice that you have much more power.

The inner cinema film: Imagine how it feels when you enter the stage and the audience applauds you. This imagination alone is sure to trigger energy in you, which you can then use effectively for your real performance.

12. the power of the voice

When giving a speech, the voice is one of the most important tools of a speaker. It must be used in a targeted manner in order to achieve the greatest possible effect on the audience. It is important to speak calmly and thoughtfully so that important key concepts and core messages are better anchored in the minds of the audience.

13. make targeted use of breaks

When giving a presentation, it is important to use pauses purposefully. Pauses contribute to the fact that important content and messages are better absorbed and internalized by the audience. However, you should make sure that the pauses fit exactly, otherwise the presentation will seem choppy.

14. observe speaking tempo

In addition to pauses, it is also important to consider the pace of speaking when giving a speech. Many speakers make the mistake of just rattling off their talk because they are afraid of making a mistake. However, it's perfectly fine if a keynote doesn't go 100% perfectly. It's more important to stay authentic and not come across as a robot.

15. use body language purposefully

The targeted use of body language when giving a speech is also immensely important if you want to convey a message in a targeted manner. In this context, the speaker should pay particular attention to a self-confident posture. The shoulders should be pushed back and the chest pressed forward. In this way, you appear more present and take the stage better.

16. powerpoint vs. freestyle

PowerPoint vs. freestyle when giving a talk? This is the point where opinions differ. While some swear by freestyle, others are convinced that a PowerPoint is incredibly important to better communicate the desired message. The truth probably lies somewhere in the middle. You should find a healthy balance and not overdo it with slides.

17. stage design

What does the stage of a modern speaker look like? Should he have props at his disposal when giving a talk? Here, too, you basically enjoy absolute freedom. The only important thing is that you don't overload the stage with countless props. After all, a keynote is not a play. So if you do use props, they should be related to the keynote.

18. use aids

Should you use aids when giving a speech and if so, which ones? Here, too, you enjoy absolute freedom as a speaker. You decide for yourself whether you want to speak freely or rather use a PowerPoint presentation. If you choose the latter, be sure to use a clicker. This way you have control over the slides and don't have to hope for the right timing from a technician. Of course, you can also use exotic tools like instruments or sports equipment if they fit your content and support your core message.

19. insert plot twist

Many keynotes are predictable when giving a talk. This has to do with the fact that many keynote speakers copy each other. In this way, individuality is lost above all. That's why it's especially beneficial to incorporate plot twists into your keynote and surprise the audience with something unexpected. This is how you stand out as a speaker from the average and position yourself as a leading expert.

20. the element of surprise

What can a moment of surprise look like when giving a talk? For example, you can give an unexpected twist to an obvious story. Or you can mirror a seemingly personal story to the audience so that they recognize themselves in it. Or you can take the audience in a new direction with a provocative question to get their attention. Think of 3 surprise moments and write them as comments in the article. We are very excited to see what you come up with. Or do you have a special surprise moment that you have used in the past when giving a talk?

21. mistakes are part of it

It is absolutely right to have memorized your keynote to the last detail. However, you should not frantically try not to make any mistakes. Because mistakes are part of the life of a keynote speaker and make the keynote itself and you as a person much more authentic. Or to put it in a nutshell: The world will not end if you make a mistake or deviate from the script once while giving a talk. So giving a speech doesn't mean being perfect, but having the courage to allow yourself small mistakes every now and then.

22. move correctly

How does a speaker move when giving a talk? Does he stand motionless on stage or does he move from spot to spot? The answer is: it's all in the mix! If the goal is to convey profound messages, then you should stand in the middle of the stage, lower your voice and slow down your speaking pace. If you want to communicate important information quickly one after the other, then you can move from left to right on the stage. The Americans call this approach "tiggling".

23. humor helps

In the past, lectures were long-winded, dry and completely uninteresting. Surely you have also heard such lectures. If you have studied, you will know such lectures from university times.

Especially when it comes to complicated topics (e.g. technology), there is a danger that a presentation becomes boring. With a bit of humour or a suitable joke, you can loosen up the subject matter and thus gain the attention of the audience. This way you can give a presentation that will be remembered. And that is ultimately exactly what you want as a speaker.

