Keynote speaker on the big stage

Keynotespeaker: definition, training Prospects of success

Do you have a dream of becoming a keynote speaker? How would that dream feel to you?

You on a stage, the spotlight is on you, your heart is beating, the applause slowly ebbs away - and now is your big moment.

You take a deep breath and start your keynote. The audience listens to you spellbound, because you are the keynote speaker everyone has been waiting for.

Maybe sometimes you have thoughts in your head that just need to get out. Stories that you want to tell. Anecdotes to make everyone think.

You want to share all this with the world, you want to touch and inspire others with your stories.

As a keynote speaker you have the opportunity to bring topics that concern you or products you believe in to a large audience. But many still do not dare to take the step to Speaker training to go.

Often because they think the market is completely saturated. That's true. In part. There are a lot of keynote speakers out there.

But that shouldn't be an obstacle for you. You just need to know how to leave this grey mass behind. So dare and take that step. It's worth it - and it's worth it NOW!


What is a keynote speaker?

A keynote speaker is an expert who shares his or her knowledge on a specific topic with the audience.

Keynote speakers frequently give lectures on topics related to personal development, entrepreneurship or society.

Their aim is to share their knowledge or provide food for thought that the audience is invited to reflect critically.

Keynote speakers are therefore often invited to company events to get the audience in the right mood for a particular topic.

The keynote itself is often characterized by storytelling and personal anecdotes that are intended to trigger the audience emotionally.

An emotional trigger helps to arouse interest in the topic. This is especially important in rather dry topics, where only numbers, data and facts are involved.

A keynote speaker is therefore not only a mediator of knowledge, but also a motivator. The decisive keyword in this context is Infotainment.

This means the skilful combination of knowledge and entertainment. And these are ultimately the two most important qualities a good keynote speaker must have.

On the one hand, he must master rhetoric at the highest level. On the other hand, he must be an expert in a certain field (e.g. digitalization).

If this is the case, a good keynote speaker can achieve great things. Steve Jobs can be mentioned here as a model example.

This has basically made a topic (computers) that was boring for many people acceptable. And this by cleverly combining dry knowledge with entertainment.

Is there a training for keynote speakers

How does one become a keynote speaker? Can anyone make their way onto the big stage? Is there an appropriate training?

One thing first: Keynotespeaker is not a protected job title. Basically anyone can call themselves that. However, there are only a few keynotespeakers who really know their trade.

So if you have the goal of enriching the world with your own knowledge and a specific message, then you should also think about an appropriate education.

In such an education you will get the necessary knowledge to learn how to effectively control the stage!

In a training for keynotespeakers you learn which techniques you can use to inspire the audience and convince them of your content.

The key word here is: Rhetoric! And rhetoric is a craft like any other. That means: You can learn it. With the right methods and a little practice, you too can make the leap onto the big stage.

Overview: That's what you learn in keynote speaker training:

  • How to build up a keynote systematically
  • How to communicate your message clearly
  • How you inspire the audience and travel
  • How you use rhetorical stylistic devices skilfully
  • How to trigger the emotions of your audience
You want to become a keynote speaker yourself? To make the leap onto the big stage? Here you can find out all the information on how to succeed.

What is the motivation behind people wanting to become keynote speakers?

The difference between the right word and the almost right word is the same difference as between lightning and a firefly.


Mark Twain

#1 Deliver a message to the world

Do you want to make the world a better place as a keynote speaker? Then the stage is the perfect place to make yourself heard. There you can communicate your thoughts clearly and carry them out into the world.

Because sometimes just one speech is enough to change the world. Martin Luther King's speech "I have a dream" is the best example of this. It was heard by millions of people at the same time and led to the whole of America rebelling against racism.

#2 Become more professionally successful

As a keynote speaker you can make your company better known. The stage is also a perfect platform for individual entrepreneurs such as trainers, coaches and consultants to draw attention to themselves.

Big companies like Apple, Tesla or Nike have shown the way. In perfectly rehearsed keynotes, products are marketed, hype is created and awareness is rapidly taken to the next level.

#3 Improve rhetoric

Rhetoric is becoming increasingly important in many professions. Whether at company presentations, in meetings or in discussions with customers. Wherever people meet, rhetoric is the key to success.

That means: When you have mastered the stage as a keynote speaker, you will also master any other situation where communication is crucial.

#4 Improve comfort zone

Do you often feel insecure in conversation? Is the right answer on the tip of your tongue, but you don't dare to open your mouth? Do you want to be able to express your opinion successfully in every situation?

Then the stage is the perfect place for you to get out of the comfort zone. As a keynote speaker you will learn aplomb, linguistic finesse and the ability to convince people of your ideas. 

