THE KEY - The 9-Month Speaking Training Program

Clear positioning.
A powerful keynote.
A commanding presence.

9 months · 3 development phases · personalized coaching sessions · Performance Day
Schedule a consultation now

You have a lot to say. But will it also perceived?

You have experience, a clear stance on your topic, and substance.
Nevertheless, many experts find that others stand out more. Not necessarily because they know more, but because their positioning is clearer, their message is easier to grasp, and their presence is more prominent.
Being good and being visible are two different things.
Maybe you know this:
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You have a lot of topics and You have a hard time finding a clear focus.
✕
You know a lot, but you don't get your message across not concise enough to get to the point.
✕
Your presentations convey knowledge, but they are still No Signature Keynote.
✕
You want to come across as more professional, without playing the role of a fake speaker.
✕
You've already learned a lot, but You're missing a structured process and personalized feedback.
The Program

9 months. Three phases.
A clear Development path.

Phase 1 · Months 1–3

Strategic positioning

Greator Light Bulb Motif for the Strategic Positioning Phase
A clear direction emerges from many topics.
Identity and Expertise
Market Position, Target Audience, and USP
Signature Story
Refine Your Positioning and Message
RESULT
A clear positioning and a brand concept that makes you stand out.
Phase 2 · Months 4–6

Signature Keynote

Greator Light Bulb Motif for the Strategic Positioning Phase
Your expertise becomes a message that sticks.
Keynote Architecture and Overarching Theme
Storytelling and Psychological Impact
Throughline, Conflict, Data Storytelling
Structure: Opening, Main Body, Conclusion
Staging and Final Stage Script
RESULT
A professional, ready-to-use Signature Keynote.
Phase 3 · Months 7–9

Outstanding Performance

Greator Light Bulb Motif for the Strategic Positioning Phase
A good keynote turns into a compelling presentation.
Inner Attitude and Presence
Body Language, Voice, and Stage Presence
Stage Fright and Mental State
Improvisation and Ad-Hoc Speaking
Camera, Online, and Hybrid Situations
RESULT
Confident performance and practical stage readiness.
Extensive Bonus Courses

More Visibility and Business

With Céline Flores Willers, Ulrich Ehrlenspiel, Dr. Stefan Frädrich, and other experts, you’ll delve deeper into topics such as LinkedIn, online marketing, the book and speaking business, and make the most of the visibility you build through your expertise.
Speakers in front of the camera, digital visibility
Bonus 01

Become visible

Marketing
Sharpen Your Personal Branding on LinkedIn
Reaching Your Target Audience Through Online Marketing
Systematically expand our reach
Speakers in front of the camera, digital visibility
Bonus 02

Building Authority

Book & Reach
Strategically Position Your Book
Translating Expertise into a Clear Book Concept
Use Your Book to Build Trust and Reach a Wider Audience
Speakers in front of the camera, digital visibility
Bonus 03

Speaker Business

Business & ROI
Integrate your offer into your sales pitch
Use Appearances to Generate Inquiries and Partnerships
Measuring Impact and ROI
Personalized support

Your development. Personalized support.

You don't just get content—you get concrete support. Through one-on-one coaching, direct interaction with experts, and support from the Greator Speaking AI.

One-on-One Coaching Sessions

You'll work closely with our coaches on your positioning, your signature keynote, and your performance.

You'll receive personalized feedback and can delve deeper exactly where you need support right now.

Monthly Live Q&As

Bring your specific questions directly to the monthly live sessions and get feedback from our experts: Dr. Stefan Frädrich (Positioning), Frank Asmus (Signature Keynote), and Jingsi Lichtenberg (Performance).
Dr. Stefan Frädrich
Positioning
Frank Asmus
Signature Keynote
Jingsi Lichtenberg
Jingsi Lichtenberg
Positioning
120 minutes live via Zoom every month.

Greator Speaking AI

The Greator Speaking AI supports you even between coaching sessions and live sessions.

