– THEKEY – The Speaking & Personal Branding Training Program
The training program that turns experts into recognized authorities—complete with a ready-made keynote presentation, clear positioning, and a certificate from the most well-known coaching platform in the German-speaking world.
„I'm a trainer and coach, so I'm used to speaking in front of people. But it's a whole different story when you want to deliver your message in an inspiring way. A keynote speech should move people, inspire them, and get them going."
Tina Hawel
„I have the passion, and I have the medical expertise. But thanks to TheKey, I was able to acquire tools that help me convey my message even more effectively. It has truly surpassed my expectations."
Dr. Mehyar Lavae-Mokhtari
„I felt like I had a complete safety net. No matter what happens, I have people here who want me to succeed."
Linna Schatton
„They really drew out my innermost thoughts, so to speak. That led to a book and a community. Fantastic!"
YOU LEARN FROM PEOPLE WHO ARE ALREADY WHERE YOU WANT TO BE
Dr. Stefan Frädrich
Stefan is a multiple award-winning top speaker and bestselling author as well as the founder of Greator, the leading platform for personal development and speaking in the German-speaking world. Stefan motivates thousands of seminar and lecture participants every year. He uses his expertise to help people get their message across clearly and effectively on stage and establish themselves as successful speakers.
jingsi lichtenberg
Jingsi has already accompanied hundreds (if not thousands) of keynotes, final coaching sessions and dress rehearsals as a keynote expert and director at Greator. She is a successful speaker herself and with her TV appearances and moderation experience, she knows what makes a great performance.
Frank asmus
Frank is a director, bestselling author, speaker and top executive coach, specializing in excellent speeches and presentations. He works with leading brands such as Apple and coaches DAX companies and start-ups and is known as THE speaker coach.
Alexander Müller
Alexander is the CEO of Greator, a SPIEGEL bestselling author, and an experienced speaker. He has created the most powerful platform for public speaking and personal branding in the German-speaking world and will share with you the system behind this success: how to build a distinctive brand based on your expertise, use keynote speeches as a content lever, and consistently translate visibility into business growth.
"Before the speaker training at Greator, I didn't know what visibility really meant. It was a major turning point in my business. Over 1.5 years, I was able to gain customers from an 18-minute video and establish myself as a personal brand in my niche."
Birgit Untermaier Life Coach & Speaker
"For me, the training - TheKey - was really life-changing: It changed my life in every respect. I have gained a different perspective on life, a different attitude towards myself and my purpose."
Nana Bimpong-Buta, M.D. Doctor & Speaker
What awaits you
You never walk alone.
Digital Workbooks
With exciting coaching exercises, tools and tips from our top experts
Germany's top experts
You will learn precisely and to the point from experts from the speaker industry in the online courses.
Live Sessions
Deepen what you have learned with other participants in mastermind groups
Network
You are part of a community that is eager to develop and is embarking on the most exciting journey of its life.
During your training, you'll have access to 5 online coaching sessions, which you can schedule flexibly according to your needs. You can choose your preferred coach for each session, with whom you then hold your coaching session via a Zoom call.
As Germany's first speaking training course we use a specially developed by Greator AI technology that supports you in the most important development steps.
This intelligent accompaniment helps you to develop crystal-clear positioning, sharpen your message and structure your keynote in a meaningful way.
The AI tools are available to you 24/7 and adapt to your learning rhythm - for maximum flexibility in your development.
TheKey
Who is this training program for?
TheKey is for everyone who wants to do more than just talk—they want to make a difference. It’s for people who have something to say—and are willing to learn how to truly be heard.
TheKey is your next step if you …
... whether you're an entrepreneur, a leader, or an expert—and want to finally be recognized as an authority in your field.
... know what you want to say, but aren't sure yet how to get your message across—you want to build a personal brand that suits you, works for you, and doesn't come across as self-promotion.
... want to move away from a 1:1 approach—and want to scale your knowledge without spending months experimenting.
... are looking for a system that automatically turns your expertise into reach, trust, and business.
... are willing to work at it consistently.
Are you ready to start your journey to becoming an inspirational speaker?
Greator is the best-known stage brand in Germany. We give courageous, visionary and inspirational people the stage they deserve.
Learn from us how you too can move people with your idea, message or story to make a difference in this world. Because we empower people to take a stand and inspire others at the same time - and that's exactly how we make a difference!
The most frequently asked questions about Greator speaker training
When does TheKEY training begin?
The official program launch is on August 26, 2026.
How does the registration process work?
Getting started with us is very straightforward: You’ll book an initial, brief informational meeting with us to go over the key details. After that, we’ll hold another in-person consultation. During this session, we’ll take a little more time to really dive into the details, and you’ll have the chance to ask all your questions. Then, if you’d like to join us, you’ll complete your binding registration.
Will I receive a certificate?
Yes. After you successfully pass the Speaking Exam, you will receive official certification as a Greator Speaker.
How much time do I need to allow?
You should expect to spend about 3 to 5 hours per week. The entire program takes place online, offers maximum flexibility, and can be integrated into your daily routine no matter where you are.
Am I even cut out to be a coach or an expert?
Yes, definitely. About 80% of our participants are coaches, consultants, or subject matter experts—and at the start of the program, none of them are professional speakers yet.
I don't have a spectacular story—is my expertise enough?
Yes, absolutely. Your expertise and your unique journey to get here are already your story. TheKey helps you present these milestones in a way that makes the biggest impact on your audience.
What exactly does the use of AI entail?
Greator has developed its own AI tools that are an integral part of the training program. They provide you with extensive support in positioning yourself and developing your keynote by offering valuable insights and frameworks. However, they never replace your creativity, your personal style, or one-on-one coaching.
What does it cost to take part in TheKey?
The investment depends on various factors and your individual needs. Let's meet during a free initial consultation to assess where you stand—during that meeting, you'll also learn all the details about pricing and the various payment options.
I tend to be objective - does that work without a lot of emotion?
Yes, authenticity beats acting. We'll show you how to use your natural style and still be touching. Many of our most successful graduates tend to be quiet, no-nonsense types.
How much time do I need to invest?
Schedule around 3-5 hours per week: for lessons, exercises and developing your keynote. The 1:1 coaching sessions take place flexibly according to your schedule.
Are you ready to start your journey to becoming an inspirational speaker?
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