How to take your business to the next level by becoming a speaker

More and more entrepreneurs, self-employed people and coaches are venturing onto the big stage. But what is the reason for this? Do they care about prestige? Is it about carrying a message out into the world? On the one hand, these are certainly popular motives.

On the other hand, more and more self-employed people, entrepreneurs and coaches have realized that training as a speaker can accelerate the success of their own business. Apple founder Steve Jobs in particular has demonstrated this on a grand scale.

With his now legendary stage appearances he has helped Apple to worldwide fame. That's exactly where you can start and use the stage to help your business get more publicity.

In this article we would like to tell you about the advantages of a successful training as a speaker. Furthermore you will receive a free workbook with which you can plan and implement your first keynote.

So read on now and find out more!

In this article we would like to tell you about the advantages of a successful training as a speaker. Furthermore you will receive a free workbook with which you can plan and implement your first keynote.

So read on now and find out more!


Speaker training: The 5 biggest advantages of a keynote for your business

Advantage 1: Position yourself as an expert

"Weak brands attract customers, strong brands attract customers." - Karsten Kilian

If you have been following the Business Factory for a while now, you know that positioning is the foundation for business success. Without a top positioning you will
will be lost to the general public. Those are the hard facts.

In this context, training as a speaker is an effective lever. It allows you to show what you stand for as a self-employed person, entrepreneur or coach. You can carry your message out into the world and make it clear to potential customers why they should choose your products and services.

Advantage 2: Stand out from the competition

"In the league we play in, there are only two places: the winner and the loser." - Harold Arthur Polling

With a clear positioning you clearly stand out from the competition and develop an incomparable unique selling proposition. In this way you become the No.1 brand in your industry and establish yourself as a leading expert.

This gives you a distinct competitive advantage. Existing or emerging competitors will find it difficult to capture market share. This advantage enables you as an entrepreneur to break new ground and scale your business.

Advantage 3: Increase your range

"Growth through brand trust." - Reinhard Zinkann

Imagine that you have completed training as a speaker. Now you are on the stage of GEDANKENtanken and give an exciting keynote speech in front of thousands of enthusiastic listeners. In addition, your speech will be recorded and uploaded to the YouTube channel of GEDANKENtanken.

What effect do you think this recorded video will have on your career? It's very simple: More and more people will see it and become aware of you. In this way, several speakers have already taken the next step in their careers.

Advantage 4: Win new customers automatically

"Those who don't automatically gain new customers are in the wrong position." - Peter Savchenko

This is where simple mathematics comes in: The more people know you, the more customers you will win. So giving a keynote speech also means marketing
for your own company.

At the moment the speaking market in Germany is experiencing a real boom. More and more self-employed people, entrepreneurs and coaches have recognised this. Fortunately, we find
there are more and more stages on which you can present yourself successfully.

Advantage 5: Get more sympathy from the team

"The topic brand must be in the minds of all employees - otherwise it won't work." - Claus Hipp

Did you ever play football when you were young? And do you remember when your coach gave a blazing speech at half-time because you were down 2-0? Your coach probably had no training as a speaker.

And yet your team went back to the pitch afterwards full of motivation and still turned the game around. A keynote for your own company can have a similar effect.

In this way, the workforce is sworn to a common goal and vision. As a result, the workforce is prepared to go the extra mile
to go and make the best of yourself.

Such keynotes are particularly popular with companies in the American region. Tim Cook (Apple), Elon Musk (Tesla) and Jeff Bezos (Amazon) regularly appear in front of their employees in order to swear them to a common goal with motivating speeches.

So why not you? Especially in Germany, where the entrepreneurial landscape seems rather dusty and employees are often reluctant to go to work, it is advisable to find new ways to make your company grow.

Best Practice: Tobias Beck - His way to becoming a top speaker

So far in this article we have talked a lot about Apple and other American companies. But you can also celebrate resounding success with keynotes at the federal level and even in smaller niches.

You've probably already seen a keynote by Tobias Beck on the YouTube channel of GEDANKENtanken. Tobi has become a well-known face in the world of speakers. But that was not always so.

Only a few years ago Tobi was relatively unknown. Although he was considered an insider tip in small circles. But in the broad masses he was not known. When he finally decided to make his way onto the big stage, his business literally exploded.

And he succeeded in doing so with only ONE keynote. We have linked these to you below and you are now welcome to have a look at them. Meanwhile Tobi's first keynote on the channel of GEDANKENtanken has almost 1.000.000 million views.

The result stands for itself. It's best to watch the video yourself and see first-hand what training as a speaker can mean for your career. Here you can find the keynote:

Conclusion: A Speaker training is the turbo for your business

In this article we have listed 5 benefits that come with becoming a Speaker for your business. Here we have summarized all points again:

  1. Position yourself as an expert
  2. Distinguish yourself from the competition
  3. Increase your range
  4. Win new customers automatically
  5. Get more sympathy in the Tema

You want to learn more about Keynote-Speaking? Then download our free Speaking workbook and design your first keynote. Free workbook: Click here to download the workbook "Keynote development" for free.

Free online seminar:

This is how you become a successful speaker

Learn the secrets of successful top speakers.

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