How to take your business to the next level through speaker training

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How to take your business to the next level through speaker training

More and more entrepreneurs, self-employed people and coaches are venturing onto the big stage. But what is the reason for this? Is it about prestige for them? Is it about getting a message out into the world? On the one hand, these are certainly popular motives.

On the other hand, more and more self-employed people, entrepreneurs and coaches have realized that training as a speaker can accelerate the success of their own business. Apple founder Steve Jobs, in particular, has demonstrated this on a grand scale.

With his now legendary stage performances, he has helped Apple to worldwide fame. This is exactly where you can start and use the stage to help your business gain more public presence.

In this article we would like to tell you what advantages you will gain from a successful speaker training. In addition, you will receive a free workbook which you can use to plan and implement your first keynote.

So read on now and find out more!

In this article we would like to tell you what advantages you will gain from a successful speaker training. In addition, you will receive a free workbook which you can use to plan and implement your first keynote.

So read on now and find out more!


Training to become a speaker: The 5 biggest advantages of a keynote for your business

Advantage 1: Position yourself as an expert

,,Weak brands do customer advertising, for strong brands customers do advertising." - Karsten Kilian

If you've been following the Business Factory for any length of time, you know that positioning is the foundation of entrepreneurial success. Without a top positioning, you'll
will be lost in the shuffle. These are the hard facts.

In this context, training as a speaker is an effective lever. You can show what you stand for as a self-employed person, entrepreneur or coach. You can get your message out into the world and make it clear to potential clients why they should choose your products and services.

Advantage 2: Stand out from the competition

"In the league we play in, there are only two places: the winner and the loser." - Harold Arthur Polling

With a clear positioning, you clearly stand out from the competition and develop an incomparable unique selling proposition. In this way, you become the No. 1 brand in your industry and establish yourself as a leading expert.

This gives you a significant competitive advantage. Existing or emerging competitors will have a hard time grabbing market share. This advantage allows you as an entrepreneur to break new ground and scale your business.

Advantage 3: Increase your reach

"Growth through brand trust." - Reinhard Zinkann

Imagine you have completed your training as a speaker. Now you're standing on the GEDANKENtanken stage and giving an exciting keynote speech in front of thousands of enthusiastic listeners. In addition, your presentation will be recorded and uploaded to the GEDANKENtanken YouTube channel.

What effect do you think this recorded video will have on your career? It's simple: more and more people will see it and become aware of you. Several speakers have already taken the next step in their careers in this way.

Advantage 4: Automatically gain new customers

If you don't automatically win new customers, you're in the wrong position." - Peter Sawtschenko

This is where simple math comes into play: the more people who know you, the more customers you will attract. Giving a keynote therefore also means marketing
for your own company.

Currently, the speaking market in Germany is experiencing a real boom. More and more self-employed people, entrepreneurs and coaches have recognized this. Fortunately find
more and more stages on which you can present yourself successfully.

Advantage 5: Get more sympathy from the team

The brand issue must be on the minds of all employees - otherwise it won't work. - Claus Hipp

Did you ever play football when you were young? And do you remember when your coach gave a blazing speech at half-time because you were 2-0 down? Your coach probably didn't have any training as a speaker.

And yet your team went back on the pitch afterwards full of motivation and still turned the game around. A keynote can have a similar effect on your own company.

In this way, you swear the workforce to a common goal and a common vision. As a result, the workforce is willing to go the extra mile.
to go out and do the best you can.

Such keynotes are very popular with companies, especially in the US. Tim Cook (Apple), Elon Musk (Tesla) and Jeff Bezos (Amazon) regularly appear in front of their employees to motivate them towards a common goal.

So why not you? Especially in Germany, where the entrepreneurial landscape seems pretty dusty and employees often don't like to go to work, it's advisable to break new ground so that your own company grows.

Best Practice: Tobias Beck - His path to becoming a top speaker

So far in this article, we've talked a lot about Apple and other American companies. But you can also celebrate resounding success with keynotes at the federal level and even in smaller niches.

You've probably already seen a keynote by Tobias Beck on the GEDANKENtanken YouTube channel. Tobi is now a well-known face in the world of speakers. But that was not always the case.

Only a few years ago Tobi was relatively unknown. In small circles he was considered an insider tip. However, he was not known to the masses. When he finally decided to take the road to the big stage, his business really exploded.

And he managed to do that with just ONE keynote. We have linked it to you below and you are welcome to watch it now. In the meantime, Tobi's first keynote on the GEDANKENtanken channel has almost 1,000,000 million views.

The result stands for itself. Take a look at the video yourself and see first-hand what training as a speaker can mean for your career. Here you can find the keynote:

YouTube video

Conclusion: A speaker training is the turbo for your business

In this article, we gave you 5 benefits of becoming a speaker for your business. Here we have summarized all the points again:

  1. Position yourself as an expert
  2. Stand out from the competition
  3. Increase your reach
  4. Automatically gain new customers
  5. Get more sympathy in the tema

Want to learn more about keynote speaking? Download our free Speaking Workbook now and create your first keynote. Free Workbook: Click here to download the "Keynote Development" workbook for free.

Reviewed by Dr. med. Stefan Frädrich

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