#5 Helping others

Does it make you sad that many people often do not develop their full potential? Have you also been unable to develop your full potential for a long time? Is that the reason why you want to become the designer of your life?

Then the stage is the right place for you. As a keynote speaker you have the opportunity to motivate, inspire and help people to finally reach their full potential.

What are the advantages of being a keynote speaker?

"The development of the ability to speak is one of the first tasks of education for life."

Adolph Diesterweg

Advantage 1: You positionizing yourself as an expert

Without a pointed positioning you have no unique selling point. That means: You go down in the market. However, if you position yourself as a keynote speaker in your industry, you are guaranteed to attract the attention of your target group.

With a unique selling proposition, you stand out from your competitors, which will make you better perceived by your target group. As a keynote speaker, it is therefore essential that you also work out your positioning clearly.

Advantage 2: You stand out from the competition

You stand out from the competition with a sharp positioning. You establish yourself as a leading expert in your industry and gain a competitive advantage. This means: You automatically gain new customers through your reputation.

Here again Apple is a good example: Through Steve JobsPerfectly staged, products like the iPhone, the Mac or the iPad have become engraved in people's minds. You too can succeed as a keynote speaker.

Advantage 3: You increase your range

Imagine holding a keynote and then uploading it to YouTube. What do you think the result would be? What do you think the episode would be? More and more people would take notice of you and your content.

Sometimes a single keynote is enough to get you started. Imagine if Steve Jobs had never given a keynote on the iPhone. Do you think Apple would have been one of the most successful companies in the world for years?

Advantage 4: You win new customers automatically

The reach you generate as a keynote speaker automatically leads to more new customers. Because as soon as your presentations have found their way onto the Internet, customers come automatically.

This in turn is a huge lever for your business. And who knows - maybe one day your path will lead you to the stage of Greator. In any case we would be very happy about it!

Advantage 5: You increase your popularity at work

Being a good keynotespeaker will also help your company. Because if you are good with words, you are also able to motivate your employees.

In this way, your colleagues pull together, which also increases productivity immensely. Your employees will always be motivated and go the extra mile for mutual success.

Keynote speaker: How to structure your presentation

Rhetoric is the ability to turn words into fetters.

David Tatuljan

We would like to tell you in a few moments how exactly a keynote must be structured. All in all, every good speech consists of five parts that need to be considered. These were already defined in ancient times and are still valid today.

#1 Inventio (The preparation)

Before you start out as a keynote speaker, it is important to answer some important questions and prepare yourself properly. Among them:

  1. What is the occasion of your keynote? Example: Company presentation, customer lecture, keynote speech.
  2. Who is the target group of your keynote? Example: Employees, decision makers, voters, customers.
  3. What is the core message of your keynote? Example: Sugar leads to diabetes, rhetoric is learnable, digitalisation is important.
  4. What should the effect of your keynote be? Example: convince, motivate, inform, instruct.
  5. What is the goal of your keynote? Example: Entertain the audience, win customers, impart knowledge.

#2 Dispositio (The Outline)

As a keynote speaker it is also about structuring your content correctly. Here you have to answer the following questions:

  1. How do I start my keynote? Example: Personal experience, customer experience, historical example.
  2. Which arguments are important? Example: Data, personal reference values.
  3. How do I engage the audience? Example: Question and answer session, exercises, challenges.
  4. Do I have proof of what I said? Example: Case studies, personal experience, testimonials.
  5. What is the appeal to the audience? Example: instructing, expanding consciousness, becoming active.

3 Elocutio (The refinement)

The third step is to refine the speech stylistically and linguistically. The following questions must be answered:

  1. Who is my audience? Example: Work colleagues, potential clients, scientists.
  2. Which presentation media do I use? Example: Flipchart, powerpoint, single player.
  3. How do I speak to the audience? Example: simple sentences, foreign words, first names, first names.

#4 Memoria

Your speech is now finished. But how can it simply be stored in your head? How does a good keynote speaker manage to memorize his keynote?

After all, you don't want to be insecure on stage when it counts. So here are a few useful tips that you can use to memorize your speech:

  • Make yourself a cue sheet 
  • Use a memo technique 
  • Use a Powerpoint presentation
  • Learn only key points by heart

#5 Actio (The Implementation)

It's time for the pickle! But before we get started, you're gonna have to give your Keynote Presentation put the finishing touches on it. After all, it is also important in a speech to focus on the non-verbal part. Here are a few aspects that you can pay attention to.

  • Facial expressions
  • Gestures
  • Voice
  • Speech rate

Are you also looking for more tips for keynotespeakers? Here we have prepared 25 tips to help you prepare a speech.

