Grow Coaching - four phases for growth and change

Reading time 5 minutes
Grow Coaching - four phases for growth and change

Grow Coaching focuses on inner growth. The innovative coaching method developed by a communications expert promotes the development of personal skills.

The essence of the Grow Coach Model is to improve a coachee's awareness and perception. The proven concept enables us to develop solutions ourselves and take on more responsibility.

Introduction: What is the GROW Coaching Model?

The GROW Coaching Model was developed in the 1980s. The founder of this method, which is practised successfully around the world, is the former racing cyclist and communications expert Sir John Whitmore (1937-2017). In his book "Coaching for Performance", published in 1992, the coaching pioneer described the basics of this concept, which is considered to be very effective. Since then, Grow Coaching has become the method of choice for leadership development, performance enhancement and performance improvement.

Thanks to its practical structure, the GROW model can be used in coaching sessions with both professional and private backgrounds. As a coach and consultant, Whitmore has found that applying the GROW concept can lead to enormous improvements in performance. At the same time, coachees are enabled to develop their own solutions and overcome challenges.

A GROW coaching meeting concentrates on a specific focus. The task of a Performance Coaches is to support clients in their further development.

The four steps of the GROW Coaching Model

The Grow Coaching Model is based on four phases. The acronym from which the method gets its name "Grow" is derived from the initial letters of the individual steps.

The four phases of the model are:

  1. Goal
  2. Reality
  3. Options
  4. Will (will)

The sequence of a coaching session is based on this order. Grow Coaching begins with setting and agreeing objectives. What is it about and what goals should be achieved? These can be economic perspectives, such as increasing sales volume, or professional projects, such as a promotion. Personal projects are also possible.

Improving interpersonal relationships and dealing with private crises is easier with supportive coaching.

In the second step, a reality check provides clarity. Is the current situation really that complicated? Under the guidance of an experienced coach, you may see things in a different light. You will recognize options that have remained hidden from you until now. Which options will you choose? This question forms the main topic of the fourth step.

Decision-making is based on an objective assessment and the selection of suitable options. With your will, you determine the further direction.

How can you use GROW Coaching effectively?

The GROW model was originally developed to examine strategies and growth processes in companies. The method aims to make work processes more efficient in order to increase revenue and market share. In practice, Grow Coaching is used in various areas of life.

The effectiveness of the Grow concept makes it a suitable coaching tool for career planning, personal development and general life management.

Use Grow Coaching to work towards concrete results. You can achieve this by clearly formulating your concerns. It is also possible to add further questions to the list of questions in the four Grow phases. At the end of a Grow coaching session, you create an action plan with the support of your coach. Divide the planning into several sections.

A detailed breakdown enables effective monitoring of progress and provides a quick sense of achievement. In a professional context, the practical Grow Coaching method is often more effective than explanations or good advice offered by managers to their team members.

5 tips for maximizing the GROW coaching model

Make your coaching sessions more effective to get the most out of the GROW Coaching Model. These five tips will help you maximize your coaching goals.

  1. Formulate your target planning precisely
  2. Practice self-reflection
  3. Act in a results-oriented manner
  4. Strengthen your willpower
  5. Expand your options

The more precise your goal planning is, the more likely you are to achieve your goals. Observe and review your thoughts and actions by Self-reflection practicing.

Be results-oriented and don't get lost in the details. Your willpower will help you to overcome obstacles and achieve success. And if it doesn't work out? Expand your options! More solutions increase the chance of achieving the desired goal.

grow coaching model

Advantages of the GROW Coaching Model

The GROW Coach Model is suitable for achieving sustainable change. The advantages of the method are its goal focus, logical structure and clarity. Another advantage is the versatility of this coaching tool, which can be used for both professional and private issues.

The Grow Coaching method enables managers to promote commitment and motivation within the team. Anyone interested in the Grow Coaching Model has the opportunity to recognize their own potential and take on more responsibility.

Grow Coaching has a transformative effect that encourages you to recognize priorities, find new solutions and make better decisions.

Examples of the GROW Coaching Model in practice

Real-life examples and case studies prove that the GROW Coaching Model can be used successfully. One case study describes the professional development of an employee who is seeking a promotion within the company. By reviewing the current situation (reality check), several perspectives emerge in the form of different promotion opportunities.

With the support of his Grow Coach, the employee succeeds in expanding his skills and strengths with additional competencies. He recognizes the importance of further training and attends a management seminar. A short time later, he successfully applies for the position of head of department.

Another case study deals with personal development. A person assesses their current situation as unsatisfactory. In several Grow coaching sessions, she identifies her goals, which suggest a change of career.

She deciphers her options and, with the guidance of her Grow coach, develops a plan to realize her ambition. Shortly afterwards, she embarks on a degree course to gain additional qualifications and achieve her career goals.

Why is coaching important for the GROW model?

The Grow Model has the potential to support you in developing your skills. Grow Coaching is an important process that helps to use skills in a targeted way and bring people closer to their goals.

An experienced coach will accompany you on this journey and support your further development. So that you benefit from the GROW model and implement the findings correctly, is coaching useful. As a kind of process facilitator, a good coach uses targeted questioning techniques to help you discover new perspectives and find suitable solutions.

Common challenges and how to overcome them with the GROW model

Although the Grow Coach Model is a method that has been tried and tested for decades, there are some challenges that can arise.

The best known is the linear structure, which allows hardly any deviations. Nevertheless, additional questions are possible in all four phases. Simply rephrase your questions if you find that you are not getting satisfactory answers otherwise.

Are the processes of the GROW method too fast for your needs? There is no prescribed time limit for coaching. Structure your GROW coaching sessions in the way that best suits your needs.

8 steps to becoming a successful GROW coach

You want to be a competent GROW Become a coach? Is your goal to accompany people on their path to personal development?

There is no prescribed training for the profession of coach in Germany. Successful grow coaches come from a wide variety of professional backgrounds. A degree in psychology or communication science can improve your chances of success.

Essentially, it comes down to coaching skills. This means being able to listen and respond to clients, formulate strategies and offer active support. The following eight steps illustrate the path to becoming a successful GROW coach.

  1. Visualize your goal
  2. Use the power of the mindset
  3. Trust yourself
  4. Recognize and improve your skills
  5. Acquire additional skills
  6. Build up a network
  7. Decide on a training path
  8. Continuously educate yourself

Start your new career with the Greator Coach training. Online, you will acquire the necessary knowledge and skills to support people in their personal development.

Conclusion: Your path to successful GROW coaching

GROW Coaching is more than just a coaching method. The GROW Coaching Model is based on a philosophy. It offers structure, clarity and the framework to achieve top performance.

Use the insights of this innovative form of coaching to achieve your personal and professional goals through Grow Model Coaching.


In only 5 steps to the winning coach

Are you ready to follow your calling and help people... 
professional help?
Register now for free
Reviewed by Dr. med. Stefan Frädrich

Like this article? Don't forget to share!

Recommended by Greator

Greator SloganGreator Awards
Data privacy
Cookie settings
© copyright by Greator 2024