For many, it's been a dream for a long time; for others, it's the perfect tool to provide visibility and solidify one's expert status: Writing and publishing a book. In the Greator Business Course "Writing Books" with Thilo Baum, you will learn everything you need to publish your own book and why this can be the best "business card" for you.
Thilo Baum is an expert in clear communication. He helps people and organisations to get to the heart of their messages. The communication scientist (journalism degree 1998 at the FU Berlin) and journalist (until 2003 final editor at the "Berliner Kurier") applies the headline craft in corporate communication: A good headline conveys the importance of the topic from the customer's point of view in a very brief and catchy way. Thilo Baum is Author of several booksincluding "Get to the Point! Das Rhetorik-Buch mit der Anti-Laber-Formel" (Eichborn 2009) and "Denk mit! Erfolg durch Perspektivenwechsel" (STARK 2012). He received coach book awards in 2010 and 2012 for "Do your thing! The Way to Happiness and Success on the Job" (Eichborn 2010) and for "The Education Gap. The condensed survival guide for young professionals" (Börsenmedien 2012). Thilo Baum's current book is "Schluss mit förmlich! This is how human corporate communication works" (Relevanz 2019).
By the end of this course, you will have...