It helps you refine your positioning, organize your thoughts, and develop your signature keynote step by step.

Performance Day in Cologne

From training to real-world application.
At the Greator Office, you’ll present the first few minutes of your own keynote speech live to the group, receive immediate expert feedback, and work on your stage presence, confidence, and impact under real-world conditions.
Performance Day at the Greator Headquarters in Cologne
Greator Office, Cologne
01

Present

You'll deliver the first few minutes of your keynote live to the group.
02

Get feedback

You'll receive direct, specific feedback from speaking experts.
03

Further Develop

You'll work specifically on your stage presence, impact, and confidence for your next performance.
YOUR RESULT

Greater safety. Greater impact. Real-world experience.

You'll leave Performance Day with real-world experience, concrete ways to improve your keynote, and significantly more confidence in your performance.
Get to Know TheKey During a Consultation
Your experts

Specialists for the key disciplines

TheKey combines Greator's experience with that of specialized experts. After all, every topic requires a different kind of expertise.

Below you'll find all the experts who are part of the training program.
Dr. Stefan Frädrich

Dr. Stefan Frädrich

Positioning
You're working on your expert profile, your market, your target audience, and what you want to stand for.
Frank Asmus

Frank Asmus

Keynote Architecture and Staging
You'll learn how dramaturgy, storytelling, argumentation, and staging come together to create a professional signature keynote.
René Borbonus

René Borbonus

Rhetoric and Storytelling
You'll work on the introduction, main body, conclusion, language, and stories that convey your message.
Yvonne de Bark

Yvonne de Bark

Presence and Body Language
You make an impact through body language, eye contact, pronunciation, emotions, and a confident demeanor.
Jingsi Lichtenberg

Jingsi Lichtenberg

Performance and Spontaneity
You'll practice stage presence, status, ad hoc speaking, and how to handle situations that can't be fully planned.
Francisco Medina

Francisco Medina

Physical and Mental Preparation
You'll learn how to consciously manage your inner state and mentally prepare for your performance.
You don't just get one method from one person—you get specialized expertise for every stage of your development.

TheKey: Showcase your expertise.

What our participants say
Schedule a consultation now
100%—free and with no obligation—our training experts look forward to hearing from you.

Why Public Speaking Can Be Relevant to Your Business, Too

Trust

Audience at the Greator Festival – A Moment of Trust on Stage
People experience both your expertise and your personality at the same time. This can be a key factor in building trust, especially when it comes to services that require extensive consultation or are high-priced.

Content

Audience at the Greator Festival – A Moment of Trust on Stage
Thoughts, stories, photos, and videos from your keynote can be repurposed for social media, your website, PR, and marketing.

Business

Audience at the Greator Festival – A Moment of Trust on Stage
Public speaking can lead to conversations, customer inquiries, partnerships, and new business opportunities. For professional speakers, speaking fees may also be a factor.
Public speaking isn't just about being on stage.
It is a lever for building trust, creating content, and driving business.
Two Ways

Which path Does this fit your goal?

TheKey is the training program. TheKey Stage Package expands on it by providing a concrete path to the Greator Festival stage. You’ll go through TheKey and receive additional personalized guidance on your journey to performing at the Greator Festival.
Included in TheKey and TheKey Stage Package
Complete TheKey Training
Monthly Q&A
Greator Speaking AI for Positioning & Keynote
Performance Day at the Greator Office in Cologne
Bonus Content on Visibility and Scaling
Regular Online Community Sessions

TheKey

Public Speaking & Personal Branding Training
For your Expert Brand and Signature Keynote
You'll develop a clear positioning strategy, your professional signature keynote, and a confident stage presence.
5 one-on-one coaching sessions
clear positioning
Powerful Signature Keynote
outstanding performance
This is ideal for you if you want to systematically develop your expert brand and keynote.

