Dieter Lange: "Find your North Star of Life".

Reading time 5 minutes

Dieter Lange is a success coach, author and well-known German keynote speaker. The expert works with executives of large companies up to DAX board members. He is always called when there is a proverbial fire. Professional athletes, national team players and Bundesliga coaches also rely on his expertise. But what exactly does the successful coach do and how did he come to this? In the interview with Alexander Müller, owner and CEO of GREATOR, talks Dieter Lange about the North Star as well as the challenges of life and about important wisdom of distant cultures.

Dieter Lange's professional career began classically in management, as the successful consultant originally comes from the business sector. After studying economics and psychology, he quickly climbed the career ladder. At the age of only 30, he took on a high management position - and decided not to continue on this path. Dieter Lange quit his job, travelled the world for two years and studied Far Eastern wisdom. A courageous step! Over the past decades, he made it his mission to link Far Eastern knowledge with Western knowledge.

Dieter Lange North Star: "Imagine the big why question"

For 37 years now, Dieter Lange has managed to combine Eastern wisdom with Western economics - in a way that is understandable for everyone. His lectures touch people's hearts. He is always consulted when people or companies are faltering, for example when a company is not getting anywhere because the Enthusiasm for a new, major goal is not given. Dieter Lange: "In many companies, the north star, the context, the overarching framework for action is missing. But that's exactly what people are asking for today. They don't want to know what a company does or how - but why."

In many companies, the North Star is missing.

Dieter Lange

According to the expert, one of the biggest challenges for companies is to work out their why. Dieter Lange: "This develops a power that should not be underestimated. If you want performance, you have to offer meaning these days. In most cases, it is clear to everyone what is being produced. Even the how is optimized without end. But the why question often remains unanswered." The success coach explains, "If you've won people over in your heart, you don't have to worry about their heads."

From motivation & manipulation

As a personality expert, Dieter Lange is certain: "Motivation is always intrinsic. We can manipulate, bribe or threaten people from the outside - every attempt at motivation is an attempt at manipulation. You can only demotivate people, but never motivate them from the outside. When I work with Managing Directors I therefore ask the simple question of what their company is actually about. I ask what the company's goal is."

But watch out: The Corporate Goal is not the same as the goals in the company. This is because the goals form the pillars of the temple. The overarching corporate goal, on the other hand, is about the actual purpose - figuratively speaking, the roof of the temple. Dieter Lange: "Working out the why is a process that takes several days. I call it a context workshop. It has to be a very structured process that I work out within a tight management circle. It starts with questioning whether you are even asking yourself the right questions in the company."

Dieter Lange about the North Star: the individual why

In his workshops, Dieter Lange discusses with managers the questions to which the respective companies - and their individual employees - should form the answers. He says: "Many people cannot answer what their goal in life is. Goals are always defined in terms of time and form and are therefore measurable. People know brilliantly about that. But not everything that can be measured counts. And not everything that matters can be measured." In short: In addition to the company's why, every employee should know his or her individual why. Dieter Lange: "Only then can you check whether there is congruence. Every employee should ask himself: Do I experience in the company at all what my life should be about? Do I know my north star? That is a very important process."

Dieter Langes North Star

What is Dieter Lange's personal North Star? What is his overarching framework for action? In the interview he tells: "The title of the book of my life is Consciousness Development. I have been working on this for over 30 years now. Very specifically, the title is 'Consciousness Development in Love, Freedom and Adventure'. Everything I do has to meet the criteria of my book title: the makes of cars I drive, the hobbies I have, the sports I play, the books I read, and anything that contributes to inner fulfillment for me." The success coach feels that every business should have such a context in a similar form.

Responsibility for change

Changing oneself or a company to answer the why question naturally also means rethinking and changing certain aspects. This in turn is associated with costs, risks and uncertainty factors. Dieter Lange: "Absolutely, but we are responsible not only for everything we have done, but also for everything we have not done. What brought you here will not bring you there."

The expert knows that people usually do not like to change because changes are always associated with energy expenditure: "That's why I'm always about attitude. Attitude leads to behavior, which in turn leads to results. If the results are not right, many try to change the behavior. But that unfortunately falls on the wrong field if the attitude hasn't changed. That's the domain I work in the most."

Self-leadership through spirituality

Dieter Lange has become acquainted with many Asian teachings and describes himself as a spiritual person. He brings spirituality and business together. What makes a spiritual person for him? Dieter Lange: "To narrow it down a bit: spirituality is another form of perception - a holistic perception. It is the understanding that we fail not because of how things are, but because of our demands. Disappointment presupposes expectation. In the spiritual world, the first thing you learn is how to lead yourself."

Presence, awareness and Authenticity are important key factors of spirituality for the success coach: "We are distracted by our thoughts. Thoughts lead to desires, which in turn often lead to frustration. Thanks to spirituality, you see many things differently. For example, I define the topic of success completely differently than others. For me, success has nothing at all to do with goal achievement, but is what follows when you follow your destiny. Most people believe that reaching a goal is success. But that has nothing to do with it at all. I have nothing against goals, but the joy must be in the journey. The path is the goal. So spirituality for me means perceiving life in a different way."

In the second part of the interview, Dieter Lange talks about how he gained a holistic perception thanks to spirituality and found an activity that fulfills him to this day.

In the third part of the interview, Dieter Lange talks about monotonous moments of happiness and why they really make you happy:


The school of life

Actually, you have everything you want: success, house, family.... From the outside, everything seems perfect - but you have the feeling that something is missing. Let Dieter Lange show you how to find your purpose in life and experience true success.
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Reviewed by Dr. med. Stefan Frädrich

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