Nir Eyal is a psychologist, entrepreneur, speaker and author. He is primarily concerned with the intersection of psychology, technology and business. In this way, a modern form of corporate culture is to be created, with which productivity and thus growth can be continuously increased. He also deals a lot with the development of innovative products in his content.

Nir gained especially high attention after the publication of his worldwide "best-selling book Hooked: How To Build Habit-Forming Products." This was even named a "Best Business and Leadership Book" by Amazon. Finally, in 2019, his new book "Indistrictable: How To Control Your Attention And Choose Your Life", which was also well received by his readership.