TheKey Stage Package

TheKey + Directions to the Greator Festival Stage
For your On to the Greator Stage
You'll complete the entire training program and receive additional support as you work toward a specific stage performance.
10 one-on-one coaching sessions
All content from TheKey
Additional steps on your way to the stage

Dress rehearsal

Greator Studio Cologne

Speaker Dinner

the night before

Festival Performance

Greator Festival 2027

Photos & Videos

Professional assets for your website
This is perfect for you if you want to not only develop your keynote but also present it on stage at the Greator Festival.
Are you still unsure which path is right for you?
Arrange a consultation now
100%—free and with no obligation—we'll discuss which path is right for you to reach your goal.

Want even more visibility?
Want even more stage time?

If you want even more reach and visibility beyond TheKey's Stage Package, you can enhance your strategy with custom add-ons.
Audience at the Greator Festival – A Moment of Trust on Stage
Audience at the Greator Festival – A Moment of Trust on Stage
Audience at the Greator Festival – A Moment of Trust on Stage

Main Stage Mentoring

Personalized 1-on-1 coaching to help you make it to the main stage of the Greator Festival.

Festival Exhibitor Booth

Maximum brand visibility over two days in the Expo Area.

Are you already an established speaker?

If you're already a professional performer and aren't looking for formal public speaking training, but are primarily interested in a specific stage performance or a one-on-one collaboration with Greator, there are other options available.
Talk to us about your goal.
During the consultation, we'll determine which option is right for you.
Arrange a consultation now

FAQs

Does TheKey offer real-world stage experience?

Yes. A key component is Performance Day at the Greator headquarters in Cologne.

There, you'll present the first few minutes of your own keynote speech live on stage, receive immediate feedback from experts, and work on your stage presence and impact under real-world conditions.

Is the Greator Festival performance included in TheKey?

No. The festival performance is included in TheKey's stage package or in individually agreed-upon, more extensive programs.

What is the difference between TheKey and TheKey Stage Package?

TheKey includes the complete training program, featuring 5 personal coaching sessions, expert Q&As, Greator Speaking AI, and Performance Day.

The Stage Package expands TheKey to include a total of 10 one-on-one coaching sessions, the dress rehearsal, the performance at the Greator Festival, and professional photo and video assets.

What is the difference between TheKey Stage Package and the Festival Premium Partnership?

Premium offers significantly more in-depth and personalized strategic guidance.

In addition, the Premium package includes a spot on the main stage at the Greator Festival.

Do I need to have stage experience?

No. What matters is that you bring expertise, experience, or a message that you want to develop further professionally.

Is TheKey also suitable for entrepreneurs who don't want to become professional speakers?

Yes. For many participants, speaking is a tool for building their brand, trust, visibility, and business—not a standalone business model.

How does personalized support work?

TheKey includes 5 personal one-on-one coaching sessions, while the Stage Package includes 10. In addition, there are monthly live Q&As with Stefan Frädrich, Frank Asmus, and Jingsi Lichtenberg.

What role does the Greator Speaking AI play?

She helps you develop your positioning and your keynote speech, thereby complementing coaching sessions and expert feedback.

How much is the investment?

TheKey costs 10,900 euros; the TheKey Stage Package costs a five-figure amount. We'll help you choose the right package.

Do you offer payment in installments?

Yes, we'll advise you.

Greator has made its way onto the big stages—800+ speakers.
Now it's your turn.

Our stages have hosted top national and international speakers such as Barack Obama, Tony Robbins, Maye Musk, Laura Malina Seiler, Gary Vaynerchuk, and many more.
800+
Trained speakers
200.000+
Event Attendees
10+
Years of experience
Barack Obama on the Greator stage
Barack Obama
Tony Robbins on the Greator stage
Tony Robbins
Stefanie Stahl on the Greator stage
Stefanie Stahl
Dieter Lange on the Greator stage
Dieter Lange

You don't have to figure out for yourself which path will lead you to your goal.

Schedule a Consultation Now
We'll take a look at your current situation and your goal, and together we'll determine which TheKey path is right for you.
It's in you
 
  
 
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