24. be authentic

Authenticity is the key to success. The audience can tell if you are real or pretending. Therefore, stay true to your line and try to convince the audience of you in a natural way.

Because if you are authentic, you will be remembered in people's minds. They will remember your individuality. And that, in turn, will make you stand out from the gray mass of the average. As soon as you have to give your next speech, you should pay special attention to this point in particular.

25. practice, practice, practice!

No master has ever fallen from the sky. Even top speakers such as Tobias Beck, Dr. Stefan Frädrich or Michael Rossié always take enough time to prepare their speeches accordingly. When they give a speech, nothing is left to chance.

The result is always a stage performance that will be remembered. And that's why it's also true for you: Practice until the keynote sits! If you're still unsure how to build your keynote, download our free keynote workbook here.

Giving a talk: 25 tips for speakers to improve the quality of your keynote speech

In this article, we have presented you with a total of 25 tried and tested tips that you can use to improve the quality of your keynote. With the tips from this article, you will be able to captivate your audience and deliver more value. When you have to give your next talk, you'll be fully prepared. Guaranteed!

Which of the tips did you like best? Do you have any other tips that you use on stage that work particularly well? When you have to give a talk, what do you pay special attention to? Feel free to share your ideas with us in the comments. We'd love to hear any other suggestions you have.

When you yourself Become a Keynote SpeakerIf you want to give a speech soon or just want to improve your rhetoric, you can download our free workbook on keynote speakers here.

Are there any industries that are particularly well suited for a keynote presentation?

In this article, we would like to tell you the 5 most popular industries that are great for Keynote Speaking.

You should read on now especially if you want to use keynote presentations more for the professional context in the future. Because with a well-developed keynote you will win more new customers and establish yourself as an expert on the market.

In addition, we have prepared a very special video for you in this article. You can find it at the bottom of this page. In it, Rene Borbonus tells you how you can move people through the power of rhetoric.

If you have no previous experience as a keynote speaker, we would like to help you get started. And that's why you can now download our free workbook "Keynote Development" here.

These 5 industries are particularly well suited for a keynote presentation

1. entrepreneurs & self-employed

, "If you don't drive your business, the market will drive you and your business out." - Bertie Forbes

When Steve Jobs stepped in front of his employees, the audience went wild. And that was no accident. The popular Apple CEO placed great value on communication. He prepared meticulously for every keynote presentation.

What was the reason? Why did he invest several months to develop the perfect keynote presentation? The answer: Steve Jobs was aware of how important it was to rally his employees around a common vision.

German entrepreneurs rarely attach importance to this point. As a result, their employees do not identify with the company. And that in turn means that employees rarely perform to their full potential.

It would be advisable for German entrepreneurs for 2 reasons Training as Keynote Speaker to envisage the future. On the one hand, you swear the employees to a common vision. And on the other hand, it strengthens the company's brand.

2. executives & managers

Leadership without regard for emotions is like sailing without regard for the wind." - Rainer Karius

Not only entrepreneurs & self-employed rely on rhetorical skills. Executives and managers are also on stage more and more often. These then share important information with the workforce, for example. A keynote presentation is the perfect way to do this.

Because as a leader or manager, you have a duty to keep your respective department running. And if you fail to do so, the manager will knock on your door first. Because you are the one who has to answer for the results of your department.

What is the reason that most leaders and managers fail to achieve their goals? Do they lack leadership skills? Do they lack professional competence? Or perhaps rather rhetorical skills?

Our Tip: As a leader or manager, why not give a short keynote presentation to your team every week? This way you can motivate your employees. And that in turn leads to better results in the company.

3. trainers & coaches

"You can't teach a man anything. You can only help him to discover it within himself." - Galileo Galilei

Trainers & coaches are constantly interacting with people. Either in a 1 to 1 coaching, a seminar or with a keynote presentation on stage. Especially the latter seems to be a big challenge for many.

Because on stage it's about convincing people of your message within a few minutes. It's about giving your audience an insight within a few moments that makes life better.

That's why we can recommend a speaker training to trainers and coaches. Because this way you not only spread your message. In addition, you expand your level of awareness significantly.

