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Giving a Keynote Presentation: It's especially lucrative in these 5 industries

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Giving a Keynote Presentation: It's especially lucrative in these 5 industries

Are there any industries that are particularly well suited for a keynote presentation?

In this article, we would like to tell you the 5 most popular industries that are great for Keynote Speaking.

You should read on now especially if you want to use keynote presentations more for the professional context in the future. Because with a well-developed keynote you will win more new customers and establish yourself as an expert on the market.

In addition, we have prepared a very special video for you in this article. You can find it at the bottom of this page. In it, Rene Borbonus tells you how you can move people through the power of rhetoric.

If you have no previous experience as a keynote speaker, we would like to help you get started. And that's why you can now download our free workbook "Keynote Development" here.

These 5 industries are particularly well suited for a keynote presentation

1. entrepreneurs & self-employed

, "If you don't drive your business, the market will drive you and your business out." - Bertie Forbes

When Steve Jobs stepped in front of his employees, the audience went wild. And that was no accident. The popular Apple CEO placed great value on communication. He prepared meticulously for every keynote presentation.

What was the reason? Why did he invest several months to develop the perfect keynote presentation? The answer: Steve Jobs was aware of how important it was to rally his employees around a common vision.

German entrepreneurs rarely attach importance to this point. As a result, their employees do not identify with the company. And that in turn means that employees rarely perform to their full potential.

It would be advisable for German entrepreneurs for 2 reasons Training as Keynote Speaker to envisage the future. On the one hand, you swear the employees to a common vision. And on the other hand, it strengthens the company's brand.

2. executives & managers

Leadership without regard for emotions is like sailing without regard for the wind." - Rainer Karius

Not only entrepreneurs & self-employed rely on rhetorical skills. Executives and managers are also on stage more and more often. These then share important information with the workforce, for example. A keynote presentation is the perfect way to do this.

Because as a leader or manager, you have a duty to keep your respective department running. And if you fail to do so, the manager will knock on your door first. Because you are the one who has to answer for the results of your department.

What is the reason that most leaders and managers fail to achieve their goals? Do they lack leadership skills? Do they lack professional competence? Or perhaps rather rhetorical skills?

Our Tip: As a leader or manager, why not give a short keynote presentation to your team every week? This way you can motivate your employees. And that in turn leads to better results in the company.

3. trainers & coaches

"You can't teach a man anything. You can only help him to discover it within himself." - Galileo Galilei

Trainers & coaches are constantly interacting with people. Either in a 1 to 1 coaching, a seminar or with a keynote presentation on stage. Especially the latter seems to be a big challenge for many.

Because on stage it's about convincing people of your message within a few minutes. It's about giving your audience an insight within a few moments that makes life better.

That's why we can recommend a speaker training to trainers and coaches. Because this way you not only spread your message. In addition, you expand your level of awareness significantly.

Coaches like Tobias Beck, Suzanne Grieger-Langer or Dr. Stefan Frädrich have led the way. With their appearances on the big stage, they have made a name for themselves in the scene and have thus become all the more successful.

4. idealists & do-gooders

"To be an idealist is to have strength for others." - Georg Freiherr von Hardenberg

Do you have an important message? Do you want to make the world a better place? Maybe you stand for an important cause that you want to share with the world? Then your path will not lead you around a keynote presentation.

Fact: Well-known idealists & do-gooders like Mahatma Gandhi, John F. Kennedy or Barack Obama were outstanding speakers. They could stand on stage and move masses with a keynote presentation.

If you too want to share your message with the world, then you will have to take the road to the big stage. Maybe your path will lead you into politics or even into a non-profit organization.

Wherever you need to convince with language, you have to stand out from the crowd. Otherwise you will be lost in the average. A keynote presentation is an effective way to stand out from the crowd.

5. teachers, lecturers & professors

"It is a proof of high learning to say the greatest things in the simplest way." - Ralph Waldo Emerson

Do you remember when you were in school? How often did you sit in class and think: "Gee, when is this class going to be over?" How often did you look at your smartphone and take nothing from class?

Especially for teachers, lecturers & professors it is important to have extraordinary rhetorical skills. Because they stand in front of people every day and try to impart knowledge to them.

Unfortunately, knowledge is taught in a rather dry way in our educational institutions. Pupils and students spend more time with the person sitting next to them than listening intently to the person at the blackboard.

If you are in a profession where you impart knowledge, then it is also advisable for you to improve your rhetoric. Because as an education officer, you are on stage virtually every day and hold a keynote presentation that should make a difference.

6. a little bonus for you

I'm sure you're thinking to yourself: entrepreneurs, coaches & executives - of course they're going to make it to the big stage. But what about the ordinary employees who work in a "normal" job? Can they also go the way to the big stage?

The answer is a resounding yes! Craftsmen, nurses, insurance agents and bank employees also have interesting stories to tell. Because behind every person is an interesting story.

And you too can wrap this story in an effective keynote presentation. The best proof of this are the many different people from various professions who have already stood on the stage of Greator.

And that's why we're sure that you too have the potential to impress with your story at a keynote presentation. So if you feel you have a very special message to share with the world, then you should take the initiative.

Keynote Presentation: An Example of the Power of Rhetoric

Rhetoric is the skill with which masses can be moved. Unfortunately, many people do not train this skill. They believe that rhetoric is a talent that cannot be learned.

That's wrong! Rhetoric can be learned. It is only important to know what is important. The rest is training. Every famous speaker will confirm this statement. Even Steve Jobs practiced his perfect keynote presentation over several months until it was spot on.

René Borbonus reveals the power of rhetoric in the following video. Watch the video now and let yourself be inspired. Because we are sure - you are also a successful speaker with an important message.

YouTube video

Conclusion: With a successful keynote presentation you put your vision on the fast track to success.

In this post, we introduced you to 5 areas where a Keynote presentation is especially important. Did you find yourself in one of these areas? Here you will find all areas summarized again at a glance:

1. entrepreneurs & self-employed
2. executives & managers
3. trainers & coaches
4. idealists & do-gooders
5. teachers, lecturers & professors
6. give your industry a breakthrough

You want to be on stage too? Maybe even on the stage of Greator? Then take the first step now and download our workbook on keynote speaking. There you will learn what you need to consider when designing your first keynote presentation.

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