Neuromarketing

and Gesa Lischka

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Test 14 days for 0 €

8 Videos

8 Exercises

101 min running time

Your course plan

1. what is neuromarketing actually for?

(14 min)

2. every buying process is a decision process

(15 min)

3. neuro tools to go

(18 min)

4. the reptile brain

(11 min)

5. food for the reptile brain

(12 min)

6. emotions move us

(11 min)

7. neuromarketing and branding

(8 min)

8. three important neuromarketing effects

(11 min)

About the course

Neuromarketing is now a buzzword that many people know, but hardly know what to do with. We humans find thinking very stressful, so we try to avoid it and we make a lot of our decisions unconsciously. In this course, Gesa Lischka explains how the unconscious level in a person's decision-making process works and how you can influence it.

By the end of this course, you will have...

Know what happens at the unconscious level in a person's decision-making process.
can influence the unconscious level in the decision-making process
know the effects and tools of neuromarketing.

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