Coaches like Tobias Beck, Suzanne Grieger-Langer or Dr. Stefan Frädrich have led the way. With their appearances on the big stage, they have made a name for themselves in the scene and have thus become all the more successful.

4. idealists & do-gooders

"To be an idealist is to have strength for others." - Georg Freiherr von Hardenberg

Do you have an important message? Do you want to make the world a better place? Maybe you stand for an important cause that you want to share with the world? Then your path will not lead you around a keynote presentation.

Fact: Well-known idealists & do-gooders like Mahatma Gandhi, John F. Kennedy or Barack Obama were outstanding speakers. They could stand on stage and move masses with a keynote presentation.

If you too want to share your message with the world, then you will have to take the road to the big stage. Maybe your path will lead you into politics or even into a non-profit organization.

Wherever you need to convince with language, you have to stand out from the crowd. Otherwise you will be lost in the average. A keynote presentation is an effective way to stand out from the crowd.

5. teachers, lecturers & professors

"It is a proof of high learning to say the greatest things in the simplest way." - Ralph Waldo Emerson

Do you remember when you were in school? How often did you sit in class and think: "Gee, when is this class going to be over?" How often did you look at your smartphone and take nothing from class?

Especially for teachers, lecturers & professors it is important to have extraordinary rhetorical skills. Because they stand in front of people every day and try to impart knowledge to them.

Unfortunately, knowledge is taught in a rather dry way in our educational institutions. Pupils and students spend more time with the person sitting next to them than listening intently to the person at the blackboard.

If you are in a profession where you impart knowledge, then it is also advisable for you to improve your rhetoric. Because as an education officer, you are on stage virtually every day and hold a keynote presentation that should make a difference.

6. a little bonus for you

I'm sure you're thinking to yourself: entrepreneurs, coaches & executives - of course they're going to make it to the big stage. But what about the ordinary employees who work in a "normal" job? Can they also go the way to the big stage?

The answer is a resounding yes! Craftsmen, nurses, insurance agents and bank employees also have interesting stories to tell. Because behind every person is an interesting story.

And you too can wrap this story in an effective keynote presentation. The best proof of this are the many different people from various professions who have already stood on the stage of Greator.

And that's why we're sure that you too have the potential to impress with your story at a keynote presentation. So if you feel you have a very special message to share with the world, then you should take the initiative.

Keynote Presentation: An Example of the Power of Rhetoric

Rhetoric is the skill with which masses can be moved. Unfortunately, many people do not train this skill. They believe that rhetoric is a talent that cannot be learned.

That's wrong! Rhetoric can be learned. It is only important to know what is important. The rest is training. Every famous speaker will confirm this statement. Even Steve Jobs practiced his perfect keynote presentation over several months until it was spot on.

René Borbonus reveals the power of rhetoric in the following video. Watch the video now and let yourself be inspired. Because we are sure - you are also a successful speaker with an important message.

YouTube video

Conclusion: With a successful keynote presentation you put your vision on the fast track to success.

In this post, we introduced you to 5 areas where a Keynote presentation is especially important. Did you find yourself in one of these areas? Here you will find all areas summarized again at a glance:

1. entrepreneurs & self-employed
2. executives & managers
3. trainers & coaches
4. idealists & do-gooders
5. teachers, lecturers & professors
6. give your industry a breakthrough

You want to be on stage too? Maybe even on the stage of Greator? Then take the first step now and download our workbook on keynote speaking. There you will learn what you need to consider when designing your first keynote presentation.

What is the most common reason people want to become speakers? Is it the money? The fame? The thunderous applause when the curtain falls? For sure, these are also common reasons why people want to become speakers.

However, there is often a personal motivation behind speaking. Many famous speakers such as Dr. Martin Luther King, John F. Kennedy, Nelson Mandela, Steve Jobs or Willy Brandt were idealists who wanted to make the world a better place.

In this article, we would like to tell you what motivates people to take the path to the big stage. If you are more interested in what advantages keynotes bring you in a professional context, we have prepared HERE prepared another article, which you are welcome to read afterwards.

