You have a topic, an expertise or a business that could enrich the world. But often the question arises:
Why does your message remain invisible?
Lack of clarity and positioning: It's hard for you to clearly define your unique message to position yourself as a brand and expert.
Fight against invisibility: Despite all your efforts, you feel invisible while others get more attention. Your message goes unheard and you don't get the recognition you deserve.
Frustration due to lack of results: You lack the right tools, the right structure and the necessary knowledge to get started.
Insecurity in front of an audience: Fears and self-doubt prevent you from appearing confident and self-assured.
The challenge of authenticity: Despite your passion, you lack the clarity to present your message in such a way that it comes across as authentic and convincing.
The truth is...
...many experts and the best ideas remain invisible if you lack the courage to go your own way.
But here's the good news: with TheKey, you'll learn how to overcome these hurdles. Together we will build your visibility - step by step.
Greator is the best-known stage brand in Germany. We give courageous, visionary and inspirational people the stage they deserve.
Learn from us how you too can move people with your idea, message or story to make a difference in this world. Because we empower people to take a stand and inspire others at the same time - and that's exactly how we make a difference!
"Before the speaker training at Greator, I didn't know what visibility really meant. It was a major turning point in my business. Over 1.5 years, I was able to gain customers from an 18-minute video and establish myself as a personal brand in my niche."
Birgit Untermaier Life Coach & Speaker
"For me, the training - TheKey - was really life-changing: It changed my life in every respect. I have gained a different perspective on life, a different attitude towards myself and my purpose."
Nana Bimpong-Buta, M.D. Doctor & Speaker
Change starts here!
Your transformation with TheKey
Imagine waking up every morning with the certainty that your topic will finally get the recognition you deserve.
At TheKey, you learn how to present your expertise in a way that makes people listen, trust you and perceive you as THE expert in your industry.
Find your unique positioning: We help you to develop a clear, recognizable brand from your expertise - without pretending.
Turn specialist knowledge into gripping stories: Learn to package your experience and expertise in stories that move people and stay in their minds.
Become confident in front of cameras and audiences: Overcome your fear of visibility. Our coaches will show you how to present yourself authentically and powerfully - both online and offline.
Use speaking as a business booster: Discover how a strong stage presence can open doors to premium clients, media appearances and industry recognition.
Are you ready to become strategically visible and share your story with the world?
TheKey + Greator Festival | Speaker + Entrepreneur
"I was already able to say in November 2023: I was already BOOKED OUT UNTIL THE END OF 2024, so the Return on my investment for speaker training actually happens. So my tip to you: Don't doubt, take action. Start a new career in your life as a successful speaker."
9 months: a clear path
So wirst du Schritt für Schritt zur sichtbaren Autorität
Month 1-3
Phase 1 – Strategische Positionierung
Go from hidden champion to visible authority.
Your unique selling point - clear, sharp, unmistakable
AI-supported target group analysis and positioning work
Deine Signature Story: die Geschichte, die dich zur Brücke zu deiner Zielgruppe macht
First keynote structure
Result: Du beendest Phase 1 mit einem glasklaren Brand-Konzept, das dich unverwechselbar macht.
Month 4-6
Phase 2 – Signature Keynote
Create your centerpiece.
Your 18-minute signature keynote - your strongest business asset
Storytelling, dramaturgy and psychological impact
KI-Co-Creation: Skript in Rekordzeit – deine Persönlichkeit bleibt zu 100% erhalten
Modulares Storytelling: aus einer Rede ein ganzes Jahr Content
Result: Du verlässt Phase 2 mit einem fertigen, verkaufsstarken Skript, das sofort einsatzbereit ist für Auftritte, Präsentationen und Pitches.
Monat 7-8
Phase 3 – Souveräne Performance
Erschaffe maximalen Impact.
Bühnenpräsenz, Körpersprache und Kameraperformance
Meisterhafte Ausstrahlung – ob Web-Call, Kamera oder Live-Bühne
Psychologische Wirkung: Menschen bewegen und zum Handeln aktivieren
Speaking Exam & Zertifizierung
Result: Mit dem erfolgreichen Speaking Exam beweist du deine Bühnenreife und startest als sichtbare Autorität durch.
Bonus:
Sichtbarkeit & Skalierung
From speaker to market authority.
