A good speech can inspire, motivate or even initiate change. But many people have respect for speaking in front of an audience. What makes an effective speech? And how do you manage to remain authentic and confident? In this article, you will learn how to give a speech that will be remembered.
Giving a speech means conveying content to an audience in a targeted and structured way. And it's not just about that, Information but also to arouse emotions and reach people.
Whether in a private, professional or public context - there are many occasions when a speech is required:
A strong speech starts with clear preparation. Without a concept, you will quickly lose the thread - and the audience will lose interest.
Put yourself in your audience's shoes. What questions, expectations or problems do the listeners have? What prior knowledge do they have? A speech is only effective if it meets people where they are.
What is the core of your speech? Formulate a Central messagethat should be remembered. Everything you say should serve this message.
A good structure provides support and orientation:
In the following video, expert Michael Rossié explains how you can become a really good speaker with the perfect speech.
Not only the content, but also the way you communicate it is crucial for your impact.
Speak clearly, distinctly and with varying tempo. Pauses are more effective than you think - they give you space to process and add emphasis.
An open posture, targeted gestures and precise eye contact reinforce your statements. Avoid hectic movements or monotonous standing.
"Those who speak genuinely and approachably create trust - and are heard." - Dr. Stefan Frädrich, The Key expert
Excitement before a speech is normal - and can even help you stay focused. The important thing is to handle it correctly.
Imagine how you speak successfully. Positive self-talk supports your inner attitude. Replace "I'm getting nervous" with "I'm ready".
Even experienced speakers make mistakes. If you know them, you can take targeted countermeasures.
Without a clear structure, the speech will appear confused. Use a common thread and connect sections logically.
Pure facts are tiring. Illustrate content with stories, examples or pictures.
If you only broadcast but don't connect, you will lose your audience. Ask questions, relate to the target group, involve them.
In the following video, expert René Borbonus tells you all about the power of rhetoric.
Imagine you are speaking to motivate your team. Instead of presenting figures, you start with a personal story:
"When I was at a turning point in 2020, it was my team that encouraged me."
This Introduction creates connection, authenticity and emotionality - the basis for a strong impact.
If you want to delve deeper into the topic, we recommend the free workbook Keynote from Greator. It offers you templates, reflection questions and tools for preparing your own speech.
Giving a speech means taking responsibility for words, impact and connection. With good preparation, a clear structure and an authentic appearance, you can inspire your audience - and make a difference.