The 5 most common reasons why people become speakers

1. make the world a better place

"Be yourself the change you wish to see in this world." - Mahatma Gandhi

Do you have an important message that you want to share with the world? Are you an idealist who wants to point out grievances, fight injustice and make the world at least a little bit better? Is that why you want to become a speaker?

If that's the case, then a career as a keynote speaker is one way for you to achieve that goal. Because from the stage, you have the opportunity to make a dent in the universe. Many famous people have already changed the world in this way and left their mark.

Dr. Martin Luther King's "I have a Dream" speech is sure to come to mind when you think of famous speeches. If you're interested in technology, you probably remember Steve Jobs' legendary introduction of the iPhone.

You too, whether in a small or large sphere of influence, have the opportunity to make the world at least a little bit better through the power of words. So if you have an important message that you want the world to know about, then you should take advantage of the opportunities, become a speaker and make a dent in the universe.

2. tell your story

"He who wants to build high towers must dwell long on the foundations." - Anton Bruckner

Do you have a special story that you would like to share with the world? Have you had a bad stroke of fate in the past that threw you off track?

Have you overcome this terrible blow of fate in a certain way and thus found your way back into life? Would you like to share this story with other people who are currently stuck in a personal life crisis and are looking for a way out?

If this is the case and you would like to encourage others and acquire rhetorical skills for this purpose, then we would like to support you on your way to becoming a speaker.

To get you started today, we've prepared a free workbook on Keynote development that you can download now. Here you can download the workbook.

3. improve your rhetoric

"The difference between the right word and the almost right word is the same as between lightning and a firefly." - Mark Twain

More and more people from various professions have realized how important rhetorical skills are in order to effectively spread the desired message. It is therefore not surprising that rhetoric seminars have enjoyed increasing popularity for years.

In addition to managers, the self-employed, executives, coaches, teachers and politicians, numerous other professional groups come together there to raise their rhetorical skills to a high level.

These people have recognized: Whoever can use language in a targeted way, noticeably increases their sphere of influence and in this way also opens the way into the hearts and minds of people. This insight is one of the most common reasons why people want to become speakers.

4. leave your comfort zone

"Fear makes us live not in the now, but in the maybe. In the end, it doesn't let us live at all." - Christoph Marzi

Do you remember when you had to give a lecture while you were in school or college? That was an uncomfortable feeling, wasn't it? Your heart probably dropped from all the excitement.

What was the reason? The answer: you were out of your comfort zone and that's usually where you feel uncomfortable. The problem - In some professions, however, it is unavoidable to speak regularly in front of large crowds and to convince them of one's own content with speech.

Or how far do you think a manager, self-employed person, executive, teacher or politician would get if they didn't regularly step out of their comfort zone and improve their rhetorical skills?

If you too have to deal with people all the time for professional reasons, need to step out of your comfort zone and improve your rhetorical skills, then a Speaker training ...you're in the right place.

In the end, you will have more self-confidence, develop your full potential, and be able to perform confidently at public events in the future.

5. help others to grow

"You cannot teach a man anything, you can only help him to discover it within himself." - Galileo Galilei

People often complain: "They're just full of shit out there, spreading dangerous half-knowledge." Yeah, you're right! There really is a lot of nonsense and bullshit being spread out there. Many industries suffer from it.

Real experts who have real useful knowledge don't even get to speak. Imagine, though, what it would be like if the real experts (of which you are probably one) had extraordinary rhetorical skills. Imagine becoming a speaker and using your knowledge to improve the lives of thousands of people. That would be a brilliant feeling, wouldn't it?

If you could add resonance to your expert knowledge through extraordinary skills, you would be able to help other people grow.

Interview with communication expert Michael Rossié - How to inspire with words

Michael Rossié is one of the most renowned rhetoric experts in the German-speaking world. He has been on stage for over 25 years, helping self-employed people, executives, managers and coaches to improve their rhetoric skills.

We were able to win Michel for an exciting interview with Dr. Stefan Frädrich. There Michael Rossié reveals how you can become a speaker and inspire your audience through the power of words.

