At Christmas, the Cologne-based further education start-up is starting a fundraising campaign in aid of Sauti Kuu, the foundation of Dr. Auma Obama. A delegation from the company has already visited Kenya together with moderator Daniel Aminati to get an impression of the work on site.
Cologne, December 12, 2019 - At the big Cologne "GEDANKENtanken World Leadership Summit" with the former US President Barack Obama in April, GEDANKENtanken and the German-Kenyan Auma Obama Foundation Sauti Kuu laid the foundations for sustainable cooperation. Now the cooperation was officially sealed and Dr. Stefan Frädrichfounder of GEDANKENtanken, as well as CEO and co-owner Alexander Müller travelled to Kenya to get a first-hand impression of the work of the foundation. The delegation was accompanied by Daniel Aminati. The presenter and musician ("taff", ProSieben) composed the song "Jetzt" ("Now") especially for the foundation's public relations work and presented it live to 15,000 people in the sold-out LANXESS arena in Cologne at the finale of the big GEDANKENtanken-REDNERNÄCHTE (Thought Tank Lecturer's Nights) in November. The song will be performed on December 13 - all proceeds generated from the song will go to the Auma Obama Foundation Sauti Kuu. Daniel Aminati emphasizes: "It is a great pleasure and honor for me to support this project together with GEDANKENtanken. Sauti Kuu supports children and young people in Kenya in finding ways and creating structures that help them psychologically, socially and financially to lead an independent and self-determined life.
"The cooperation with the Auma Obama Foundation Sauti Kuu is a true project of the heart for us," says GEDANKENtanken CEO Alexander MüllerAfter all, GEDANKENtanken is primarily about supporting people to develop their own potential in a self-confident and self-determined way and thus help them to lead a happy and fulfilled life. The Auma Obama Foundation Sauti Kuu conveys exactly this goal and conviction in Kenya. That is why it soon became clear to us: We must pull together to make our vision of self-realization possible for everyone internationally. In Africa, he said, people were able to experience first-hand how Sauti Kuu has positively changed their attitude to life and opened up sustainable perspectives for young people. "Some of our best coaches have trained new coaches in Kenya. These coaches in turn will provide children and young people there with the necessary knowledge in the future so that they can stand on their own two feet in their country with their families and develop long-term and lasting good prospects for their existence.
Fundraising campaign: Giving children and young people real prospects
In addition to the income from Daniel Aminatis Song, ten euros from every ticket sold for the big GEDANKENtanken-Festival 2021 in Cologne will go to Sauti Kuu. GEDANKENtanken also calls for donations through other channels and makes a contribution itself. "The entire sum will then go directly to the children and young people who need our help to find real prospects in their country," emphasises Alexander Müller. The money will be used to provide as many Kenyan children as possible with complete school equipment. In addition, the money will be used to pay school fees, school meals, sports equipment or to finance college education for particularly gifted children. In addition, young people will be able to learn about their rights in their country and how to claim them in events specially tailored to their needs. There are also workshops where families learn how to use their agricultural resources sustainably in order to be able to finance themselves.
About the Auma Obama Foundation Sauti Kuu
The name of Dr. Auma Obama's Foundation, "Sauti Kuu", is Kiswahili and means "strong voices" in German. Accordingly, the organisation has set itself the goal of giving children and young people in particular a strong voice worldwide by involving young people in the discussion of future issues and the shaping of their own future. The aim of the Auma Obama Foundation Sauti Kuu is to show children and young people from socially disadvantaged families the strength of their own voice and their own potential. This includes various workshops in which their social and personal skills are strengthened so that they are able to build their own existence as self-confident young adults.
The Germanist and sociologist, Dr. Auma Obama has, in addition to her commitment in Kenya, already carried out projects with young people in Germany. In addition to her work for her foundation, she is also active as a member of the World Future Council, which is committed to responsible, sustainable thinking and action worldwide in the interests of future generations. For many years, she was also a member of the board of trustees of the "Stiftung Lesen" (Reading Foundation) and of the advisory board of the Academy for African Studies at the University of Bayreuth. The speaker is the half-sister of the former US President Barack Obama.
Since 2012, the company GEDANKENtanken has been following a mission: Its goal is to revolutionize the world of personal and professional development. In various formats, experts, trainers and coaches create a motivating environment both online and offline and convey relevant content that supports people, for example, as self-employed and entrepreneurs, but also on a very personal level, in developing their own potential.
In 2019, GEDANKENtanken was named Germany's best employer by Great Place to Work. The company of Alexander Müller and Dr. Stefan Frädrich now employs almost 100 employees, whose satisfaction is one of the central building blocks of the corporate culture.
GEDANKENtanken next wants to answer the question of how people can be optimally supported in everyday life as digital companions in order to develop personally and lead a successful, happy and fulfilled life. GEDANKENtanken wants to put its app on the start screen of every smartphone.