Lecturer and entrepreneur Gesa Lischke is an expert in B2B and B2C brand marketing, specializing in neuromarketing.
Gesa Lischka knows what neuromarketing is all about. She is the CEO, owner and co-founder of Kochstrasse™ and one of her tasks is to translate neuroscientific findings into design and successful products. The lecturer also enthusiastically researches the implications of neuroscience and its impact on business.
Gesa Lischka explains on Greator Business how the unconscious level in a person's decision-making process works and how you can influence it.