YouTube video

Conclusion: You too can become a speaker and make an impact on the world

In this article, we told you the 5 most common reasons why people of different professions decide to make their way to the big stage. Here we have summarized the reasons again:

1. make the world a better place
2. tell your story
3. improve your rhetoric
4. leave your comfort zone
5. help others to grow

Do you also want to become a speaker and take your first steps in this direction? Then start today and lay the foundation for your career as a speaker. We have prepared a workbook for you on the topic of speaking, which you can download now for free.

How did you like this article from our keynote speaker series? Were you able to gain interesting information that will support you on your way to becoming a speaker?

Also, feel free to share this post with friends, acquaintances or work colleagues who are interested in keynote speaking and want to make their way to the big stage.

More and more entrepreneurs, self-employed people and coaches are venturing onto the big stage. But what is the reason for this? Is it about prestige for them? Is it about getting a message out into the world? On the one hand, these are certainly popular motives.

On the other hand, more and more self-employed people, entrepreneurs and coaches have realized that training as a speaker can accelerate the success of their own business. Apple founder Steve Jobs, in particular, has demonstrated this on a grand scale.

With his now legendary stage performances, he has helped Apple to worldwide fame. This is exactly where you can start and use the stage to help your business gain more public presence.

In this article we would like to tell you what advantages you will gain from a successful speaker training. In addition, you will receive a free workbook which you can use to plan and implement your first keynote.

So read on now and find out more!

In this article we would like to tell you what advantages you will gain from a successful speaker training. In addition, you will receive a free workbook which you can use to plan and implement your first keynote.

So read on now and find out more!

Speaker

Training to become a speaker: The 5 biggest advantages of a keynote for your business

Advantage 1: Position yourself as an expert

,,Weak brands do customer advertising, for strong brands customers do advertising." - Karsten Kilian

If you've been following Business Factory for any length of time, you know that positioning is the foundation of entrepreneurial success. Without a pointed positioning you will
will be lost in the shuffle. These are the hard facts.

In this context, training as a speaker is an effective lever. You can show what you stand for as a self-employed person, entrepreneur or coach. You can get your message out into the world and make it clear to potential clients why they should choose your products and services.

Advantage 2: Stand out from the competition

"In the league we play in, there are only two places: the winner and the loser." - Harold Arthur Polling

With a clear positioning, you clearly stand out from the competition and develop an incomparable unique selling proposition. In this way, you become the No. 1 brand in your industry and establish yourself as a leading expert.

This gives you a significant competitive advantage. Existing or emerging competitors will have a hard time grabbing market share. This advantage allows you as an entrepreneur to break new ground and scale your business.

Advantage 3: Increase your reach

"Growth through brand trust." - Reinhard Zinkann

Imagine you have completed your training as a speaker. Now you're standing on the GEDANKENtanken stage and giving an exciting keynote speech in front of thousands of enthusiastic listeners. In addition, your presentation will be recorded and uploaded to the GEDANKENtanken YouTube channel.

What effect do you think this recorded video will have on your career? It's simple: more and more people will see it and become aware of you. Several speakers have already taken the next step in their careers in this way.

Advantage 4: Automatically gain new customers

If you don't automatically win new customers, you're in the wrong position." - Peter Sawtschenko

This is where simple math comes into play: the more people who know you, the more customers you will attract. Giving a keynote therefore also means marketing
for your own company.

Currently, the speaking market in Germany is experiencing a real boom. More and more self-employed people, entrepreneurs and coaches have recognized this. Fortunately find
more and more stages on which you can present yourself successfully.

Advantage 5: Get more sympathy from the team

The brand issue must be on the minds of all employees - otherwise it won't work. - Claus Hipp

Did you ever play football when you were young? And do you remember when your coach gave a blazing speech at half-time because you were 2-0 down? Your coach probably didn't have any training as a speaker.

And yet your team went back on the pitch afterwards full of motivation and still turned the game around. A keynote can have a similar effect on your own company.

In this way, you swear the workforce to a common goal and a common vision. As a result, the workforce is willing to go the extra mile.
to go out and do the best you can.

Such keynotes are very popular with companies, especially in the US. Tim Cook (Apple), Elon Musk (Tesla) and Jeff Bezos (Amazon) regularly appear in front of their employees to motivate them towards a common goal.