5 rhetoric tips for keynote speakers

Rhetoric is a craft. That means: It can be learned! Even for you. All you need is the right methods. The rest is practice.

Even well-known keynote speakers like Steve Jobs, Barack Obama or Tony Robbins have put a lot of work into their rhetorical skills. Or to put it in a nutshell: no master has ever fallen from the sky.

Overview: These rhetorical stylistic devices help you noticeably in practice

The 10-second rule

The first 10 seconds of your keynote decide how your presentation is received. It is important that you get the attention of the audience right from the start.

You can do this by winning your keynote with a rhetorical question. example: "Are you tired of your colleagues always getting the credit even though you work overtime by the hour every day?"

Another way to get the audience's attention from the beginning is to tell a personal story. Example: "Just 3 years ago, I couldn't pay the rent on my own. I was penniless and torn apart inside. Today I'd like to tell you how I found my way out of my life's crisis.

Clear beats clever

Speak in short sentences. Avoid excessive talk. Get your message straight. Because the motto for keynote speakers is: clear beats clever. And always!

Why? Clear messages stay in the minds of the listeners. Complicated box sentences only confuse. At best, your sentences should not exceed 12 words.

Imagine how bad advertising would work if there was no clear message in slogans. Nobody would know companies like Apple (Think different), Nike (just do it) or Redbull (lends wings).

Public interaction

In the past, keynote speakers used to stand in front of the lectern and simply rattle off their content. A keynote of this kind has university character and is not very well received by the audience.

The decisive keyword here is: interaction!

As a keynote speaker, you can involve the audience by asking questions, for example. You can then pick up the answers and incorporate them into your keynote.

But you can also do group exercises such as meditations or thought experiments that invite the audience to participate directly.

Alternatively, you can bring one of the listeners on stage to demonstrate an exercise with him.

Use breaks in a targeted manner

Don't just rattling off your content. Use pauses purposefully. On the one hand, they build up tension. And on the other hand they help the audience to process the content better.

You should also pay attention to your speaking rate. Don't talk too fast. Emphasize crucial words so that they stand out and stick better in the minds of the audience.

Because you usually have 15 minutes for a keynote. And it is important that every sentence is to the point and sits well.

Using body language in a targeted manner

You don't just talk with your mouth, you talk with your body. And that's why it's important how you move on stage.

Pay particular attention to a straight posture. This signals self-confidence. Use your hands as well. This makes your keynote more lively. Also move on stage. This makes your keynote more lively.

However, do not overdo it here. Too much gesticulation seems hectic and this hecticness is transferred to the audience. You also seem so nervous and incompetent.

Would you like to learn how to put the above points into practice? Then apply now for our training program and become a Greator Speker.

The 12 worst mistakes as keynote speaker

"Let your tongue speak what your heart thinks."

Davy Crockett

On stage you can make many mistakes. Now you can find out which mistakes keynotespeakers often make that cost them the sympathy of the audience.

Basically, these are mistakes that can easily be avoided. With a little practice you can easily avoid the mistakes. As soon as you succeed, you will appear much more confident and professional when you are on stage.

1. start boring

Please do not distribute acoustic sleeping pills to your listeners at the beginning. If you do not surprise your audience in the first 10 seconds of your speech, you have lost it. They won't listen to you for the rest of your speech and will drift away in their thoughts. Only bad keynotespeakers will start boring.

2. communicate too much information

Don't bombard your listeners with too much input. Even your number-crazy boss can only remember two or three points at the end of your presentation. So leave out everything that doesn't support your core message or can lead to confusion. And don't forget to summarize the essence of your presentation at the end.

3. do not install entertaining elements

If your presentation lacks exciting details, interesting quotes, funny pictures, bizarre facts or similar, the interest of your audience will immediately vanish. If you only tell dry facts without incorporating them into stories, you will quickly lose your attention to Instagram, Whatsapp and Facebook on your listeners' mobile phones. Unfortunately only average keynote speakers do this.

4. do not make eye contact

You want to create trust and credibility? Then do not underestimate the importance of eye contact! If you do not consciously look your listeners in the eyes, they will not feel addressed. But beware: Do not exaggerate! If you fixate on a person for too long, they may feel harassed.

5. too few pauses in speech

Many of us do not like to speak in front of larger groups. Please realize that it is not a good solution to want to finish as soon as possible. If you don't give space to what you are saying by pausing after important information or changes of thought, your audience will hardly be able to remember anything. The same applies, by the way, to speaking too fast. A good keynotespeaker should therefore ensure a comfortable speaking tempo.

