– THEKEY – Die Speaking & Personal Branding Ausbildung
Die Ausbildung, die aus Experten sichtbare Autoritäten macht – mit fertiger Keynote, klarer Positionierung und dem Zertifikat der bekanntesten Coaching-Plattform im deutschsprachigen Raum.
„Ich bin Trainerin und Coach, gewohnt vor Menschen zu sprechen. Aber es ist nochmal was anderes, wenn du deine Botschaft inspirierend bringen möchtest. Eine Keynote soll berühren, inspirieren, in Bewegung bringen."
Tina Hawel
„Ich habe die Leidenschaft, ich habe die medizinische Kompetenz. Aber durch TheKey konnte ich Tools erwerben, damit ich meine Botschaft noch besser rüberbringen kann. Es hat mich überflügelt."
Dr. Mehyar Lavae-Mokhtari
„Ich hatte das Gefühl, ich habe ein komplettes Sicherheitsnetz. Egal was passiert, ich habe hier Menschen, die wollen, dass ich das schaffe."
Linna Schatton
„Man hat sozusagen wirklich mein Innerstes herausgelockt. Daraus ist ein Buch entstanden, eine Community. Fantastisch!"
DU LERNST VON MENSCHEN, DIE SELBST DORT SIND, WO DU HINWILLST
Dr. Stefan Frädrich
Stefan is a multiple award-winning top speaker and bestselling author as well as the founder of Greator, the leading platform for personal development and speaking in the German-speaking world. Stefan motivates thousands of seminar and lecture participants every year. He uses his expertise to help people get their message across clearly and effectively on stage and establish themselves as successful speakers.
jingsi lichtenberg
Jingsi has already accompanied hundreds (if not thousands) of keynotes, final coaching sessions and dress rehearsals as a keynote expert and director at Greator. She is a successful speaker herself and with her TV appearances and moderation experience, she knows what makes a great performance.
Frank asmus
Frank is a director, bestselling author, speaker and top executive coach, specializing in excellent speeches and presentations. He works with leading brands such as Apple and coaches DAX companies and start-ups and is known as THE speaker coach.
Alexander Müller
Alexander is the CEO of Greator, a SPIEGEL bestselling author, and an experienced speaker. He has created the most powerful platform for public speaking and personal branding in the German-speaking world and will share with you the system behind this success: how to build a distinctive brand based on your expertise, use keynote speeches as a content lever, and consistently translate visibility into business growth.
"Before the speaker training at Greator, I didn't know what visibility really meant. It was a major turning point in my business. Over 1.5 years, I was able to gain customers from an 18-minute video and establish myself as a personal brand in my niche."
Birgit Untermaier Life Coach & Speaker
"For me, the training - TheKey - was really life-changing: It changed my life in every respect. I have gained a different perspective on life, a different attitude towards myself and my purpose."
Nana Bimpong-Buta, M.D. Doctor & Speaker
What awaits you
You never walk alone.
Digital Workbooks
With exciting coaching exercises, tools and tips from our top experts
Germany's top experts
You will learn precisely and to the point from experts from the speaker industry in the online courses.
Live Sessions
Deepen what you have learned with other participants in mastermind groups
Network
You are part of a community that is eager to develop and is embarking on the most exciting journey of its life.
During your training, you'll have access to 5 online coaching sessions, which you can schedule flexibly according to your needs. You can choose your preferred coach for each session, with whom you then hold your coaching session via a Zoom call.
As Germany's first speaking training course we use a specially developed by Greator AI technology that supports you in the most important development steps.
This intelligent accompaniment helps you to develop crystal-clear positioning, sharpen your message and structure your keynote in a meaningful way.
The AI tools are available to you 24/7 and adapt to your learning rhythm - for maximum flexibility in your development.
TheKey
Für wen ist diese Ausbildung?
TheKey ist für alle, die nicht nur reden, sondern wirken wollen. Für Menschen, die etwas zu sagen haben – und bereit sind zu lernen, damit wirklich gehört zu werden.
TheKey ist dein nächster Schritt, wenn du …
... Unternehmer, Führungskraft oder Experte bist – und endlich als Autorität in deinem Feld wahrgenommen werden willst.
... weißt, was du zu sagen hast, aber noch nicht, wie du damit wirklich gehört wirsteine Personal Brand aufbauen möchtest, die zu dir passt, für dich arbeitet und nicht nach Selbstdarstellung aussieht.
... weg von 1:1 willst – und dein Wissen skalieren möchtest, ohne monatelang zu probieren.
... ein System suchst, das aus deiner Expertise automatisch Reichweite, Vertrauen und Business macht.
... bereit bist, konsequent daran zu arbeiten.
Are you ready to start your journey to becoming an inspirational speaker?
Greator is the best-known stage brand in Germany. We give courageous, visionary and inspirational people the stage they deserve.
Learn from us how you too can move people with your idea, message or story to make a difference in this world. Because we empower people to take a stand and inspire others at the same time - and that's exactly how we make a difference!
The most frequently asked questions about Greator speaker training
When does TheKEY training begin?
The official program launch is on August 26, 2026.
How does the registration process work?
Getting started with us is very straightforward: You’ll book an initial, brief informational meeting with us to go over the key details. After that, we’ll hold another in-person consultation. During this session, we’ll take a little more time to really dive into the details, and you’ll have the chance to ask all your questions. Then, if you’d like to join us, you’ll complete your binding registration.
Will I receive a certificate?
Yes. After you successfully pass the Speaking Exam, you will receive official certification as a Greator Speaker.
How much time do I need to allow?
You should expect to spend about 3 to 5 hours per week. The entire program takes place online, offers maximum flexibility, and can be integrated into your daily routine no matter where you are.
Am I even cut out to be a coach or an expert?
Yes, definitely. About 80% of our participants are coaches, consultants, or subject matter experts—and at the start of the program, none of them are professional speakers yet.
I don't have a spectacular story—is my expertise enough?
Yes, absolutely. Your expertise and your unique journey to get here are already your story. TheKey helps you present these milestones in a way that makes the biggest impact on your audience.
What exactly does the use of AI entail?
Greator has developed its own AI tools that are an integral part of the training program. They provide you with extensive support in positioning yourself and developing your keynote by offering valuable insights and frameworks. However, they never replace your creativity, your personal style, or one-on-one coaching.
What does it cost to take part in TheKey?
The investment depends on various factors and your individual needs. Let's meet during a free initial consultation to assess where you stand—during that meeting, you'll also learn all the details about pricing and the various payment options.
I tend to be objective - does that work without a lot of emotion?
Yes, authenticity beats acting. We'll show you how to use your natural style and still be touching. Many of our most successful graduates tend to be quiet, no-nonsense types.
How much time do I need to invest?
Schedule around 3-5 hours per week: for lessons, exercises and developing your keynote. The 1:1 coaching sessions take place flexibly according to your schedule.
Are you ready to start your journey to becoming an inspirational speaker?
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