So why not you? Especially in Germany, where the entrepreneurial landscape seems pretty dusty and employees often don't like to go to work, it's advisable to break new ground so that your own company grows.

Best Practice: Tobias Beck - His path to becoming a top speaker

So far in this article, we've talked a lot about Apple and other American companies. But you can also celebrate resounding success with keynotes at the federal level and even in smaller niches.

You've probably already seen a keynote by Tobias Beck on the GEDANKENtanken YouTube channel. Tobi is now a well-known face in the world of speakers. But that was not always the case.

Only a few years ago Tobi was relatively unknown. In small circles he was considered an insider tip. However, he was not known to the masses. When he finally decided to take the road to the big stage, his business really exploded.

And he managed to do that with just ONE keynote. We have linked it to you below and you are welcome to watch it now. In the meantime, Tobi's first keynote on the GEDANKENtanken channel has almost 1,000,000 million views.

The result stands for itself. Take a look at the video yourself and see for yourself what a speaker training can mean for your career. Here you can find the keynote:

YouTube video

Conclusion: A speaker training is the turbo for your business

In this article, we gave you 5 benefits of becoming a speaker for your business. Here we have summarized all the points again:

  1. Position yourself as an expert
  2. Stand out from the competition
  3. Increase your reach
  4. Automatically gain new customers
  5. Get more sympathy in the tema

Want to learn more about keynote speaking? Download our free Speaking Workbook now and create your first keynote. Free Workbook: Click here to download the "Keynote Development" workbook for free.

Imagine shaking hands with someone at a business meeting. Can you imagine what your hand position looks like? Is the back of your hand facing up or down? The position of your hand says a lot about your effect: If the back of your hand is facing up, you are the dominant part. If, on the other hand, it is pointing downwards, your counterpart is very likely to take the dominant role. Your body language and your ability to make an impact are strongly connected.

The good news is that both can be trained. Every negative trait that you have acquired over time and that reduces your ability to be effective can be discarded. Monika Matschnig: "Some body language experts tell you what you shouldn't do. But then people put their focus only on their posture, gestures and facial expressions. That doesn't work. The point is to tell people what to do instead - and to do it in a way that fits their personality type."

Consciously adapt body language

And not only that: You can also adapt body language so that it radiates exactly which business type you embody. Are you the easy-going boss within a flat hierarchy, who is on first-name terms with his employees and likes to invite them for a beer after work? Or do you work in a rather conservative company that prescribes clear hierarchies? Your company, your position and many other factors determine which body language and which effect you should adopt.

But some points almost always overlap. Or to put it another way: there are aspects of external impact that every manager, every entrepreneur and every self-employed person should master. Monika Matschnig gives an example: "It doesn't necessarily matter what you say, but above all how you say something. The how is much more decisive than the what. Because the best products, services or competencies won't be noticed if you don't manage to come across as good."

Acting effectively

This is mainly because your customers, business partners or employees trust your body more than your words. Monika Matschnig: "Effectiveness is stronger than expertise. It is a misconception that the matter is in the foreground. Numbers, data and facts are important, but it's more about how you communicate that content effectively."

And how does that happen? For example, the use of images and stories works particularly well. Personal anecdotes, elements of storytelling and vivid examples usually arouse great interest among listeners. The expert reveals: "Underline what you are saying with your body and put emotion into your words and gestures. Practice this over and over again. Impact competence is the quality criterion of the future!"

transport energy

Of course, we also have a few concrete tips for your body language and your effectiveness in everyday business. Monika Matschnig: "The important thing is to stand correctly. It sounds banal, but ask yourself the objective question of what your optimal starting position looks like. A little tip: Stand with both feet firmly on the ground. And now build up energy in your body and transport it."

You can also influence the position of your hands with a little practice. Monika Matschnig: "How do you normally hold them when you talk to someone? The first step is to become aware of your current behavior." And now put your focus on your gestures and observe how your counterpart reacts to them. For example, open palms symbolize openness and trust. Try it out and within a short time you will notice that your customers, partners or employees react much more positively to you. We wish you a lot of fun and good luck!