6. bad body language

We could write a whole "No Go" book on this point. Let's limit ourselves to the most important ones:

Hand movements below the waist create a negative effect on the audience. So please avoid it at all costs!

Overturned legs lead to an unstable, tilted position. This makes you seem clumsy and insecure.

Wandering around with no destination:
 When you are not heading for a specific destination like a flipchart, your wandering around looks like a clumsy dodge, and suddenly you have the reputation of being "the nervous keynote speaker".

Too much gesticulation is as bad as your typical "shock-induced paralysis." Moving is good and loosens up, but please not too extreme.

Hide: Please do not use the lectern, your notes or your crossed arms to hide from your audience. Even if this behaviour gives you a feeling of security, it will be perceived by your audience as insecurity. As a keynote speaker, you are the centre of attention.

7. overfilled films

For example, if you work with Powerpoint, please do not pack your slides too full! If your listeners have to concentrate on your speech and reading a desert of texts at the same time, you've already lost them.

8. "Thank you for your attention"

Yawn! This much too often used closing phrase raises the suspicion that the keynote speaker himself is aware that his words were actually an imposition. If you close your presentation with a sentence full of content, this is the last thought that echoes in the minds of your audience. Isn't that much better?

9. handout too long

Many keynote speakers make the mistake of creating a handout that reproduces their presentation 1 to 1. This is bullshit! A handout should be self-explanatory in contrast to your presentation. So for the handout you will probably still have to add some elements.

10. do not practice

No time is no excuse. A presentation that has not been practiced immediately attracts negative attention from the audience. If you don't at least take the time to talk through the beginning and the end of your presentation out loud - and preferably in front of a test audience - you are wasting a lot of potential.

11. too little self-confidence

You shiver at the mere thought of a speech in front of more than 10 people? Sweaty hands and racing pulse included? Don't make yourself crazy. It's normal. Even for experienced keynote speakers. Nobody expects you to speak Martin Luther King the first time you speak. And every person who wants to give creative speeches and present them in an exciting way can learn the necessary skills to do so. Promise!

12. taking yourself too seriously

This point does NOT mean that you should not take your lecture seriously. BUT: If you make a mistake, get lost or have a blackout - don't see it as the end of the world! Take a deep breath, laugh at yourself and go on. Because even the most famous keynote speakers make mistakes.

What does a keynote speaker earn?

Eloquence is the artwork of thoughts.

Blaise Pascal

What does a keynote speaker earn? What fee can top speakers like Barack Obama, Tony Robbins or Tobias Beck expect to receive? And above all - can I do that too?

The truth is: Only very few keynote speakers can expect a fee of 10.000€ and more. But that is not too bad. Because even a keynote speaker who is just at the beginning of his career can earn good money.

Even as a beginner you can charge a fee of 1,000 to 3,000 euros. With 4 lectures you would earn between 4.000 and 12.000 Euro. This is already an attractive amount for the beginner.

A professional keynote speaker already receives between 3,000 and 6,000 euros. With 4 lectures per month, this would already be 12,000 to 24,000 euros. This means you are already one of the top earners.

That's a handsome sum. And that's with only four lectures a month. Of course, that's not the end of the line. Keynote speakers, who are considered to be top brands in their field, even charge fees of 50.000€ upwards. However, it takes time and a good reputation to get there.

Many top speakers such as Barack Obama, Les Brown or Tony Robbins finally built their reputation over several years and decades until they were able to demand such high fees.

To cut to the chase: being a keynote speaker is a great way to live. Even as a beginner. All you need is a suitable niche, a unique selling point, a solid appearance, good marketing and of course a lot of practice.


Conclusion: As a keynote speaker you can carry your message out into the world

There is only one rule for becoming a good speaker - learn to listen.

Christopher Morley

In this article you will learn what it means to be a keynote speaker, what skills you need to do so, what mistakes you should avoid and what options are available to you.

If you want to become a Keynotespeaker, you will get the right resources if you are looking for them. You get the right mentors if you are looking for them. And you get your stage - if you really want to go the way of it.

But what happens now? What steps can you take next to become a keynote speaker? To make sure you succeed, we have something very special for you at the end.

We would like to invite you to the Online-Seminar "That's how you become a successful speaker" invite.

In the online seminar, Greator founders Dr. Stefan Frädrich and Alexander Müller will tell you how to make your breakthrough as a keynote speaker and how to make the leap onto the big Greator stage.

You can register now for the online seminar "How to become a successful speaker". Register now and participate for free!

Free online seminar:

This is how you become a successful speaker

Learn the secrets of successful top speakers.

Become a Greator Speaker now

Hold your own keynote on the Greator Stage

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