Personal Brand Strategie: LinkedIn, Visual Branding, Content-Ökosystem
Buch, Podcast & Reichweiten-Hebel: aus einer Keynote werden endlose Assets
ROI-System: wie du Sichtbarkeit in messbares Business-Wachstum übersetzt
As Germany's first speaking training course we use a specially developed by Greator AI technology that supports you in the most important development steps.
This intelligent accompaniment helps you to develop crystal-clear positioning, sharpen your message and structure your keynote in a meaningful way.
The AI tools are available to you 24/7 and adapt to your learning rhythm - for maximum flexibility in your development.
5x Coachings
Während deiner Ausbildung stehen dir 5 Online-Coachings zur Verfügung, which you can schedule flexibly according to your needs. You can choose your preferred coach for each session, with whom you then hold your coaching session via a Zoom call.
Throughout your training, you will have experts at your side who will share their knowledge and experience with you. But not just any experts, but Germany's top speakers and coaches in their fields. In video courses and monthly Q&A sessions, they will teach you everything you need to know and learn as an aspiring speaker.
Dr. Stefan Frädrich
Stefan is a multiple award-winning top speaker and bestselling author as well as the founder of Greator, the leading platform for personal development and speaking in the German-speaking world. Stefan motivates thousands of seminar and lecture participants every year. He uses his expertise to help people get their message across clearly and effectively on stage and establish themselves as successful speakers.
jingsi lichtenberg
Jingsi has already accompanied hundreds (if not thousands) of keynotes, final coaching sessions and dress rehearsals as a keynote expert and director at Greator. She is a successful speaker herself and with her TV appearances and moderation experience, she knows what makes a great performance.
Frank asmus
Frank is a director, bestselling author, speaker and top executive coach, specializing in excellent speeches and presentations. He works with leading brands such as Apple and coaches DAX companies and start-ups and is known as THE speaker coach.
Alexander Müller
Alexander ist CEO von Greator, SPIEGEL Bestseller-Autor und erfahrener Speaker. Er hat die stärkste Plattform für Speaking und Personal Branding im deutschsprachigen Raum geschaffen und vermittelt dir das System hinter diesem Erfolg: Wie du aus Expertise eine unverwechselbare Marke baust, Keynotes als Content-Hebel nutzt und Sichtbarkeit konsequent in geschäftliches Wachstum übersetzt.
The most frequently asked questions about Greator speaker training
What does it cost to take part in TheKey?
The costs will be discussed in the free initial consultation. We offer flexible financing options to make it easier for you to get started.
Can TheKey be flexibly integrated into everyday life?
Yes, you can access our weekly video lessons at any time. The live sessions take place at set times, which will be communicated to you in good time.
How long does the training take?
The training lasts 9 months, with flexible online learning units, 1:1 coaching and live Q&A sessions.
Do I need previous speaking experience?
No. You will be guided step by step - from the first positioning to the professional 18-minute keynote.
I am a coach/expert, not a speaker - does that suit me?
Perfect! 80 % of our participants are coaches, consultants or subject matter experts. You will not only learn how to “become a speaker”, but also how to present your expertise effectively - for more visibility, trust and the right clients.
I don't have a ‘spectacular story’ - is my expertise enough?
Absolutely. Your expertise and how you got there ARE your story. We show you how to turn your know-how into gripping narratives that create trust - authentically and without exaggeration.
I tend to be objective - does that work without a lot of emotion?
Yes, authenticity beats acting. We'll show you how to use your natural style and still be touching. Many of our most successful graduates tend to be quiet, no-nonsense types.
How much time do I need to invest?
Schedule around 3-5 hours per week: for lessons, exercises and developing your keynote. The 1:1 coaching sessions take place flexibly according to your schedule.
How do I integrate this into my current strategy?
This is part of the program. You will learn how to translate your keynote into content, customer acquisition and positioning. Your presentation becomes the central asset of your visibility.
Do I need previous speaking experience?
No. You will be guided step by step - from the first positioning to the professional 18-minute keynote.
Can I use it to build strategic visibility?
Yes, you will not only learn how to speak, but also how to use speaking strategically for your visibility, position yourself as an expert and reach the right target groups.
Are you ready to start your journey to becoming an inspirational speaker?
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