If you want to win new customers and steer your company on the road to success, you need a good content marketing strategy. While content marketing was predominantly used by big players just a few years ago, it now plays an increasingly important role for small and medium-sized enterprises (SMEs). And that's a good thing, because content marketing offers numerous advantages and is very effective when used correctly.
But because the competition is getting stronger and stronger and you also have to assert yourself in content marketing, we would like to show you today how you can develop a clever content marketing strategy for your business. Let us surprise you and try it out for yourself! You will see that it is not as complicated as it may seem at first glance. Have fun with your small but nice introduction to content marketing!
What is content marketing?
Content marketing means providing useful content that offers your target group added value. Thereby, no advertising is deliberately placed, instead the content is in the foreground. In this way, you manage to draw potential customers' attention to you and stay in their minds. If they come to the point where they are considering a purchase, they will remember you. After all, they know you've helped them with your knowledge before and are a true expert in your field. At this point, content marketing pays off. It's a relatively long-term approach compared to other marketing disciplines, but it's very sustainable.
Content Marketing for SMEs
Just like other marketing measures, content marketing is supposed to help attract new customers and retain existing ones. It makes sense for small and medium-sized businesses in that you don't need a huge budget for a content marketing strategy and its implementation. You can get started with just simple applications and see visible results quickly. Ready? Then let's go!
Content Marketing Channels
A classic example is your company page on Facebook or your Instagram profile: Here you regularly publish new content that is attractive to your fans and makes them like or subscribe to your page. Your new followers will now receive notifications as soon as you have posted a new piece of information. And because you're diligently producing content, you're strengthening your relationship with your fans. You're building trust and positioning yourself as an expert. This increases the chance that your followers will eventually turn into paying customers. Other channels that are great for content marketing are YouTube, podcasts, webinars, newsletters and blogs.
Content Marketing Strategy
However, the best content is of little use if you don't follow a proper content marketing strategy. In the following, we will therefore explain three valuable tips that you should definitely consider. But before that, we would like to give you a golden rule that represents the perfect content marketing strategy for small businesses, so to speak: Create rather few really helpful contents, instead of producing masses of mediocre content! Because content that is particularly creative and offers a lot of added value is much more effective.
3 tips for your content marketing
1. start with an analysis
Since you only have limited time to create suitable content for your content marketing strategy, you should first analyze what your target group looks like. The better you know your (potential) customers, the easier it is to create interesting content with added value for them. Choosing the right content marketing channels is also relevant. Where do the people you want to reach prefer to spend time online? At the end of your analysis, you should be able to answer these questions.
2. find the right niche
If you cover a very specific topic, you can expect to have less direct competition than if you choose a generic topic. Of course, the topic or niche should reflect your business. However, you can always adjust your niche, for example by positioning yourself more precisely. The advantage: The less competition you have, the faster you will win over the people you want to convince - provided your content is convincing.
Build a network and collaborate with other experts on interesting content. For example, you can interview people, publish guest posts and expand your main target group in this way. With collaborations and guest posts, you benefit from the reach of others - and they benefit from yours. It's a true win-win situation that takes your content marketing strategy to a new level. Because while most entrepreneurs barely think outside the box, you'll soon be able to score with exciting, useful content that adds value and excites your (potential) customers. With this in mind, we wish you lots of fun and good luck!