Speaker training: take your business to the next level

Reading time 4 minutes
Speaker training: take your business to the next level

More and more entrepreneurs, self-employed people and coaches are venturing onto the big stage. But what is the reason for this? Is it about prestige for them? Is it about getting a message out into the world? On the one hand, these are certainly popular motives.

On the other hand, more and more self-employed people, entrepreneurs and coaches have realized that training as a speaker can accelerate the success of their own business. Apple founder Steve Jobs, in particular, has demonstrated this on a grand scale.

With his now legendary stage performances, he has helped Apple to worldwide fame. This is exactly where you can start and use the stage to help your business gain more public presence.

What are the advantages for you of a successful Speaker training We would like to reveal to you in this article. In addition, you will receive a free workbook which you can use to plan and implement your first keynote.

So read on now and find out more!

Training to become a speaker: The 5 biggest advantages of a keynote for your business

Advantage 1: Position yourself as an expert

,,Weak brands do customer advertising, for strong brands customers do advertising." - Karsten Kilian

If you've been following GEDANKENtanken for any length of time, then you know that positioning is the foundation for entrepreneurial success. Without a top positioning you will sink in the masses. These are the hard facts.

In this context, training as a speaker is an effective lever. It allows you to show what you stand for as a self-employed person, entrepreneur or coach. You can get your message out into the world and make it clear to potential customers why they should choose your products and services.

Advantage 2: Stand out from the competition

"In the league we play in, there are only two places: the winner and the loser." - Harold Arthur Polling

With a clear positioning, you clearly stand out from the competition and develop an incomparable unique selling proposition. In this way, you become the No. 1 brand in your industry and establish yourself as a leading expert.

This gives you a significant competitive advantage. Existing or emerging competitors will have a hard time grabbing market share. This advantage enables you as an entrepreneur to break new ground and expand your Business to scale.

Advantage 3: Increase your reach

"Growth through brand trust." - Reinhard Zinkann

Imagine you've trained as a speaker. Now you are standing on the stage of THOUGHTFUEL and give an exciting keynote speech in front of thousands of enthusiastic listeners. In addition, your presentation will be recorded and uploaded to the GEDANKENtanken YouTube channel.

What believe you what effect this recorded video will have on your career? It's simple: more and more people will see it and become aware of you. Several speakers have already taken the next step in their careers in this way.

Advantage 4: Automatically gain new customers

If you don't automatically win new customers, you're in the wrong position." - Peter Sawtschenko

Simple math comes into play here: the more people know you, the more customers you will attract. Giving a keynote therefore also means Marketing for your own company.

The speaking market in Germany is currently experiencing a real boom. More and more self-employed people, entrepreneurs and coaches have recognized this. Fortunately, there are more and more stages on which you can present yourself successfully.

Advantage 5: Get more sympathy from the team

The brand issue must be on the minds of all employees - otherwise it won't work. - Claus Hipp

Did you ever play football when you were young? And do you remember when your coach gave a blazing speech at half-time because you were 2-0 down? Your coach probably didn't have any training as a speaker.

And yet afterwards your team is full of Motivation went back onto the pitch and turned the game around. A similar effect can be achieved with a Keynote for your own business.

In this way, you swear the workforce to a common goal and vision. As a result, the workforce is willing to go the extra mile and bring out the best in each other.

Such keynotes are very popular with companies, especially in the US. Tim Cook (Apple), Elon Musk (Tesla) and Jeff Bezos (Amazon) regularly appear in front of their employees to motivate them towards a common goal.

So why not you? Especially in Germany, where the entrepreneurial landscape seems pretty dusty and employees often don't like to go to work, it's advisable to break new ground so that your own company grows.

Path to becoming a top speaker

Best Practice: Tobias Beck - His path to becoming a top speaker

So far in this article, we've talked a lot about Apple and other American companies. But you can also celebrate resounding success with keynotes at the federal level and even in smaller niches.

Surely you have already been on the GEDANKENtanken YouTube Channel saw a keynote by Tobias Beck. Tobi is now a well-known face in the world of speakers. But that was not always the case.

Only a few years ago Tobi was relatively unknown. In small circles he was considered an insider tip. However, he was not known to the masses. When he finally decided to take the road to the big stage, his business really exploded.

And he achieved this with just ONE keynote. We have linked it for you below and you can watch it now. Tobi's first keynote on the GEDANKENtanken channel now has almost 1,000,000 million views.

The result stands for itself. Take a look at the video yourself and see first-hand what training as a speaker can mean for your career. Here you can find the keynote:

Conclusion: A speaker training is the turbo for your business

In this article we have told you 5 benefits that can be derived from a Speaker training for your business. Here we have summarized all the points for you again:

  1. Position yourself as Expert
  2. Stand out from the competition
  3. Increase your reach
  4. Automatically gain new customers
  5. Get more sympathy in the tema

You want to know more about Keynote Speaking experience? Then download now for free our workbook about Speaking and create your first keynote.



Learn with professional speaker Frank Asmus captivate your audience from the very first second, cause goose bumps and earn thunderous applause!
approx. 60 minutes
Theory & practice
Reviewed by Dr. med. Stefan Frädrich

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