Branding & Storytelling

and Alexander Christiani

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Test 14 days for 0 €

6 Videos

6 Exercises

135 min running time

Your course plan

1. stories are sellers

(19 min)

2. storytelling is marketing

(23 min)

3. storytelling strategy

(25 min)

4. clear beats clever

(20 min)

5. the blockbuster story script

(20 min)

6. website and e-mails

(24 min)

About the course

You have a product that is ready for the market? You know its characteristics? Then you have several possibilities to get into marketing. You can communicate the features of your product. Then you are one of the many who market products feature-heavy. But do you know what is really top? You're tops when you do marketing with stories. Make your customer a hero and let them see the point of your product.

Alexander Christiani knows one thing for sure: Stories create closeness, stories build trust, stories sell. As a pioneer of powerful business communication and one of the most successful presentation coaches in Germany, he shows you how you can inspire new customers for your products through rousing storytelling, and in doing so, he incorporates his knowledge from over 20 years of professional experience.

By the end of this course, you will have...

Seeing stories as sellers.
Use storytelling as marketing.
write your own story with the Blockbuster story script.

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Step by step to your professional success

Educational online courses

Helpful digital workbooks

Unique business media library

Exclusive Community

Daily Business Inspiration

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What Greator Business offers you

The Greator Business Journey: Together with experienced and well-known business experts we have developed the Greator Business Journey, which shows you in 5 stages step by step your way to successful self-employment.

Large Business Media Library: With over 55 video courses from TOP experts, there is concentrated knowledge on all important business topics. You can search the media library for specific topics and experts and find exactly the knowledge you need for your business.

Digital Workbooks: We want you to really get into the implementation to take your business to a whole new level. Thanks to the digital workbooks, you can do this from anywhere - from the comfort of your laptop, tablet or smartphone. So you can access your content from anywhere and deepen and reflect on important content.

Exclusive Community: Directly within the platform you will find the Greator Business Community. Here you can easily and directly exchange with other users of Greator Business about your journey. In the community you will find like-minded people on every important topic that concerns you in your business. This way you can gather important inspiration and useful feedback.

Daily business inspiration: Every day you will receive a short video inspiration from Greator founder Dr. Stefan Frädrich, which will give you a new thought-provoking impulse, a further perspective or a very concrete tip on various business topics. You will also find many anecdotes and experiences from his life.

Greator Business in numbers

Greator Business is the largest online platform for self-employment & entrepreneurship in the German-speaking world.

40+

Top experts

55+

valuable online courses

7000+

Enthusiastic users

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What Greator Business users say

Kai, M.
Greator Business delivers for me the solution I am looking for. It is THE guide for me to digitize my business so far. And for my marketing, with which I have struggled so far. I'm still in the implementation phase, so can't report any successes yet. But I am in good spirits. If Greator Business didn't exist, it would have had to be invented :-) Thank you for this!
Erika C.
Dear Greator Business Team, Words cannot express what you mean to me! Gedankentanken/ Greator has been a part of my life for about 6 years now. I have learned so much about myself, my peers and structures in management. Here I find readily available knowledge on (almost) all topics I need for my personal and business development. Moreover, I am in love with your way of dealing with customers. You center our requirements, identify needs, respond individually and quickly to feedback. Professionally, I am responsible for service excellence in my company - respect for your performance!
Simone T.
Through the insight into the many different topics, I can only now gradually gain clarity as to which topic is at all relevant for me personally or can still be expanded.
Axel S.
The courses so far have made many changes and had a positive effect. I am slowly becoming clearer and can better name my own goals. Through the different contents, barriers could be solved again and again, which had previously held me back.
Anne D.
Through Greator Business I have been able to learn a lot to build up professional and human knowledge to make myself independent as a trainer. Above all, the spirit that you can feel throughout the courses gives me a lot of courage. I come from a household that is completely unfamiliar with entrepreneurship.
Olga L.
I have been working in academic field till now and the courses have shown me a different world. I dive into the world of development for everyday application. Subsequently, I come from Ukraine and the courses are like an integration for me. Thanks for the brainwashing:-) and new reality.
Christian J.
They have helped me bring structure to myself and my business so far.

"The experts here are simply the crème de la crème of the German training world. The special thing is that they meet you at eye level. You learn from people you would probably never have met. That helps me enormously in my self-employment and in my professional life."

SILVIA ARTMANN, TRAINER

"Greator Business has certainly given me a tremendous kick start. A concept, which step by step directs the focus on the essentials ... it starts with YOU! Perfect for founders and entrepreneurs looking for new ideas or just want to get better!"

PHILIPP PAGELS, ENGINEER

"The crucial skills I need for my self-employment I have learned here. It is a huge added value, not only for my business, but also for my other life. In addition, I always have the exchange with the other participants here and via social networks."

TOBIAS WALLON, DIPL. MEDIENWIRT

FAQs

What is Greator Business and how does it differ from Greator Coach and Greator Speaker?

Greator Business is Germany's largest online platform for founders, self-employed and entrepreneurs.

Unlike Greator Coach or Greator Speaker, the Greator Business Platform is suitable for anyone who wants to start, build and scale a business, regardless of what industry they are in. The platform is therefore suitable for doctors, hairdressers, lawyers, chefs, etc., as well as trainers, coaches and speakers.

For whom is Greator Business suitable?

Greator Business offers a huge added value to all people who want to become professionally and financially independent. The platform helps founders, self-employed and entrepreneurs to get the full potential out of their business. Employees and managers also benefit from Greator Business. They learn on the platform how they can take the step into self-employment, but also how they can better manage employees and make a career in their industry - and many other useful tips about working life.

How much does Greator Business cost?

After your free trial period, you've automatically secured your exclusive annual membership to Greator Business. This gives you full access to the platform, the community and the valuable digital workbooks for your implementation. The investment in your professional self-realization is here for the annual membership at 79 euros per month (net).

How and when can I access the content?

Greator Business was developed to offer you the greatest added value - flexible in terms of time and accessible from anywhere in the world. Immediately after your registration at Greator Business you will receive your access data by mail. Now you just have to log in with the link on the platform and you can directly start your journey into a successful and independent professional life. Whether on your smartphone, tablet or laptop - Greator Business is available for you on any device at any time and any place.

How can I cancel again?

We are convinced that Greator Business will help you enormously. In collaboration with top experts, entrepreneurs and the Greator community, we have developed a platform for you that has only one goal: your professional self-realization. If we have not succeeded, you have the possibility to cancel your membership. To do so, you can either send an informal email to [email protected] or cancel your membership yourself with a click in your account.

How can I give feedback?

One of our Core Values is "Community Success". We at 100% believe that our community decides whether an offer or product really delivers what it promises. As a member of this community, you help decide how we do our work. If you have any suggestions, feedback or wishes regarding Greator Business, we are always happy to receive your feedback. On the platform itself you can easily find the feedback button where you can tell us directly what is on your mind.