Successful entrepreneurs are characterised by innovative ideas, sought-after skills and a flair for contemporary products or services. They know what their customers want and always pursue high quality standards. But there is a bit more to it than that: In addition to important hard skills and soft skills, the following are also decisive Beliefs and personal qualities determine whether a business will be successful in the long term or not. That's why we would like to introduce you to 10 important qualities for self-employed people today.
Be effective - and at best, be efficient. Efficiency means doing things right. Effectiveness, on the other hand, means doing the right things. Because if you do everything right but take the wrong approach, you'll get results that won't get you anywhere. Conversely, if you're doing the right thing, it doesn't have to be 100 percent perfect. The main thing is that it gets done at all. So don't procrastinate any longer, get started!
Your craft is what you must never lose sight of. Sure, once you start your own business, there will be tasks you haven't come into contact with before: accounting, acquisition and advertising, for example. However, never lose sight of the core of your work. Always keep your expertise at a high level. Because these skills are what your business is built on. After all, you don't earn money with bookkeeping - unless you're a self-employed accountant.
At the beginning of your startup, no one knows you or your business. Waiting quietly until the first customers roll in is therefore pointless. Instead, you need to show initiative and actively approach potential customers. But be careful, please confuse Personal initiative not with false actionism! Taking the initiative does not mean acting hastily. You should always take enough time to develop strategies and implement them.
One of the most important business goals is to gain the trust of your (future) customers. This is preceded by personal closeness and credibility. And how do you generate this? By demonstrating your expertise. Show your expertise whenever possible, for example through good content on the Internet. In this way, you can credibly demonstrate what you are capable of. Your customers will thank you with their trust.
When you start your own business, you need a corresponding market. But what if the market does not accept your services or products despite previous analysis? Or if you have defined your target group incorrectly? No problem, just be dynamic and flexible! Don't stick rigidly to your initial situation, but change your offer. Adapt it until it sells. Being dynamic, flexible and agile always pays off.
When you start your own business, you are responsible for yourself, your company, any employees and, of course, your customers. You should always be aware of this and it should influence your decisions. Do not act recklessly, but always with foresight and responsibility.
Creativity is a great asset. It helps you develop better ideas and find smarter solutions. Creativity can be encouraged in a targeted way. In everyday life, for example, try to think around corners more often. Look at things and points of view not only from one side, but from different perspectives. Let yourself be inspired and use the newly acquired Inspiration into creativity.
Educate yourself, because expertise is the cornerstone of your self-employment. Especially if you are working as a sole trader and are not in daily exchange with colleagues or other experts, you should inform yourself specifically. For example, subscribe to topic-related newsletters or trade journals. Attend lectures, trade fairs or meetings. Be inquisitive, curious and always keep your expertise at a high level.
We live in a (digital) world in which many things change faster than you can say "change". The right of the more innovative applies. Yesterday's ideas have no survival. What counts is progress. Therefore, surprise your customers and competitors with innovative business ideas. Always be one step ahead - or at best the first to discover and pursue an innovation.
When starting your own business, a little humor can sometimes be worth its weight in gold. Simply because not everything will go the way you want it to. Failures and missteps are part of the game. To err is human. Learn to take the positive out of it and smile away the low blows. If you can laugh at yourself and your mistakes, you're admitting to yourself that you're not perfect. Because who is?
You want to learn more about yourself and your personality? Then we would like to invite you to the free personality test on. Our mission is to help every person find their way to self-realization. With the Greator Personality Test you're taking the first step on your journey to finding yourself.
Professional and personal development are closely linked. Changing one's life, getting involved in something new - these steps are harder than it looks at first.
Of course, we don't want to leave you alone with this. With our free workbook "Ten Business Coaching Tips for Your Career", you'll receive ten practical tips that you can apply immediately in your everyday work. With simple Coaching methods and tools that business coaches also use, you will be able to shine in front of your colleagues and superiors with your new leadership and management skills tomorrow. Get your copy now here Workbook!