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A presentation can move people, change perspectives and provide lasting impetus. At the same time, it poses a challenge for many: how do I present my content in a way that is convincing and memorable? In this article, you will find out how you can give a presentation that is not only technically convincing, but also emotionally moving and memorable.
Before we delve into the topic of "giving a presentation", it is worth taking a brief look at the terminology that is often used in the context of training and presentations: Mentoring and coaching.
At Mentoring an experienced person (mentor) passes on knowledge, experience and networks to a less experienced person. This is usually a long-term, trusting relationship that can have both professional and personal consequences. personal development supported.
Coaching on the other hand, is more targeted: It is a time-limited process in which a person (coach) uses targeted questions, impulses and methods to Self-reflection and solution competence of the coachee - without prescribing their own solutions.
Both formats can provide valuable inspiration for people who want to learn how to give a professional presentation.
In times digital flood of information Presence and authenticity determine attention. A well-delivered presentation stands out: it creates relevance, generates loyalty and positions you as an expert. Whether at conferences, in companies or in the education sector - your voice can make a difference.
Every strong presentation starts with clarity: What do you want to talk about? Who is in the audience? And what do you want to be remembered at the end?
Before you start working on the content, ask yourself the following questions:
Reduce your topic to the central idea: What is the one message you want everyone to take away? This message is your central theme - everything else builds on it.
A clearly structured presentation gives you confidence and helps the audience to follow you:
Content alone does not make a good presentation. Your impact is created by the interplay of voice, body and language.
Vary tempo, volume and emphasis. Pauses set specific accents and appear confident. Avoid a monotonous flow of speech - it quickly leads to a loss of attention.
Your appearance supports or weakens your content. An upright posture, conscious gestures and eye contact strengthen your credibility.
Avoid nominal style and empty phrases. Use clear verbs, vivid comparisons and eloquent examples. This creates closeness.
In the video "Professional rhetoric", Matthias Pöhm shows you how a professional presents.
Some Typical stumbling blocks can be easily avoided with good preparation.
Figures, data and facts are important - but without context and Emotion they remain abstract. Tell stories or show real examples.
If you speak over the heads of the listeners, you will lose them. Make reference, ask questions, respond to reactions. Interaction creates connection.
The slides support you - not the other way around. Reduce text, use images and graphics. Your presentation is the focus.
Dr. Stefan Frädrichspeaker and Greator founder, sums it up:
"A presentation is not a presentation if you only deliver content. It's about attitude, impact and the courage to be yourself."
In this video, expert René Borbonus shows you how to use effective rhetoric.
Imagine you are a project manager and have to get your team excited about a new strategy. Instead of purely technical explanations, you start with a personal experience from the field:
"When we were in a similar situation last year, one decision in particular helped us ..."
This is how you show approachability, create relevance and establish yourself as a credible Executive.
If you would like to delve deeper into the topic, the Free workbook for your keynote from Greator practical exercises, reflection questions and templates. Whether you are a coach, expert or manager - this workbook will help you to prepare your own presentation professionally.
A good presentation is more than just knowledge transfer. It is a connection, impact and expression of your personality. If you prepare well, know your message and present yourself authentically, you can inspire people and initiate real change.