Giving presentations in front of a group? For most people, the very idea triggers anxiety and sweating. Insecurity plays a big role in this. Because the image of the speaker stuttering his way through the presentation while nervously fiddling with his index cards quickly emerges. No one is really listening anymore, the focus is on the poor nature of his presentation rather than the content. Does this sound familiar? But there is another way. That's what you'll learn in presentation training.

Confidence and free speech can be learned. Especially for managers, these soft skills are of great importance. Because good presentations can do so much more than just convey content. They help to promote motivation and enthusiasm as well as to provide insights and overviews. And unfortunately, that doesn't work so well if the presenter loses the thread three times due to excitement. Especially as a manager, presentations are your daily bread. What about you? Do you have room for improvement in your rhetoric? Would you like to know how to give impromptu speeches?

Then we have something that should cheer you up: The fact that rhetoric and presenting can be learned. You can do it too, and presentation training will help you. Dr. Stefan Frädrich is often on stage, is booked as a presenter and knows how to captivate thousands of people. In his seminars and online courses, he gives tips, tricks and answers on how you too can captivate your audience. In this article, you'll get a little insight into how to build your soft skills and present confidently in front of groups.

Presentation Training: Do not read

The slide is full, the font size is 10, everything is on your PowerPoint presentation, nothing can really go wrong. Wrong. Your audience doesn't get an overview and has to read through your jumble. In these moments, their attention is certainly not on you and what you are saying, but on the slide. If you then also read off point after point monotonously and stand with your back to your audience, it's over with your sovereignty. That comes mainly from speaking and presenting freely.

As soon as you give yourself the opportunity to read off, you will automatically no longer speak freely. When you speak freely, you add power and energy to your presentation. You bring colour into your presentation! Safety and freedom are elementary important for your knowledge and your performance. So reduce your fear! This is your subject. You are well informed and yet you know everything that matters. You're the expert. What can go wrong? Which brings us to the next point: your preparation.

Preparation is the key

Even if you are a rhetorical ace: The best presentation is of little use if the content is not given. That means for you: Do your research! Inform yourself! If you don't have a clue, you can't express yourself. Inform yourself about your topic and collect everything that is relevant. When you have found good content, structure it. Structure your presentation and create a red thread. Because unfortunately, even the best content isn't worth much if it's delivered in an unstructured way.

Presentation Training: Speak to the audience at eye level

Long, complicated box sentences and technical terms that only experts understand? Please don't. Even if it sometimes seems tempting, avoid using complicated language. The quality of your presentation does not depend on the number of technical words. On the contrary: The art of a good presentation lies in presenting complex issues in a simple and understandable way. Your audience should get the feeling that you are addressing them directly. Understanding is immensely important! What use are technical terms if your audience has long since switched off?

Let your energy run free

Maybe you know the situation: Someone is standing in front and lecturing. Their shoulders are slumped, you can tell by every movement how uncomfortable this person feels. This is automatically transmitted to everyone else in the room. Do it differently: You stand in front of your audience. All eyes are on you. Be powerful. It's showtime! Let your energy flow. Put yourself in a positive mood. Put away your shyness, enjoy the moment and the attention!

Your audience feels your energy, you can be sure of that. And energy is important. It captivates, it creates attention. If you radiate enthusiasm, your audience will be enthusiastic too. They will listen to you. So try to be as natural as possible. Put yourself in a good mood! You will also learn this in presentation training.

practice makes perfect

And last but not least: presentation skills can be learned. And for you to learn, you should practice, practice, practice. Grab your friends or colleagues and practice presentations. Or better yet, attend presentation training and become a pro! Want to know more? Optimal exercises to improve your soft skills and learn how to give presentations in front of large groups are available at Greator Business. Good luck!

"A person's voice directly sketches a complete picture of a person in our minds. We immediately have an idea whether we feel interest or whether we encounter defensiveness within ourselves. How educated, how passionate, how successful someone is - we imagine we can tell all these things when we first hear a person speak." So claims speaker and coach Dr. Monika Hein. The experienced trainer knows: "That's why it's crucial in private as well as in professional life how your voice sounds."

And even more important: How do we actually want our voice to sound? Do we always know exactly what our voice does to the other person? Dr. Monika Hein: "Just listen around in companies. Sometimes it's quite scary how managers talk to their employees. Some tones are more frightening than joyful to others." The expert has studied the human voice. She has trained many actors and singers. In this magazine article, she tells you how the right vocal technique can make you even more successful.

Dr. Monika Hein: "The Voice - your natural instrument"

What ideas and strategies are there for using your voice in a targeted way? Can you look at your voice analytically and train it - or do you use your speech organ more intuitively? Dr. Monika Hein: "I know exactly what image I want to create in my listener - and my voice reacts to that." So we are talking about intention and intuition. The expert says, "The job of a voice coach is to show the student to break his bad habits. The teacher should show the student what prevents his natural instrument from developing to its full potential."

What prevents you from becoming audible? What prevents you from using your voice in such a way that you can inspire people? Why does your voice often not work as you would like it to? Dr. Monika Hein: "There are many different reasons for this. On the one hand, it can be that in Hectic are. Or that the daily work routine stresses us so much that our voice stops. Then there are Beliefs: Have you ever thought 'Nobody listens to me anyway?' These are beliefs that we don't even open our mouths with."

Get to know your voice

Differences in status, low self-esteem and many other factors also mean that we don't speak up or make ourselves heard - in some cases we don't even dare to say anything. Dr. Monika Hein: "And then there is also the lack of knowledge about our instrument: Who actually knows exactly what they are doing? Our own experience is lacking at this point. We are not speech professionals, yet we speak all the time. We speak all day long in many, many situations. In that respect, it's very advisable to know the instrument we have in our throat."

We hear about the Bone conduction quite differently than over the air conduction. That's why we sound different in our ears - and are surprised when we hear a sound recording of us. Dr. Monika Hein: "What helps? Get to know your voice. Record yourself as often as possible in different variations. And try out what your voice can do - that helps immensely in everyday life and at work! And if you still don't like your voice, then you should get to know your vocal mixer."

Dr. Monika Hein about your vocal mixer

The vocal mixer has seven controls that we can work with:

Body

With each of these controls, the voice changes a little bit. Dr. Monika Hein: "The first control is the body or your posture. If you're slouching in your desk chair or executive chair, don't be surprised if you don't sound particularly motivating. Your body is your instrument. Straighten up! Your voice will sound completely different. Dr. Monika Hein: "Body tension contributes to becoming audible."

Breathe

When we are emotionally upset, we breathe in the upper chest area and sound tense, tight and no longer completely free. However, when we breathe deeply into our belly, the sound of our voice also calms down. And that's exactly what we want when we communicate with other people in our professional lives.

Voice sound

Dr. Monika Hein: "We have a whole keyboard of tones at our disposal. This includes three particular parts in particular. We should speak in the lower third. It's not really known to most people that we should speak there. When we do, you can hear a small, subtle bass resonating. It sounds warm and deep." When you leave that bass, you slide into the middle part of the vocal range - and that's usually exhausting for listeners because it contains a lot of treble and sounds shrill. And then there's another part on the keyboard - the head voice. Dr. Monika Hein: "When we speak there, dear ladies, we are not taken seriously." Her expert tip: Speak in the third part of your keyboard, the so-called indifference position. This transfers to your counterpart and makes your voice sound confident and powerful.

Articulation

Dr. Monika Hein: "Articulation is what we do with our mouths. We have vowels and consonants. The consonants should be powerful and clear, the vowels need a bit of space. To pronounce the whole speech structure really clearly, you can train your tongue.

Sentence melody, tempo & intonation

The last three controls are for speech shaping. The melody, tempo and intonation give your words an individual touch. Depending on the message you want to convey, you can play with them to create different effects.

Dr. Monika Hein: How to present powerfully

Dr. Monika Hein: "There is no right or wrong - there are only free voices and less free voices. Small speech exercises will help you get a free voice. My tips are: Get to know and love your voice. You only have the one. Treat your conversation partner with respect, compassion, love and humor. And last but not least, it doesn't all have to sound pretty. Your personality shines through. The word person comes from Latin and means 'to ring through'. Let your personality ring through. No matter what we say or to whom - in the end, a feeling always remains."

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